--- title: WebXR Monetization description: Exploring different ways to make money with virtual reality experiences on the web. image: https://i.imgur.com/JZ6suJ0.jpg robots: index, follow lang: en dir: ltr breaks: true disqus: xrdevlog --- # WebXR Monetization {%hackmd theme-dark %} [![hackmd-github-sync-badge](https://hackmd.io/Vo9mOKZPT3-7dvkPqdbSew/badge)](https://hackmd.io/Vo9mOKZPT3-7dvkPqdbSew) ###### tags: `devlog` ## Intro Technically, WebXR is a device API that makes it possible to distribute VR/AR experiences over a web browser. It is broadly used to describe web based VR/AR experiences. The web is the biggest platform, able to reach almost every device and balance the power with app stores through permissionless innovation. However, there's a major issue holding the ecosystem back from growing: monetization. There's a reason why 99% of WebXR apps look like prototypes, it's because indie creators struggle with finding ways to capture value. More polished experiences like [Mozilla Hubs](https://hubs.mozilla.com) and [Frame](https://twitter.com/frame_vr) usually have the backing of a large entity, so they can survive. While many of the apps on the front page of Oculus Store net millions in sales, apps on the startpage for Oculus browser (#1 app) can barely hit $100 a month in ad rev. How can other developers and studios justify spending more resources into this open ecosystem like this and make it more than just a hobby? ## Questions Feel free to contribute questions, supplement thoughts below them, and leave space for more responses. **1. How do people pay for WebXR content currently?** - Are they? - Tickets (MCC in Hubs, FIVARS in JanusWeb) - Have been cheap in the past - Crypto for virtual land: https://cryptovoxels.com/map - Hubs Cloud: https://hubs.mozilla.com/cloud **2. What is actually being paid for in the present?** - Access - Login / Bot handles ticket ownership - Parcels (NFTs) - Content (ex : stereo video streaming services) - XXX **3. In what ways can we make that process easier and more frictionless?** **4. What monetization strategies have yet to be explored?** - [#101-Ideas](https://hackmd.io/Vo9mOKZPT3-7dvkPqdbSew?both#101-Ideas) **5. How can artists get paid?** - Commissions + Projects - Top 5 of 101 Ideas - Patreon - Github sponsors - Grants - VC investment - Event tickets **6. Is there a multimodal solution that would work best for in VR payment?** Pay with apple/google pay on your phone while in VR **7. Thoughts about non-payment based monetization strategies such as advertising?** --- ## 101 Ideas One day Avaer came up with 100 ideas for monetizing WebXR, which was then presented at the WebXR hubs meetup. <iframe width="100%" height="400" src="https://www.youtube.com/embed/v1MqZw5zfWE" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> Here's the list (full image https://i.imgur.com/N6ozjmu.png): ![](https://i.imgur.com/N6ozjmu.png) ![](https://i.imgur.com/ioZRcTs.png) - Patreon - Many VR creators and sometimes platforms (NeoSVR) are using this - Github Sponsors - Avaer - VC Investment - Event Tickets - Really unexplored still - Discord community with paid roles - FIVARS / VRTO did some - WHALE / Metafactory using collab.land - Virtual market stalls - Currently in-progress via Vket5 - Avatar store - Need some sort of VRMchat for people to buy this for webxr - Tailors - When people buy avatar weawrables they'll want it custom fit their avatar - Virtual land parcels - Minting webxr worlds this weekend - Cryptovoxels - Twitch streaming with bits - Avaer and Sorskoot are streaming webxr development - Engine licensing - wonderland - App store - Construct Arcade - FIVARS made a token system for watching movies / games, can be repurposed - In-world advertising - Elijah from Vhite Rabbit / Construct arcade was exploring with Wonderleap - Admix - Google Ads work in WebXR - No official or unofficial link in how to do that - We should spin up a Github repo example with a working example - Lotta different developers working on various frameworks can contribute an example using it - Payment processing - Make it easier to integrate with paypal / crypto / discord - Discord path seems easiest - FIVARS did a lot of maunal work here, could be outsourced? - Virtual actors - voice actors - full body actors - performers - capturing / minting mocap libraries - Train AI npcs - Storytelling - The Scarecrow: Raindance film festival - Live actors in neosvr live performance - Youtube shows with ads - Once people adopt VRM the avatars will be more dynamic - WebXR can be used for immersive playback - Green screen - 360 / depth / 180 - Podcast / Panel sponsors - Virtual conference experiences - MCC VR Walkthrough - VRTO - https://github.com/ - Web VR-Targeted YouTube Ad Demographics - The responding demographic to ads so far is 18-44 year old males interested in: software, gamers, game consoles, computer & peripherals, high-end computer aficionados, gaming peripherals & accessories.. searching for "virtual virtual reality vr", "in vr", "oculus quest 2", "web game 3d" - $9.11 ad spend, 549 impressions, 101 views / 18.4% view rate - the highest view rate placement is on EddieVR's videos (one of the core VRchat comedy skit group members) WebXR XRPK mocap recorder / playback (mocap NFTs) --- ## Github Examples Lets create a Github repo of examples for WebXR monetization! --- ## Notes - Somnium Space now has a WebXR client - [M3: 2019-06-30](https://github.com/M3-org/schedule/tree/master/2019-06-30) - Long Discussion on Monetization Tim Sweeney Metaverse > [37:12](https://youtu.be/KBEg9riBc_U?t=2232) We have to we have to look and recognize that there's a lot of value in ways of enabling monetization of content other than through paying money directly for it. [M3: Virtual World Economy Panel 2019](https://m3-org.github.io/research/panel.html) [A company working on webxr monetization : Wonderleap](https://wonderleap.co) --- ## Zesty https://www.zesty.market/ https://docs.zesty.market/guides/creators WIP