---
title: WebXR Monetization
description: Exploring different ways to make money with virtual reality experiences on the web.
image: https://i.imgur.com/JZ6suJ0.jpg
robots: index, follow
lang: en
dir: ltr
breaks: true
disqus: xrdevlog
---

# WebXR Monetization

{%hackmd theme-dark %}

[](https://hackmd.io/Vo9mOKZPT3-7dvkPqdbSew)

###### tags: `devlog`

## Intro

Technically, WebXR is a device API that makes it possible to distribute VR/AR experiences over a web browser. It is broadly used to describe web based VR/AR experiences.

The web is the biggest platform, able to reach almost every device and balance the power with app stores through permissionless innovation. However, there's a major issue holding the ecosystem back from growing: monetization.

There's a reason why 99% of WebXR apps look like prototypes, it's because indie creators struggle with finding ways to capture value.

More polished experiences like [Mozilla Hubs](https://hubs.mozilla.com) and [Frame](https://twitter.com/frame_vr) usually have the backing of a large entity, so they can survive.

While many of the apps on the front page of Oculus Store net millions in sales, apps on the startpage for Oculus browser (#1 app) can barely hit $100 a month in ad rev.

How can other developers and studios justify spending more resources into this open ecosystem like this and make it more than just a hobby?

## Questions

Feel free to contribute questions, supplement thoughts below them, and leave space for more responses.

**1. How do people pay for WebXR content currently?**

- Are they?
- Tickets (MCC in Hubs, FIVARS in JanusWeb)
- Have been cheap in the past
- Crypto for virtual land: https://cryptovoxels.com/map
- Hubs Cloud: https://hubs.mozilla.com/cloud

**2. What is actually being paid for in the present?**

- Access
- Login / Bot handles ticket ownership
- Parcels (NFTs)
- Content (ex : stereo video streaming services)
- XXX

**3. In what ways can we make that process easier and more frictionless?**

**4. What monetization strategies have yet to be explored?**

- [#101-Ideas](https://hackmd.io/Vo9mOKZPT3-7dvkPqdbSew?both#101-Ideas)

**5. How can artists get paid?**

- Commissions + Projects
- Top 5 of 101 Ideas
- Patreon
- Github sponsors
- Grants
- VC investment
- Event tickets

**6. Is there a multimodal solution that would work best for in VR payment?**

Pay with apple/google pay on your phone while in VR

**7. Thoughts about non-payment based monetization strategies such as advertising?**

---

## 101 Ideas

One day Avaer came up with 100 ideas for monetizing WebXR, which was then presented at the WebXR hubs meetup.

<iframe width="100%" height="400" src="https://www.youtube.com/embed/v1MqZw5zfWE" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Here's the list (full image https://i.imgur.com/N6ozjmu.png):



- Patreon
- Many VR creators and sometimes platforms (NeoSVR) are using this
- Github Sponsors
- Avaer
- VC Investment
- Event Tickets
- Really unexplored still
- Discord community with paid roles
- FIVARS / VRTO did some
- WHALE / Metafactory using collab.land
- Virtual market stalls
- Currently in-progress via Vket5
- Avatar store
- Need some sort of VRMchat for people to buy this for webxr
- Tailors
- When people buy avatar weawrables they'll want it custom fit their avatar
- Virtual land parcels
- Minting webxr worlds this weekend
- Cryptovoxels
- Twitch streaming with bits
- Avaer and Sorskoot are streaming webxr development
- Engine licensing
- wonderland
- App store
- Construct Arcade
- FIVARS made a token system for watching movies / games, can be repurposed
- In-world advertising
- Elijah from Vhite Rabbit / Construct arcade was exploring with Wonderleap
- Admix
- Google Ads work in WebXR
- No official or unofficial link in how to do that
- We should spin up a Github repo example with a working example
- Lotta different developers working on various frameworks can contribute an example using it
- Payment processing
- Make it easier to integrate with paypal / crypto / discord
- Discord path seems easiest
- FIVARS did a lot of maunal work here, could be outsourced?
- Virtual actors
- voice actors
- full body actors
- performers
- capturing / minting mocap libraries
- Train AI npcs
- Storytelling
- The Scarecrow: Raindance film festival
- Live actors in neosvr live performance
- Youtube shows with ads
- Once people adopt VRM the avatars will be more dynamic
- WebXR can be used for immersive playback
- Green screen
- 360 / depth / 180
- Podcast / Panel sponsors
- Virtual conference experiences
- MCC VR Walkthrough
- VRTO
- https://github.com/
- Web VR-Targeted YouTube Ad Demographics
- The responding demographic to ads so far is 18-44 year old males interested in: software, gamers, game consoles, computer & peripherals, high-end computer aficionados, gaming peripherals & accessories.. searching for "virtual virtual reality vr", "in vr", "oculus quest 2", "web game 3d"
- $9.11 ad spend, 549 impressions, 101 views / 18.4% view rate
- the highest view rate placement is on EddieVR's videos (one of the core VRchat comedy skit group members)

WebXR XRPK mocap recorder / playback (mocap NFTs)

---

## Github Examples

Lets create a Github repo of examples for WebXR monetization!

---

## Notes

- Somnium Space now has a WebXR client
- [M3: 2019-06-30](https://github.com/M3-org/schedule/tree/master/2019-06-30) - Long Discussion on Monetization

Tim Sweeney Metaverse

> [37:12](https://youtu.be/KBEg9riBc_U?t=2232) We have to we have to look and recognize that there's a lot of value in ways of enabling monetization of content other than through paying money directly for it.

[M3: Virtual World Economy Panel 2019](https://m3-org.github.io/research/panel.html)

[A company working on webxr monetization : Wonderleap](https://wonderleap.co)

---

## Zesty

https://www.zesty.market/

https://docs.zesty.market/guides/creators

WIP