# Rebranding Proposal [TOC] ## Purpose - Terminal 1 has outgrown the "tech recruitment firm" label. - Our services have diversified; our branding hasn't kept pace. - To more accurately portray our comprehensive talent acquisition capabilities. - To better represents our global reach and industry-wide expertise. ## Current Branding - Identified as a **tech recruitment firm**. - Emphasizes **global hiring**, sourcing talent worldwide. - Promotes a **partnership approach** with executives. - Advocates for **data-driven** recruitment decisions. - Built on **transparency** and **trust** throughout the recruitment process. - Utilizes a **mutually beneficial fee structure**. ## Desired Branding - Transition from being solely a tech recruitment firm to a **broader talent solutions provider**. - Shift from purely recruitment to offering end-to-end **strategic talent consulting services**. - Reinforce the use of **advanced data analysis** to shape hiring strategies. - Maintain and enhance **transparency**, positioning it as a standout trait amongst competitors. - Reflect **internal culture development** as a part of the brand, emphasizing **learning and growth**. - Clearly **communicate the unique value proposition** in all materials and touchpoints to portray what sets Terminal 1 apart. ## 3 Bullet Points (Draft) :::warning We have not yet received the recordings of Reese and Amanda. These drafts are based on our huddle discussion and should serve as a starting point for the team to provide input and make improvements. ::: Short: 1. Global Hiring and Market Expertise 2. Strategic Partnership and Tailored Solutions 3. Transparency and Data-Driven Culture Long: 1. **Global Talent Sourcing & Regional Insight** - Our approach centers on a world-wide talent search, augmented by an in-depth understanding of local markets like Taiwan. - This fusion of global reach with local expertise provides us with a competitive advantage, allowing us to connect clients with the world's best talent while offering insights that others may overlook. 2. **Customized Recruitment Strategy & Partnership**: - We transcend traditional recruitment practices by aligning ourselves as your strategic ally. - We craft bespoke recruitment solutions rooted in data analysis, ensuring each hiring decision is informed, strategic, and designed to blend seamlessly with your unique business objectives. 3. **Commitment to Openness & Data Intelligence** - Terminal 1 embodies a culture of openness, underpinned by a rigorous, data-centric approach in our recruitment process. - By delivering clear, data-backed updates on candidate status, we empower our clients with the necessary knowledge to make speedy and astute talent acquisition choices confidently. ## Channels to be updated In order of priority: 1. Company Website (t1.co) 2. LinkedIn Company Page 3. Candidate Communication Templates (internal hiring) 4. Career Portal (t1.gl/careers) 5. Consultant Profiles 6. Job Descriptions and Posts 7. Social Media Channels 8. Marketing Materials (Brochures/Decks) ### Company Website (t1.co) #### Changes ##### Homepage - **Original**: "Terminal 1 is a tech recruitment startup that combines engineers with recruiters to transform the way technical hiring is done globally." - **Suggestion**: "Terminal 1 is an expert in global talent solutions, combining technical knowledge with people-focused hiring to innovate talent acquisition strategies across various industries." ##### For Companies - **Original**: "We specialize in connecting businesses with top-tier professionals who excel in their fields." - **Suggestion**: "We form strategic partnerships with businesses, tapping into a vast talent network to connect you with exceptional professionals tailored to your industry’s needs." ##### For Job Seekers - **Original**: "At Terminal 1, we specialize in helping job seekers find their ideal tech role, no matter where they are in the world." - **Suggestion**: "At Terminal 1, we empower job seekers with comprehensive career consulting services to find their next opportunity, in tech and beyond, anywhere in the world." ##### Career Page - **Original**: "Join our team of expert recruiters and work with world-class tech talent." - **Suggestion**: "Start an exciting career at Terminal 1, where continuous learning and collaboration with a diverse team of global talent create endless opportunities for growth." #### Others - Service Details: Currently still showing SLA, FastTrack and Sunrise ATS, we should remove them ### Linkedin Page #### Short Description: - Original: "Organizing the world's tech talent and making them accessible at scale!" - Suggestion: "Empowering careers and businesses worldwide with strategic talent matchmaking." #### Long Description: **Original:** We are a tech-empowered recruitment service firm that specializes in Technology Recruitment. In our unique model, each of our consultants is teamed with a software engineer or data scientist on every engagement. We believe that empowering our high caliber consultants with the right internal tools and close access to technical knowledge, we can better understand and serve every client and candidate. We are able provide a holistic view on each candidate’s cultural and technical skill to our clients and candidates, instead of just focusing on one area. We help startups, non-profits, and enterprises by providing an end-to-end service. If you are looking for a partner that can connect you with your winning team, get in touch today to discuss your hiring needs or career aspiration! \[We’re hiring - if you are a high calibre recruitment consultant in need of a better platform to grow and thrive, please reach out to us today by emailing our CEO Edwin at edwin@terminal1.co. **Suggestion:** Welcome to Terminal 1, where we're reimagining how companies find top talent. We've grown from a tech-focused recruiter to your all-around talent solution specialists, offering tailored advice worldwide. We dive deep to get what makes each business tick, developing custom strategies to help you succeed. Innovation is at our core. We harness data analytics and our tech expertise to match you with the perfect candidates, not just in tech, but in any field you need. Our goal isn't just to fill vacancies—it's to help you assemble a team that's geared for growth and ready to innovate. With us, what you see is what you get—clear, open communication is what we stand by. Our pricing reflects our philosophy: we succeed only when you do. At Terminal 1, learning and leading go hand-in-hand. We're here to grow together, helping you chase your career ambitions or find the right people to realize your company's dreams. Join us and be part of something incredible. Contact our CEO Edwin at [edwin@terminal1.co](mailto:edwin@terminal1.co) to learn more about opportunities with Terminal 1.