# Gm from Rat Labs Gm! Let this be the first “gm” of many more as we are excited to officially announce the launch of our web3 creative agency, Rat Labs. Our mission is to help creators and brands explore the web3 space by leveraging the power of [CC0](https://creativecommons.org/publicdomain/zero/1.0/) intellectual property. For many, the transition to web3 represents a significant paradigm shift and has the potential to be even more impactful than social media. Rather than simply another sales channel, web3 presents an opportunity to change the game. Intellectual property can be a complex topic, but we believe that for many brands and use cases, there is a lot of upside delivering web3 products or services that are aligned with IP management practices that are as “permissionless” as the technology itself. While we understand that CC0 is strictly a type of license and not a price catalyst, a big component of our core thesis is the idea that CC0 licensing is a perfect fit for web3 because it allows businesses to unlock value that they may not be able to achieve with other licenses. Closed systems are great for speed and flexibility but we believe many of the largest and most recognizable brands will be CC0 because true hyperscale requires community. Without copyright issues, producers who compete on quality and creativity will thrive while also reaping the benefits of open collaboration and new ideas. As builders and creatives working with CC0 IP daily, we are passionate about helping brands and individuals define success for themselves in the nascent space and cultivate thriving communities native to the web3 culture. We are grateful for all of the support and are absolutely thrilled to embark on this journey. If you are interested in learning more about how we can help, our DMs and inboxes are open. We can't wait to see what the future holds for Rat Labs and our clients. LFG! -- The Rat Pack 🐀 (P.S. [Happy Public Domain Day](https://en.wikipedia.org/wiki/Public_Domain_Day)!)