# Sandbox DAO Content and Social Media Strategy

This strategy is designed to support the growth of The Sandbox DAO by improving communications, clarifying DAO processes, and growing awareness of its purpose, members, and proposals.

## 🎯 Objectives

- **Clarify what The Sandbox DAO is** and how it works to both existing and new community members.
- **Grow awareness of the DAO** among communities, creators, builders, and voters in The Sandbox ecosystem.
- **Promote proposals (SIPs)** in a way that makes them easier to understand, follow, and eventually vote on.
- **Build trust and transparency** by consistently communicating what the DAO is doing and why.

## 🧱 Pillars

### 1. **Education**
- Break down what The Sandbox DAO is, how it works, and how people can get involved.
- Cover the DAO’s structure: Core Contributors, Special Council, proposal types (SIPs), voting, eligibility, and more.
- Reference key governance documents (e.g. [DAO Constitution](https://forum.sandboxdao.com/t/sip-1-introducing-the-sandbox-dao/36)).

### 2. **Proposal Awareness**
- Share digestible summaries of new and active proposals.
- Use visuals and short-form content to explain what a proposal is about, who submitted it, and what it aims to change.
- Time content with key milestones: proposal submission, live voting, results.

### 3. **People of the DAO**
- Spotlight contributors, SIP authors, voters, and community members.
- Use interviews, quotes, and visuals to humanize participation and show the DAO in action.

### 4. **Ecosystem Integration**
- Collaborate with key projects, landowners, and creators in The Sandbox ecosystem.
- Feature partnerships, DAO-funded initiatives, or integrations.

### 5. **Community Activation**
- Use polls, quizzes, and open questions as first step towards governance interactions.
- Encourage people to read and share ideas on SIPs.

## 📆 Cadence & Formats

### Channels
- **Twitter/X**: Primary broadcast + engagement channel.

### Formats
- Short threads with infographics
- SIP explainers
- Spaces

## 🧠 Governance Alignment

This strategy supports:
- The DAO’s **transparency and inclusivity** principles from the [Sandbox DAO Constitution](https://forum.sandboxdao.com/t/sip-1-introducing-the-sandbox-dao/36).
- The SIP process by encouraging more **informed participation** and **proposal visibility**.
- Ecosystem growth by making the DAO more accessible to **creators, landowners, and the gaming community**.