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    --- ###### tags: `MolochDAO` --- # MolochDAO Brand/Community Strategy, December 2021 ## Target Audience and branding objective #### High quality Grant applications aligned with Moloch vision and values of developing public goods. #### To attract more members who are aligned with Moloch belief and values ## Meet Target Audience Where They Already Are ### Where are they? Grantees: - hackathons - Eth events - [Eth Denver - Feb 11-20, 2021](https://www.ethdenver.com/) - Twitter, Discord and other social media - Metacartel, Gitcoin and other grant portals Members: - Twitter - Discord (might be useful for current members to have a place to invite potential new members to) - [Medium](https://molochdao.medium.com/) - LinkedIn (might be useful with hashtags?) - Eth events - [Eth Denver - Feb 11-20, 2021](https://www.ethdenver.com/) ## Focus Topics for Content ### #### Educate Grant Applicants to make the process of applying easier. #### Showcase the Impact of Funding to let potential new members know that if they join they can also make a positive impact. #### Influencer and Inter-DAO Relationships to expand network, and thus reach, and to bring in more diverse opinions. #### Origin Story to attract people who will want to participate in the community, because there is evolving lore to rally behind. Educate grant applicants: - FAOs (example: [MetaCartel](https://forum.metacartel.org/t/guide-how-to-post-a-funding-proposal/74)) - blog: "What We're Looking for in Grant Applications" - repurpose blog into "How to" comic style memes - "Take Our Money" memes Showcase impact of funding: - Case studies of funded projects (Video) - share social media networks with grantees by tagging and sharing - blog: Impact thread from multiple case studies - the story of how we're making a difference - repurpose parts of blog and case studies into tweets and memes Influencer and inter-DAO relationships: - consider a lighter version of [the flywheel, like FaZe Clan](https://zoescaman.substack.com/p/faze-clan-fandom-and-the-new-brand) - [Pussyriot NFTs](https://nftnow.com/news/pussy-riot-nft-collection-2021/) - MetaCartel (MetaMoloch) - note: As in any line of work, exposure doesn't pay the rent. Influencers spend lots of time building and maintaining their following. They should be compensated for sharing their network. Origin Story: - The story of how the DAO began, told as lore - this could begin as a written story and then translated into graphic novel and film - possibly quasi open-source - allows founders imput - encourages creative collaboration - so many memes! ## Long Term Goals #### Vibrant Community #### Project Pride ## Q1 Marketing Plan ### January #### Focus: Reintroduction - Use Grant Report for "What We're Looking for In Grant Applications" Medium Blog Post - Grantee Interviews on Medium - Prepare to participate in EthDenver with possible sponsorings - Research for potential inter-DAO and influencer relationships - Begin Collecting Grant Applications FAQs - Research the origin of the DAO to prepare for conversations with founders - share findings on social - contibute to Moloch lore on Reddit - Continue with Twitter and Discord re-activation - focus on attracting high quality grant applications and belief alligned members ### February #### Focus: EthDenver - All about EthDenver - use Twitter to let attendees know that the DAO wants to meet potential members and projects - Medium blog about how the DAO is participating with the event - At EthDenver - look out for potential projects to fund at Project Exhibition - host a party to meet potential new members - authentically have a good social time to meet belief alligned attendees - send out Discord invites - conversations for inter-DAO relationships - Set up Founders Meetings to begin collecting Origin Stories - make it really easy for them to get there (maybe at EthDenver) - has to be a fun thing to do (we want them to enjoy hanging around for a bit and reminiscing!) - Continue Grantee Interviews on Medium - Fine-tune Grant Applications FAQs ### March #### Focus: Grant Funding Round - All about First Round of Grant Funding for 2022 - Twitter - dedicated Discord channels - Publish Grant Applications FAQs on website - share on all social - feature on Medium - Engage with community, including new friends from EthDenver - Twitter - Discord - Narrative about common threads in Grantee Interviews on Medium - Put together Origins Story First Draft (consider open source document) - Plan for next Eth event - Conversations for inter-DAO and influencer relationships - #### Review data, community engagment and grant applications to assess marketing plan. (Content's impact is never static, expect to make changes for Q2.)

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