---
###### tags: `MolochDAO`
---

# MolochDAO Brand/Community Strategy, December 2021

## Target Audience and branding objective
#### High quality Grant applications aligned with Moloch vision and values of developing public goods.
#### To attract more members who are aligned with Moloch belief and values

## Meet Target Audience Where They Already Are

### Where are they?

Grantees:
- hackathons
- Eth events
- [Eth Denver - Feb 11-20, 2021](https://www.ethdenver.com/)
- Twitter, Discord and other social media
- Metacartel, Gitcoin and other grant portals

Members:
- Twitter
- Discord (might be useful for current members to have a place to invite potential new members to)
- [Medium](https://molochdao.medium.com/)
- LinkedIn (might be useful with hashtags?)
- Eth events
- [Eth Denver - Feb 11-20, 2021](https://www.ethdenver.com/)

## Focus Topics for Content
###
#### Educate Grant Applicants to make the process of applying easier.
#### Showcase the Impact of Funding to let potential new members know that if they join they can also make a positive impact.
#### Influencer and Inter-DAO Relationships to expand network, and thus reach, and to bring in more diverse opinions.
#### Origin Story to attract people who will want to participate in the community, because there is evolving lore to rally behind.

Educate grant applicants:
- FAOs (example: [MetaCartel](https://forum.metacartel.org/t/guide-how-to-post-a-funding-proposal/74))
- blog: "What We're Looking for in Grant Applications"
- repurpose blog into "How to" comic style memes
- "Take Our Money" memes

Showcase impact of funding:
- Case studies of funded projects (Video)
- share social media networks with grantees by tagging and sharing
- blog: Impact thread from multiple case studies - the story of how we're making a difference
- repurpose parts of blog and case studies into tweets and memes

Influencer and inter-DAO relationships:
- consider a lighter version of [the flywheel, like FaZe Clan](https://zoescaman.substack.com/p/faze-clan-fandom-and-the-new-brand)
- [Pussyriot NFTs](https://nftnow.com/news/pussy-riot-nft-collection-2021/)
- MetaCartel (MetaMoloch)
- note: As in any line of work, exposure doesn't pay the rent. Influencers spend lots of time building and maintaining their following. They should be compensated for sharing their network.

Origin Story:
- The story of how the DAO began, told as lore
- this could begin as a written story and then translated into graphic novel and film
- possibly quasi open-source
- allows founders imput
- encourages creative collaboration
- so many memes!

## Long Term Goals
#### Vibrant Community
#### Project Pride

## Q1 Marketing Plan

### January
#### Focus: Reintroduction
- Use Grant Report for "What We're Looking for In Grant Applications" Medium Blog Post
- Grantee Interviews on Medium
- Prepare to participate in EthDenver with possible sponsorings
- Research for potential inter-DAO and influencer relationships
- Begin Collecting Grant Applications FAQs
- Research the origin of the DAO to prepare for conversations with founders
- share findings on social
- contibute to Moloch lore on Reddit
- Continue with Twitter and Discord re-activation
- focus on attracting high quality grant applications and belief alligned members

### February
#### Focus: EthDenver
- All about EthDenver
- use Twitter to let attendees know that the DAO wants to meet potential members and projects
- Medium blog about how the DAO is participating with the event
- At EthDenver
- look out for potential projects to fund at Project Exhibition
- host a party to meet potential new members
- authentically have a good social time to meet belief alligned attendees
- send out Discord invites
- conversations for inter-DAO relationships
- Set up Founders Meetings to begin collecting Origin Stories
- make it really easy for them to get there (maybe at EthDenver)
- has to be a fun thing to do (we want them to enjoy hanging around for a bit and reminiscing!)
- Continue Grantee Interviews on Medium
- Fine-tune Grant Applications FAQs

### March
#### Focus: Grant Funding Round

- All about First Round of Grant Funding for 2022
- Twitter
- dedicated Discord channels
- Publish Grant Applications FAQs on website
- share on all social
- feature on Medium
- Engage with community, including new friends from EthDenver
- Twitter
- Discord
- Narrative about common threads in Grantee Interviews on Medium
- Put together Origins Story First Draft (consider open source document)
- Plan for next Eth event
- Conversations for inter-DAO and influencer relationships
- #### Review data, community engagment and grant applications to assess marketing plan. (Content's impact is never static, expect to make changes for Q2.)