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從 open source 取經的媒體經營模式 - 簡信昌 === {%hackmd LcL4-VI0SGitSiINTuy4rA %} > 請從這裡開始 ###### tags: `COSCUP2019` `g0v 黑客松的開源協作模式` `IE2102` 錄影 https://www.youtube.com/watch?v=UTqPLSrdVgY ### 推薦書 《新聞不死,只是很喘》 ### 媒體的營運模式 - 廣告 - 不一定看得出來是廣告的廣告 - 課程 - 非常重要的收入來源 - 活動 - 中國時報、聯合報底下有專門辦活動的公司 - 標案 - 期刊、文宣是由各家媒體去標,政府也付了滿多錢在支持媒體的存活 為了活下去,媒體會開拓各種來源 ### 好消息與壞消息 好消息:不會有內容匱乏這件事情! 媒體是很好的宣傳管道,作為行銷手段,就算賠錢也會有人去辦媒體。 壞消息:大家對媒體的掌控度會越來越差。 ### 收費現況 - 科技島讀 - 端傳媒:之前廣告被收手所以活不下去,後來有募資、再轉收費,現在比較健全。雖然文章不少,但在台灣的記者不多。跟蘋果相比,屬於小規模 run,可以 run 得起來。 - 天下雜誌: 台灣早期做 paywall 的媒體之一 - 蘋果日報:9/1 正式收費,之前是 dry run。沒有確切的數據,(打聽來的數據是)收 10 元之前是 300 多萬會員,CVR 不高;收 10 塊後變20萬、後來要收 120 塊 ### 付費牆 pay wall - 端收費後流量掉一半,但有 5~10% CVR 算高。 - 想想看你會花多少錢在 netflix、hbo、迪士尼,再看看自己想花多少錢在媒體。(媒體)如果不是搶前兩名,就會比較困難 ### 傳統新聞學 > 新聞的公共性 可以思考的問題:如果媒體開始採付費制,有錢人才能看新聞?我們只能看那些免費餵給我們的東西嗎? ### Open Source 2003 年作者在辦 OSDC 的時候被問的: - source 都給出去了,怎麼賺錢? --> Open source 經驗有什麼是(現在講者所在的)媒體產業可以借鏡的? ### 軍火商 Apache Foundation:下面有很多專業 一個基金會接受捐款,捐款大戶是 FB、Yahoo(早期,最近不確定)等等 台灣媒體技術能力不太好,工程師又不願意進入 有沒有辦法成立基金會,(以基金會的資源)去降低媒體的技術門檻? 反面例子:「指傳媒」用 wordpress 架24個網站放假訊息。 ### 付費方式的可能性 - (月費)Paywall 難度越來越高 --> 改成單篇付費? - 與媒體的公共性相違背 - --> 參考 open source 界,你可以贊助特定功能、提升那個 feature 的 priority;如果你覺得一篇文章很重要,那可以多付一點錢,讓它能被更多人看 - --> 從 paywall 轉換成 paygate:一篇付費文章所收到的付款,在累積到一定數字後,就成為開放的,所有人能看到 ### 使用者貢獻 - 所有的語音資料都會以 CC0 釋出 ### 值得信賴的媒體 是民主的免疫系統 ## Q&A Q: 使用者貢獻的部分,跟 Wikipedia 的差別在? HC: Wikipedia 參與者直接寫內容;(Readr 的事實查核計畫的逐字稿與標記計畫)比較不會直接轉化成報導內容,所以還是有媒體把關。 Q: Readr 會收費嗎? HC: 作為實驗平台,我們會開始要收錢

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