# Art collective teamLab’s universal concept - Daisuke Sakai 大會筆記

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###### tags: `#FEDC2018`

## 英文筆記

### Background Information
Founded in 2001
Collective, interdisciplinary creative group that includes **artists**, **programmers**, **engineers**, **CG animators**, **mathematicians**, **architects**, **web and print graphic designers** and **editors**.
Referring to themselves as “**Ultra-technologists**”

- more than 600 members
- about more than 300 engineers

### Digital Art by teamLab
We present some keywords we used in our concepts.

### Body Immersive
immerse yourself(all five senses: sight , hearing , taste , smell, and touch) in the surrounding.

What we want to do is to put you in the environment.

### teamLab Planets

We opeped up two muesums in Tokyo.
This is what we called Crystal Universe: https://www.teamlab.art/w/crystaluniverse

You can put your own star in the universe, so you are inside in this way.

### Circulum Formosa
We do have a project in Taiwan as well.

What we do is called digital art.
Our art is very simple and interactive so everyone can understand. Even children and old people can understand.

Not by your eyes, you can be a part of the artwork.

We use Taiwan's flowers and the flowers will change according to the seasons. You'll never see the same things again so you have to be there.

### Floating Flower Garden - Flowers and I are of the same root, the garden and I are one.

Sometimes we use real things such as flowers.
Everything is dynamic in the garden, we can change every small detail.

Body Immersive is...
to make the body inside.

Another concept is
### Relationship Among People
Changing the Relationships Among People: Making the Presence of Others a Positive Experience

I will show you what I mean here (by showing the video here).
In the beginning, we started with small project but as we grew bigger, we tried to create a full immersive experience

### Flowers and People, Cannot be controlled but Live Together**
A lot of people came, but sadly too many people came. Too many people touched the flowers too much so there was no flowers.

Unlike Mona Lisa where the audience focused on the artwork, our artworks engage our audience through interactive design. Everyone can influence the presentation of the artwork

### Transending Boundaries

Unlike original artworks, every artwork has its own boundary. They are not connected to each other.

Because we do our works in digital, we can network everything in one piece.

**Second Museum**: Mori Building Digital ArtWork Museum: https://borderless.teamlab.art/

Everything is connected and there are no borders.

The birds will interact as they move up and down.

Everyone inside is influcing the scenes. Everyone is the clip in the scene.
"Realize that everything connects to everything else"

This is we called the borderless.

### Digitized City Digitized Nature

We did the opening show for the museum.

Everyone throws in their own characters and make the story together.

### A Forest where Gods Live
Permanent Museum in Singapore:
https://www.teamlab.art/e/nms
You can just enjoy the nature.

### Collaborative Creatiion: "Co-Creation"
https://www.teamlab.art/w/block-town/

We do a lot of kids project. This is one of the kid project we did in Taipei (2016).

In this artwork, you just put a block in that (the artwork). You can interact with it. About 10 kids can play together. Becuase the ground is so big that kids cannot touch the other side, so the kids started to copy each other and later made a small town together.

### sketch Aquarium
https://www.teamlab.art/w/aquarium/

Kids draw their own fish, scan it and insert it into the interactive screen.

Children drew in 2D, but we made it into a 3D model.

Manipulating 3D in a big thing in the future.
Ex. transforming 2D artworks into 3D interactive objects.

### Digital Solutions by teamLab
The other side of our company is we do digital solutions.
Art has no goal while design has a goal

-Tokyo Disney Resort app
you can do everything in the app. E.g. ticket, map

At first, they (Disney) don't want their users to use smart phones in the park. We talked to them. Everyone is already touching it. Why don't we just make the experience different (by using our app).

You don't need anything but the smart phone app. Then you can be able to do everything.

-Banking app : Resona
A lot of banking app in Japan are not so good, so we just make one to make the experience better.

-Airline Milage app: ANA
Goal: make engagement with customer.

-Vending Machine app: Acure pass

The goal is to make an innovative vending machine. At first, we don't know anything about vending machine especially our customers. Therefore, we do a research about vendineg machine.

-App for Sleep:Muji (Product:Pillow)

We did a promotion for Muji.
We want to make them more relaxed and in 3D.

It is very simple and it is the app that makes you sleepy. (Laugh XD) http://sleep.muji.net/

Even though it is a one-time promotion, it helps to connect people and connect with Muji.

We have to wait unil actors fell asleep so we can reach that kind of relax in the scene.

- Digital Informaiton Wall
https://www.teamlab.art/e/parco/

This is the museum in Japan.
A touchscreen building guide and display window system for commercial facilities that displays interactive content utilizing a large touchscreen display.

1000 photos can be shown on the screen at one time, taken from data on the numerous products carried by every shop in the shopping center.

XiaoMi Shop in China

Becasue we see people who can design, can make the better things.

### Think with team, make it by Team.

We have expanded from 5 people to over 600 people.

We don't like to just think, we like to do it, so we keep doing the prototypes, prototypes, prototypes....

The boundaries of genre will be disappeared in the digital age, and it will be more complicated to divide teams by projects.
For example, when a smartphone was born, it was not able to make a separation between design and technology.

For that reason, we believe that is necessary to make a new thing by building a team with members in various specialties and thinking and bringing their ability to full play together.

## 中文口譯

### teamLab 簡介

2011年與朋友一起創立了teamLab，已經有17年已久，成員包括藝術家、工程師、動畫師甚至還有建築師等各領域專業人士。

600位 300位工程師

### Digital Art by teamLab

兩個關鍵字

**身臨其境**

把自己投身其中，彷彿自己是那個畫面的一份子

在東京開了兩個博物館，你在這博物館踏的每一步，都會有互動。

這些球會互動，就像是點一樣

我們想要嘗試的是，你不是一個人來看展，你還可以跟其他人互動

我用描述的很難，你必須要身臨其境才能了解。

在台灣展覽(在中國信託的大廳)，非常多人會在這裡進出。

如果回到藝術本身，就像是影片上，讓小孩/老人都能互動，很直觀的，像大自然界的每個物件一樣

不只是透過眼睛，你會是數位藝術的一部分

台灣原生花種，這也不是預錄好的

有時候我們會用真的場景，這是真的蘭花，你會真的聞到蘭花的香氣

在球體形狀的環境裡面，越往深處走，花會跟著你移動(速度)，有時候不是只有一個人在這裡面，花朵移動的幅度也更大

所以身臨其境的概念，讓使用者本身彷彿身臨其境，在現實社會中，用螢幕投射是很單一的

### 生聲不息

### 人與人之間的關係

**花與人的作品**
你站在那邊的時候，你碰到花的話，花就會開始枯萎，這樣的過程。

第一場首映在2013年的紐約，前所未有的成功

但當時真的人太多了，很喜歡碰花，這些花就枯萎了。

有人問講者說，為什麼都沒有花，講者解釋原因後，這個人跟其他朋友說這件事，有些人就主動離開。

**蒙娜麗莎**

**人與花與瀑布**

你站在瀑布當中，花就會跟著飄移

因為有這些人的存在，在這個作品中，都能影響彼此的觀看體驗

**給孩子的體驗**

讓孩子可以來這裡跑跳

### 消除作品的邊界

因為這樣類比型的作品，

觀眾與作品可以互動，觀眾與觀眾之間也能互動

今年價天在東京的展覽，這裡有五十多個作品，每個作品都是不段的變動的，每個人在這裡看到的作品呈現都不一樣

一個人看到飛翔的鳥，一個人是看到魚群或蝴蝶

另外兩個案例

飛翔的鳥兒，在這空間恣意地飛翔，創造出美麗的弧線，也是很美麗的藝術作品

鳥兒會到你身邊創造新的作品

每個在展場裡的觀眾，都擁有一份與眾不同的體驗，每個觀眾在螢幕上都是不一樣的觸碰點

在牆上展現魚悠遊的模樣，魚群游動的，水晶燈呈現在牆面上

用數位科技來達到

### 都市維持都市的功能成為藝術/自然保持自然的姿態成為藝術

這是在新加坡做的裝置藝術

在海灣的博物館，我們利用建築的外觀，築起這樣的螢幕，大家可以看到，觀眾用手機將中文字傳到布幕上，我想呈現的是，我們應用任何的表面，來呈現這樣的藝術效果。

在自然界裡面，來呈現這樣的藝術效果，在日本的作品，60萬平方公尺，自然界的每一處

白天.....
夜間，會點起五彩的燈光

### 共創

非常推崇共創的過程

適合兒童來參觀的展覽，大家可以看到這個作品中，小朋友把積木放在表面上，積木互相建立連結，連結的路徑夠值得話，火車就可以跑得更快，這個桌面非常大，小朋友們必須互相合作，創造火車行徑的軌道，甚至河道也創造出來了！

跟其他人互動創造出共創的體驗，讓小朋友知道跟其他人一起合作是很快樂的事情

下一個作品

這是一個小朋友在畫紙上，畫出他們心目中美麗的魚，掃描，小朋友的畫作就進入數位作品中，小朋友可以跟他們互動

我們做了一連串這樣的活動

小男生畫了車子，掃描之後，你可以把它剪下來，進行剪貼 變成3d的車子

鱷魚.蜥蜴...好多動物..他們跟其他的創作互動，鯨魚會把其他的動物吞進嘴裡..

很有趣的經驗

這是我們sketch 系列中最新展出的作品

### 數位方案

其實藝術不見得有宏大的目標，我們利用web service

**跟東京迪士尼合作**

為來東京迪士尼玩的人

你可以訂購餐廳、旅館、預訂座位、活動

這樣的經驗非常不同

東京迪士尼其實不太希望，人們在這裡使用手機，既然都來到迪士尼了，用手機來探索迪士尼吧

能知道排隊多久...

在迪士尼有飯店，app 也是開門的鑰匙

**跟銀行合作的app**

一般銀行的app體驗都不太好

**與全日空很合作**

看里程數..累積里程數.

去網站看很麻煩

透過這個app 來解決這個問題

**投幣式販賣機**

用app 來購買飲料

企劃案的目的：創新的販賣機

販賣機怎麼創新呢？

研究使用者的行為

一般狀況，不太清楚使用者的年齡層/習慣
補貨員比較知道

**無印良品**

三年前的銷售專案

懶骨頭的坐墊

提供放鬆舒服的感受

在各個展場都有放這個影片

你可以直接下載這個app ，讓你用了就很想睡！！你盯著螢幕的時候你就會很想要睡覺

雖然只是一次性的活動，但可以締造與客戶之間的連結

當時有一定的下載量，之後還是有使用者來用，對無印良品也是廣告

在現場拍攝的時候，真的要等演員睡著，才會有這樣舒服的狀態

**大螢幕資訊牆/佈告欄**

我們因為是數位藝術，將空間應用到最佳的狀態

雖然只是想要給人們看部分作品，但人們對能互動/移動的東西比較有感覺

在小米通路的商店，也有這樣的互動體驗

**公司合作模式**

管理職比較少，工程師比較多，甚至也有導播

科技在進步，很多事情整合性也越來越高

思考＋實作(prototype)

就算過去有人做過，也會拿來再發揚光大

歡迎大家今年夏天在東京來看展覽吧！