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    # 筆記 ## JAVA [MIS 重點](https://hackmd.io/@xv5hXpoFTmurEySsQXQ8og/SJtuMjKBA) [JAVA NOTE](https://hackmd.io/pgiPNJPKR1ev0I4bbb7eVA) [MIS 預測](https://hackmd.io/0-h3ZcneRW2dZP4xmXjGYA) ## MIS Ch8 1. https://quizlet.com/127321745/chapter-8-social-media-information-systems-flash-cards/ 2. https://quizlet.com/288592013/final-chapter-8-social-media-information-systems-flash-cards/ 3. https://quizlet.com/385696401/cob-chapter-8-social-media-information-systems-flash-cards/ Ch14 https://onedrive.live.com/?authkey=%21AC%5FzqTK4%5F9kkZCY&cid=FC6BC87B38B83250&id=FC6BC87B38B83250%2133848&parId=FC6BC87B38B83250%2133846&o=OneUp Ch9 https://freezingblue.com/flashcards/150081/preview/mis-mc-ch10 https://quizlet.com/81369667/chapter-9-review-mis-flash-cards/ https://www.studocu.com/hk/document/city-university-of-hong-kong/information-management/week-7-bi-weekly-quiz/37974861 L5-6 MC 1) Which of the following statements is true of business intelligence (BI) systems? A) Business intelligence systems are primarily used for developing software systems and data mining applications. B) The four standard components of business intelligence systems are software, procedures, applications, and programs. C) The software component of a business intelligence system is called an intelligence database. D) Businessintelligencesystemsanalyzeanorganization'spastperformancetomake predictions. Ans: D 2) Which of the following is NOTthe common analysis technique used in Business Intelligence (BI) Systems. A) Multidimensional Analysis B) Data mining C) Association Detection D) Cluster Analysis Ans: B 3) Which is the most important phase in the systems development process? A) defining the goals and scope of the new information system B) implementing the information system C) determining the system's requirements D) adapting systems to changes in requirements Ans: C 4) During the requirements analysis phase of the systems development life cycle, the development team will create a(n) ________ if the new system involves a new database or substantial changes to an existing database. A) data model B) prototype C) archetype D) test plan Ans: A 5) ________ feasibility concerns whether the new information system fits within a company's customs, culture, charter, or legal requirements. A) Technical B) Cost C) Schedule D) Organizational # SMIS社群媒體資訊系統 支援網路使用者內容分享的資訊系統 ## SM社群媒體 運用資訊科技來支援使用者在網路上分享內容 形成:實踐社群、社群 ### SMIS三個重要腳色: 1.社群媒體提供者 2.使用者 3.社群 ### 社群媒體提供者 提供平台促成社群網路[人們有共同興趣的社群關係]的創設 ### 使用者 使用社群媒體網頁來建立社群關係的個人與組織,企業可以同時[提供者和使用者] ### 社群 基於共同興趣,跨越地理、家族和組織的界線 社群網路網頁:根據其目標來跟社群產生關係->受歡迎:病毒試鍊結 ### SMIS 5元件 硬體、軟體、資源、程序、人員 ![image](https://hackmd.io/_uploads/ry52woFH0.png) ### 硬體 大部分社群媒體提供者都是運用雲端伺服器來主導社群媒體 ### 軟體 社群媒體提供者利用瀏覽器和顧客端應用軟體來和使用者溝通、傳送、接收訊息、強化與[社群媒體和其他使用者]的關聯 ### 資料 * 內容 * 聯結 #### 內容資料: 包含資料和資料回覆,全是由使用者自行產生的 #### 聯結資料 關係的資料 ### 程序 * 對SM使用者:程序是非正規的,進化的及社會導向的 * 對企業:較為正規,也符合企業策略 * 設計成容易使用及學習 ### 人員 根據個人目的和個性行事 SM使用者可能不要合理的對待 ## 8-2 社群媒體的天性是動態的,流程難以設計和圖示。 | 事務 | 聚焦 | 動態流程 | 風險 | | -------- | ---- | -------- | ---- | | 行銷銷售 | 銷售目標 | 社會顧客關係管理:個人對個人銷售 |失去信任,不良公共關係 | | 顧客服務 | 顧客需求 | 個人對個人服務 | 失去控制 | | 內向物流 | 上溯供應鏈提供商 | 解決問題 |隱私 | | 外向物流 | 下探供應鏈貨運商 | 解決問題 |隱私 | | 營運/製造|向外:顧客設計;向內作業與製造 |手冊設計、產業關係、作業效率 |效率/效能 | | 人力資源 | 員工招聘/溝通 | 員工探查、招募、評估| 疏失、失去信任| ##### 前向整合(Forward Integration) 所謂前向,即向本業之下游整合。 ##### 後向整合(Backward Integration) 即向本業之上游(供應商)整合。 # SM和行銷活動 ### 社群CRM 以社群媒體的為基礎的動態流程,企業與顧客間的關係隨雙方的內容而不斷變化 ###### 傳統CRM對公司影響最大 ### SM和顧客服務 最早和最成功的以社群媒體為基礎的顧客服務型態: >企業涉及銷售或透過發展網路的經營策略 個人對個人的服務 的 主要風險:失去控制權 ### SM和內、外向物流 依靠供應鏈獲利的公司:長期透過資訊系統來改善結構話供應鏈流程的效率和效能 >對:難以預測的動態流程誤差容忍度較低 >例外:社群媒體的問題解決能力,提供多種方案的構想及快速評估 SM:可以針對複雜的供應鏈問題,提供更好的解決方案 剛好符合問題解決所需要的**迭代、反饋** ### SM和營運/製造 群眾創意:使用者參與產品設計或再設計的動態社群媒體流程 SM被廣反用於:B2C關係、B2B關係 生產作業可以應用社群媒體來改善企業內部的溝通管道、與企業外部的客戶溝通 ### SM和人力資源 目的:發掘員工潛質、招募合適人選、人選評估 風險:錯誤的決定、應徵者失去對公司信任 # 8-3社會資本 三類資本,為了未來 >1.傳統:是指工廠、機器、生產設備 2.人力:投資於人的知識與技能 3.社會:在社會有回報投資的社會關係 ### 社會資本的價值 1. 資訊:在SM中可以帶來商機問題、商務專業的資訊 1. 影響力:協助你成功的關鍵 1. 社交憑證:獲得關鍵人物的支持和資源 1. 強化個人:加強個人在產業or公司的地位與形象 and 自我定義與定位 ### 社會資本的價值 來自:增加朋友、增加與現有朋友的關係 掌握有益資源的朋友、增強與他們的關係也會增加社會資本 取決於SM的關係數量、關係的強度、關係人所控制的資源 ### 增加商業價值 和社會資本的元素有關:關係數量、關係強度、朋友掌握的資源量

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