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---
title: Polywrap Branding and Design Initiative (Draft)
tags: marketing, branding, expenses
---
# [Media] Polywrap Branding and Design Initiative
**Author:** @Media
## Overview
The Polywrap DAO wants to create a constant and periodic stream of graphic assets, images and creative material that reinforces, explores, and improves the polywrap brand. These assets are necessary for our various channels (digital, printed, etc), they help test visual narratives, and build a graphic line for our products. Ideally, this initiative would be lead by a **Creative Director Role** to unite branding across all platforms; public and private. The assigned team(s) would interact with the Polywrap DAO on an sprint basis to constantly update strategy and cultivate fresh ideas.
This project would include delivering:
- **Design and assets**
- Facilitate Landingpage v3 high fidelity mockups
- Alpha GTM materials
- Invitations for events
- PR materials
- Description of processes
- Details of strategy or narrative
- Banners
- SVG Illustrations
- Updated Google Slides templates for Event presentations
- Memorable POAPs and badges for community contributions
- Support material for DAO proceses and organization
**Events**:
- Documentation graphics
- Diagrams and Infographics that highlight important parts of the platform, intended to be consumed by wider audiences
- Maintaining a Comprehensive and shareable Branding book with all necessary assets
- **Creative**
- Suggest communication strategies
- Product branding, concept and naming products
- Campaigns for recurrint events (Feature releases, Roadmap and milestones, New Product launches) that include banners, gifs, user stories and ideas.
- Youtube video covers
- **Editing Written Content**
- Review and suggest improvements to the copy of the landing page and all comms channels
- Support graphs for Readmes of [pinned repos](https://github.com/polywrap)
- **UX Research**
- Consider relevant successful usecases from the list below, and suggets new ones for inspiration:
- [Avalanche](https://www.avax.network/)
- [Near](https://near.org)
- [Polkadot](https://polkadot.network)
- [The Graph](https://https://thegraph.com/en/)
- [Gelato](https://gelato.network)
- [Pokt Network](https://www.pokt.network/)
- [Lido](https://lido.fi/)
- SEE MORE CASES HERE:
- https://github.com/polywrap/branding/issues/5
## Proposal Justification
Since the start we have aimed at having our marketing strategy be managed by web3-experienced professionals. We are foreseeing that with the alpha release this Q2 2022 we will have an increased, varied and specialised demand for design and specifically for a creative lead. Therefore, we believe it's the appropriate moment to prepare our comms strategy with one or more web3-native team specialised in the manner.
The assets mentioned above are necessary for our everyday operations across our various channels (digital, printed, etc). With higher output capacity we can test visual narratives, experiment on out comms channels, and build a graphic line for our products that will go a long way for the Polywrap brand.
## Roadmap
**Estimated start date:** April XX, 2022
**Total estimated cost:** $X
| Epics | User Story | Cost |
| --- | --- | --- |
| Asset Design | ... | $X
| Deliverable Tile | The assigned team will provide a simple design asset that can be used for specified mediums. | $X
| Deliverable Tile | Description of the deliverable | $X
## Velocity & Estimated Timeline
> Polywrap DAO uses Story Points (SP) to derive duration estimates for development projects. We define Baseline SP = approximately 1 Day of Individual/Team effort.
Target Monthly Velocity | Estimated Start/End | Estimated Duration |
--- | --- | --- |
| ? SP/Month | April ? to ?, 2022 | ? weeks
## SP Team Roles & SP Cost
Team Roles |Time Commitment | Rate | Cost/SP
|---|---|---|---|
Role Name here | Xh/SP | $X/h | $X/SP
Role Name here | Xh/SP | $X/h | $X/SP
Total Team 1SP Cost: $X.00
## Sponsor Review
**Sponsor(s):** Media, Kevin
## Terms
*By submtting this proposal, I understand that the DAO and my sponsor will be evaluating whether my work meets the acceptance criteria. If it does not, the DAO will determine what percentage of the proposal cost to pay, if any.*
*I also understand that I may not begin work until it is confirmed that the Snapshot proposal has passed.*
[ **X** ] **I agree**