###186 Thus, every day life is construed as an eternal and unsurpassable feature of the social world. Although there might be minor role confusions or value-conflicts, it remains a non-contradictory and essentially unproblematical component of social existence.
#189 By contrast, for the theorists discussed in this book, everyday life does have a history, one that is intimately bound up with the dynamics of modernity (and, some would argue, postmodernity). Hence, it is riven with numerous contradictions and marked by a considerable degree of internal complexity (Crook 1998). It must be acknowledged that everyday life incorporates a form of ‘depth’ reflexivity,
#193 which is necessary if we are to account for the remarkable ability that human beings display in adapting to new situations and coping with ongoing existential challenges, as well as to explain the enormous crosscultural and historical variability that daily life manifests. This reflexivity displays both discursive and pre-discursive, embodied qualities, as well as unconscious elements, as Pierre Bourdieu, Anthony Giddens and others have pointed out.
#196 Although everyday life can display routinized, static and unreflexive characteristics, it is also capable of a surprising dynamism and moments of penetrating insight and boundless creativity. The everyday is, as Maffesoli puts it, ‘polydimensional’: fluid, ambivalent and labile. Perhaps we could say that one of the primary goals of the theorists discussed here is to problematize everyday life, to expose its contradictions and tease out its hidden potentialities, and to raise our understanding of the prosaic to the level of critical knowledge.
#199 Whereas for mainstream interpretive approaches the everyday is the realm of the ordinary, the alternative pursued here is to treat it as a domain that is potentially extraordinary.5The ordinary can become extraordinary not by eclipsing the everyday, or imagining we can arbitrarily leap beyond it to some ‘higher’ level of cognition or action, but by fully appropriating and activating the possibilities that lie hidden, and typically repressed, within it. That everyday life is not as impoverished or habit-bound as conventional social science (of both a macro- and microsociological persuasion) usually assumes is a point that is made forcefully in the following passage from John O’Neill’s The Poverty of Postmodernism: It cannot be sufficiently stressed that the common-sense world is not a reified and unreflexive praxis. It is full of art and humour, it is explored in literature, art, song, film and comic strips. Common-sense knowledge is far from being a poor version of science. It is selfINTRODUCTION 7 critical and, above all, capable of dealing with the contradictions and paradoxes of social life that otherwise drive sociologists off into utopias, anachronisms, and nostalgias that make ordinary people suspicious of the intellectual’s grasp of reality. We ought to reject the social science stereotype of the rigidity of custom, habit and instinct in human affairs. (1995: 172)
#211 This brings me to my final point regarding mainstream interpretive sociology: that in developing a critical knowledge of everyday life, we must go beyond merely describing the pragmatic activities of social agents within particular social settings. Everyday life cannot be understood in a sui generis sense, because we are compelled to relate it analytically to wider sociohistorical developments. We cannot be satisfied with a surface account of ordinary social practices and modes of consciousness, because to do so would remain at the level of what Karel Kosík (1976) calls the ‘pseudoconcrete’. That is, we must also be concerned to analyse the asymmetrical power relations that exist between a given bureaucratic or institutional system and its users (Warf 1986). The key argument here is that, as Jürgen Habermas (1983, 1987) has frequently pointed out, in the context of modernity systems are dominated by a technocratic or productivist logic. The overriding criterion of success within such systems is their efficient, utilitarian operation, rather than the satisfaction of non-instrumentalized needs as expressed by particular individuals and communities.(1995:172)
It is to this technocratic rationality that the ‘non-logical logics’ of everyday life are generally contrasted and opposed by the theorists examined in this book. Such a focus on ingrained power imbalances also raises the possibility that ideological factors can play a significant role in structuring our ‘common-sense’ view of the world, and that lay members’ accounts of their situation are often partial and circumscribed, if not ‘false’ in some narrowly epistemological sense, as implied by certain Marxian theories of ideology.6Social agents are not ‘cultural dopes’, but nor are their thoughts and actions fully transparent to them. As Bourdieu cogently notes, whilst people’s everyday interpretation of their social world has considerable validity that must be recognized and accorded legitimacy, at the same time we should not succumb to ‘the illusion of immediate knowledge’ (Bourdieu et al. 1991: 250; also Watier 1989).
Critical reason and structural analysis therefore have a crucial role to play in CRITIQUES OF EVERYDAY LIFE 8 exposing such patterns of ideological determination and enhancing what Melvin Pollner (1991) has called a ‘radical reflexivity’, whereby people can develop a heightened understanding of their circumstances and use this comprehension as the basis of conscious action designed to alter repressive social conditions.
Thus far, I have been concerned to contrast the critical approach to the study of everyday life with mainstream microsociological theories. The differences are, I think, fairly straightforward. However, the situation becomes somewhat more complex if we consider two more recent approaches that, in certain respects, also set out to challenge the received epistemological assumptions and rigid disciplinary boundaries enforced by modernist social science: namely, cultural studies and postmodernism. With respect to the former, it is clear that some notion of ‘everyday life’ has been a central, even foundational concept in its development, from its origins in the work of Richard Hoggart, E. P. Thompson and Raymond Williams in the 1950s, to the more formal establishment of British cultural studies (the socalled ‘Birmingham School’) in the 1970s and its more recent extension to Australia, North America, and beyond (Johnson 1986/7). Indeed, many of the figures discussed in this are often cited as key theoretical influences within cultural studies. However, Laurie Langbauer (1992: 47) makes the valuable point that although crucial to the vocabulary and general sensibility of the cultural studies paradigm, everyday life is ‘so taken for granted by it, that it is almost never defined’, much less examined systematically. Cultural studies has, moreover, become increasingly amorphous and diffuse in recent years, and has lost much of the critical and politically engaged character that it displayed in its original incarnation. The result is a distressing tendency that Meagan Morris (1988) has described as the ‘banalization’ of cultural studies, whereby the critique of consumer capitalism and socioeconomic inequities has been supplanted by a vague, depoliticized populism. Increasingly, the ‘everyday’ is evoked in a gestural sense as a bulwark of creativity and resistance, regardless of the question of asymmetries of power, class relations, or increasingly globalized market forces (McChesney 1996; McRobbie 1991).
This brings me to the relationship between critical theories of everyday life and postmodernism, which is a complex issue. Admittedly, there are many similarities: both camps excoriate abstract reason, and acknowledge that human life exhibits many non-rational tendencies, embodied desires and poetical qualities that cannot be captured in the reductive explanatory INTRODUCTION 9 models favoured by positivist social science; they equally privilege marginalized, ‘unofficial’ and de-centred spaces and practices over centralized, bureaucratic systems, and seek to give a voice to the silenced; both are critical of the myriad dualisms (mind/matter, nature/culture, masculine/feminine), aporias and blindspots of modernity; and, finally, they both evince an overriding preoccupation with such phenomena as culture, intersubjectivity and language. But there remain crucial differences. The theorists discussed in this study are thoroughly critical of modernity, but in an eminently dialectical fashion, acknowledging both its negative and positive qualities. All the thinkers discussed here reject the sort of Cartesian, abstract reason and mind/body dualism , that has been the hallmark of instrumental rationality, but without wholly abandoning critical inquiry and sociopolitical analysis. Each asserts the need to engage in ideologiekritik, in order to forgo a lapse into a postmodernist relativism.7In this, they consistently reject what Alex Callinicos (1985) calls ‘textualism’, by which he means a reduction of complex social practices to the workings of language or discourse, and they repudiate a politics of the sign, or transgression for its own sake, so long as these are detached from a wider vision of social transformation and the full realization of human possibilities. Lefebvre, in particular, was alert to the dangers and limitations of this sort of purely symbolic politics, as expressed through modes of ironization and satirical distanciation endorsed by many contemporary postmodernists:
Symptomatically, any transgression which ceases to be an act and becomes a state is in fact no more than a flight (needless to say, a flight backwards). Transgression turns into retrogression. It is a prayer in the void, and in spite of substituting an immanence – life, immediate enjoyment – for a dead transcendence, it never gets beyond nihilism; it is a relapse into adolescence, manufactured by and accepting oppression – even a relapse into the infantile condition, with its discursive babelism. (1976: 40–1)
Adherents of the critical approach to the study of everyday life therefore take an explicit ethico-political stance, and place considerable stress on the potential for individual and collective agency to transform existing social conditions, a strategy that is anathema to practitioners of mainstream social CRITIQUES OF EVERYDAY LIFE 10 science no less than the more coopted and compromised versions of postmodernism.