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--- type: slide --- ## 如何善用 Discord 經營社群 ![](https://i.imgur.com/iEGDM9g.jpg) --- ![](https://i.imgur.com/QdTW5qt.png) TZ [#前端工程師](...) [#Let's Movie 電影約會聯合創辦人](...) [#幣圈韭菜](...) ``` 目前是 KryptoCamp 第二屆 Solidity 實戰培訓營 助教 協助社群建置 ``` --- # Discord 介紹篇 --- 請先下載電腦版跟手機版的 Discord ------ ### 電腦版 https://discord.com/download ------ ### 手機版 請至 App Store 或 Google Play 下載 --- ## Discord 與其他社群平台差異 1. 好的資訊流 2. 身份跟等級認證 3. 能舉辦各種活動來活絡情感 --- ## 好的資訊流 a. 多個分類及頻道 b. 文字頻道一目瞭然 --- ## 常見頻道介紹 --- ![](https://i.imgur.com/O1fjc6T.png) --- ### 入口類 - 歡迎訊息 - 驗證真人 - 認領角色 --- ### 官方資訊類 - office links - roadmap - sneak-peeks - faq --- ### 獎勵類 - giveaways - fanart --- ### 交流類 - 聊天區 - 活動 --- ### 工具資訊 - 指令區 - 資訊推播 --- ![](https://i.imgur.com/O1fjc6T.png) --- 更多介紹 https://kryptocamp.tw/2022/02/25/%e7%82%ba%e4%bb%80%e9%ba%bc%e8%a6%81%e7%94%a8-discord-%e4%be%86%e7%b6%93%e7%87%9f-web3-%e7%a4%be%e7%be%a4%ef%bc%9f/ --- ## 基本與進階操作教學 --- ## 怎麼看 ## 怎麼邀 ## 怎麼走 --- ## 快捷鍵 - ctrl/cmd + / 查看快捷鍵 - ctrl/cmd + k 切換伺服器 / 頻道 - ctrl/cmd + shift + A 收合展開頻道列表 --- ## Discord 通知設定 --- ## 電腦通知設定 系統偏好設定 > 通知 > Discord > 允許通知 ![](https://i.imgur.com/4lWXeIU.png) --- ![](https://i.imgur.com/GSI2wNU.png) --- ## 手機通知設定 設定 > Disocrd > 通知 > 允許通知 > 橫幅 --- ![](https://i.imgur.com/zqSDSso.jpg) --- ![](https://i.imgur.com/YBbF0Bl.jpg) --- ## KryptoCamp Discord 群 https://discord.gg/EDgs2cCe --- ## 伺服器和頻道的通知設定 --- ![](https://i.imgur.com/b0BXpCF.png) --- ## Discord 資安設定 --- ## 關閉DM功能 ![](https://i.imgur.com/JxP6eyw.png) --- ## 開啟雙重驗證 2FA (需要手機有 Authy or Google Authenticator) --- ## 身份組 --- 怎麼看身分組 1. 右側使用者找到自己的帳號 2. 發言點擊自己的頭像 --- ## 任務 --------- ### 到 🚀|開始 頻道 認領身分組 (nft-player | crypto-player | discord-player) ``` 提示: 1. 快捷鍵 ctrl/cmd + k 切換伺服器 / 頻道 ``` --- # 個人經營篇 --- ## 自介架構 我是 … + 做過什麼 + 現在做什麼 + 來這裡幹嘛? --- ## 任務 --------- ### 到 🌎|自我介紹 頻道 介紹你自己 ``` 提示: 1. 快捷鍵 ctrl/cmd + k 切換伺服器 / 頻道 2. 我是 … + 做過什麼 + 現在做什麼 + 來這裡幹嘛? ``` --- ## 話題開場 - 在現實世界給開放式問題當開場 - 在虛擬世界給封閉式問題當開場 --- - 什麼是封閉式,什麼是開放式 - 大家覺得如何 -> 開放,門檻太高 - 給 yes or no 的問題 --- ## 延續熱度 1. 依照你的個性去接梗 2. 將話題轉到第三方 cue 他人 3. 一般聊天不下結論,話題會斷 4. 善用點贊及回復功能,給予他人成就感 --- ## 建立連結 1. 獨特綽號或團體 -> 共謀 2. 異業合作 --- ## 任務 --------- ### 👑|crypto-player 頻道 ### 🖼|nft-player 頻道 ### 開啟話題 ``` 提示: 1. 快捷鍵 ctrl/cmd + k 切換伺服器 / 頻道 ``` --- # 群組經營篇 --- ## 適合使用 Discord 的群組類型 --- 學習型,服務型,NFT --- ## 群組經營重點 --- ## 學習型 `分享及回饋` --- ### 以 KryptoCamp 舉例 1. 使用身分組以及機器人經濟模型作為獎勵 2. 完成任務可獲得獎勵 3. 每隔一段時間觀察社群以及發佈新任務 4. 競爭或串門子氛圍 --- ## NFT 型 `FOMO` --- ``` 1. 前置準備 - 盤點自身檢核清單 1. 藝術型 - IG 2. PFP - twitter 3. 基本藝術水平 4. 吸引眼球的行銷策略 5. 團隊事蹟 6. 好的故事 7. 開發人員 8. 路線圖 9. 賦能 2. 初始引流階段 - 第一批使用者 1. 抽獎 2. 關係引流 3. 找屬性相像的同業結盟 ex. cloneX & badfacebot 4. 辦AMA,事先預告時間 5. 封閉式社群,抓一筆行銷經費找些Kol在同一天集中推廣,在有限的時間內開放連結入群 3. 保持社群活躍 1. 驚喜交付(超額交付) 並且避免一次釋放過多利好 2. 活動 3. 二創 4. 敏捷式調整 5. 蒐集信任碎片 - 碎片的組成(問題,解決內容,公告形式) ``` --- ### 身分組介紹 --- 不同身分組可以客製化權限 ![](https://i.imgur.com/Fpz2kwD.png) --- ### 基本組合運用 --- 1. 建立伺服器 2. 啟用社群 3. 設置身分組 4. 新增分類 5. 新增頻道 6. 新增機器人 7. 認領身分組 --- ## 額外補充 機器人推薦 https://top.gg/ Mee6 - 管理型機器人(level, roles) Beemo:可以偵測加入的人判斷是否為機器人 Collab.land:可以做NFT的錢包認證 Invite Tracker:可以追蹤新成員是誰邀請的 Ticket tool:可以讓使用者開票給予回饋跟追蹤 Gas tracker:查即時gas fee --- ## 活動參考 - 解謎,帶到不同頻道,全解答,積分最高獲得獎勵 - 線上畫圖猜謎 - 每週貢獻競賽 - 每週限時答題 --- ## 推薦伺服器 永久連結 羊駝 (NFT型) https://discord.gg/SfDynvJ3Mv KryptoGo (服務型) https://discord.gg/7pYxCqNCHd Crypto Mind(NFT型) https://discord.gg/XKJDt5bxrQ --- ## KryptoCamp 介紹 https://kryptocamp.tw/ ![](https://i.imgur.com/Vmbi05K.png) --- ## 儲備大使實戰營 課程介紹 https://kryptocamp.tw/2022/02/14/%e5%84%b2%e5%82%99%e5%a4%a7%e4%bd%bf%e5%af%a6%e6%88%b0%e7%87%9f%e8%a8%88%e7%95%ab%e8%aa%aa%e6%98%8e/ ![](https://i.imgur.com/JGhSVh3.jpg) --- ## QA Time

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