samuelchou
    • Create new note
    • Create a note from template
      • Sharing URL Link copied
      • /edit
      • View mode
        • Edit mode
        • View mode
        • Book mode
        • Slide mode
        Edit mode View mode Book mode Slide mode
      • Customize slides
      • Note Permission
      • Read
        • Only me
        • Signed-in users
        • Everyone
        Only me Signed-in users Everyone
      • Write
        • Only me
        • Signed-in users
        • Everyone
        Only me Signed-in users Everyone
      • Engagement control Commenting, Suggest edit, Emoji Reply
    • Invite by email
      Invitee

      This note has no invitees

    • Publish Note

      Share your work with the world Congratulations! 🎉 Your note is out in the world Publish Note

      Your note will be visible on your profile and discoverable by anyone.
      Your note is now live.
      This note is visible on your profile and discoverable online.
      Everyone on the web can find and read all notes of this public team.
      See published notes
      Unpublish note
      Please check the box to agree to the Community Guidelines.
      View profile
    • Commenting
      Permission
      Disabled Forbidden Owners Signed-in users Everyone
    • Enable
    • Permission
      • Forbidden
      • Owners
      • Signed-in users
      • Everyone
    • Suggest edit
      Permission
      Disabled Forbidden Owners Signed-in users Everyone
    • Enable
    • Permission
      • Forbidden
      • Owners
      • Signed-in users
    • Emoji Reply
    • Enable
    • Versions and GitHub Sync
    • Note settings
    • Note Insights New
    • Engagement control
    • Transfer ownership
    • Delete this note
    • Save as template
    • Insert from template
    • Import from
      • Dropbox
      • Google Drive
      • Gist
      • Clipboard
    • Export to
      • Dropbox
      • Google Drive
      • Gist
    • Download
      • Markdown
      • HTML
      • Raw HTML
Menu Note settings Note Insights Versions and GitHub Sync Sharing URL Create Help
Create Create new note Create a note from template
Menu
Options
Engagement control Transfer ownership Delete this note
Import from
Dropbox Google Drive Gist Clipboard
Export to
Dropbox Google Drive Gist
Download
Markdown HTML Raw HTML
Back
Sharing URL Link copied
/edit
View mode
  • Edit mode
  • View mode
  • Book mode
  • Slide mode
Edit mode View mode Book mode Slide mode
Customize slides
Note Permission
Read
Only me
  • Only me
  • Signed-in users
  • Everyone
Only me Signed-in users Everyone
Write
Only me
  • Only me
  • Signed-in users
  • Everyone
Only me Signed-in users Everyone
Engagement control Commenting, Suggest edit, Emoji Reply
  • Invite by email
    Invitee

    This note has no invitees

  • Publish Note

    Share your work with the world Congratulations! 🎉 Your note is out in the world Publish Note

    Your note will be visible on your profile and discoverable by anyone.
    Your note is now live.
    This note is visible on your profile and discoverable online.
    Everyone on the web can find and read all notes of this public team.
    See published notes
    Unpublish note
    Please check the box to agree to the Community Guidelines.
    View profile
    Engagement control
    Commenting
    Permission
    Disabled Forbidden Owners Signed-in users Everyone
    Enable
    Permission
    • Forbidden
    • Owners
    • Signed-in users
    • Everyone
    Suggest edit
    Permission
    Disabled Forbidden Owners Signed-in users Everyone
    Enable
    Permission
    • Forbidden
    • Owners
    • Signed-in users
    Emoji Reply
    Enable
    Import from Dropbox Google Drive Gist Clipboard
       Owned this note    Owned this note      
    Published Linked with GitHub
    • Any changes
      Be notified of any changes
    • Mention me
      Be notified of mention me
    • Unsubscribe
    # 進攻歐美市場(如何把遊戲賣到台灣與中國之外) 2021 TGDF 台北遊戲開發者論壇 [共筆筆記索引](/HksczuLpu) [官網連結](https://2021.tgdf.tw/speakers/11) 講者:Iain Garner # 講者介紹 - CEO of Neon Doctrine - 2015 年起,發行了 12 款遊戲 - 講者:Iain Garner - Email: ian@neondoctrine.com - Twitter @neoniain :::warning 以下內容僅適用 PC/家機上販售的單次買斷單機遊戲。 ::: # 從發行的遊戲開始說起 - Simulacra - 70%營收來自歐美 - 守夜人:長夜 - 50%營收來自歐美 - Legend of Tianding 廖添丁傳奇 - 42%以上願望清單來自亞洲以外 # 進攻歐美市場原因 - 歐美成年人消費力強,喜歡買遊戲 - 歐美也較願意購買高單價遊戲 - 這導致分區定價的可行性 - 歐美媒體擁有幾乎稱霸全球的話語權 - 能在歐美的社群造成擴散效應 ## 強調:進攻歐美市場 - 不意味你要犧牲 "vision" (不用為了迎合歐美文化而調整) - 也不要只為了討好他們而做遊戲 - 不要忽視你的本地客群! - 經驗談:台灣玩家很支持本土獨立遊戲 - 所以不是單純鎖定歐美市場,也要顧及本地市場 - 本地文化是有機會推廣到全球的 ex. 動漫,超級英雄 - 刻板印象:白人不喜歡玩外國遊戲。這是錯誤的。 # 如何進攻歐美市場 1. Localization 2. Marketing 3. Community Building ## Localization 在地化 - 英文版是必要的!幾乎全球通用語言 - 絕對不要把製作英文版的打算放到最後才做,從「第一天」就要考慮到這點 - 例如:字數,你有多少的預算去翻譯多少量的文字? - 例如:UI排版,不同語言的Layout - 文本越多,翻譯費用越貴 - 提供一個[好用的工具: Steam Scout](https://www.togeproductions.com/SteamScout),統計不同類遊戲在不同語言區的表現,推薦大家去看 - 查詢競品/相似遊戲在不同區的表現 - [如何查詢 steam app ID](https://forum.gamer.com.tw/Co.php?bsn=60599&sn=600) - 舉例:Russia很愛冒險遊戲,在Steam上銷售第二名 - 確認你打算要製作幾種語言版本,From DAY ONE - Steam 英文頁面,要先思考如何設計 - 拜託,認真檢查英文內容 - 注意:不要找英文成績好的同學、或在美國待過一年的同事。給我找專業人士! - 你可以先自己嘗試翻譯,然後再尋找外國人來校稿 - 經驗談:校稿者時薪約 50 美金,而且遊戲校稿很快! - 也可以找那些「英語老師」 - 找不到人的話也可以跟我聯絡喔 :wink: - 所有跟你遊戲有關的英文都要設計好! - 包含 Trailer ## Marketing 行銷 不要罔顧產品(遊戲)的打磨而忽略行銷,即便這是開發者較不喜歡做的一塊 Marketing 可以拆成幾步驟: - 描述你的遊戲 - Steam頁面製作 - 影像截圖製作 - 前導片 - 公布與廣宣 (Announcement) ### 描述你的遊戲 假設你在展覽場外遇到 Gabe, 你只有幾秒鐘的時間可以讓他對你的遊戲印象深刻,你會怎麼做? - 介紹遊戲是基本功,然而講者覺得很多開發者並沒有做好這塊 - 舉例: stylish action platformer based on Taiwan's most infamous folk hero - 用短短幾句話介紹你的遊戲,讓人快速瞭解你的遊戲風格、機制、主題 ### Steam頁面製作 - 做任何行銷之前,確保你的Steam頁面已經開好了 - Steam頁面上必須呈現出你遊戲最好的一面 - 這上面會顯示你最能量化的數據:願望清單,評價,...別讓這些數據難看了 - 放好的遊戲影像截圖,不要放模糊不清的圖 - 別用1080P螢幕截圖,用1440P或4K - 1080P?那是十年前的遊戲在用的,我用2K的螢幕看1080P不清楚 - 不要釋出低品質的行銷素材,不然會被傳到哪都不知道,他會永遠糾纏著你 - 經驗談:遊戲發行的報導還在用兩年前的舊圖 ### 前導片 (Trailer) - 打磨到最高品質!!任何場所都有機會用到 - Trailer 可能會被做成截圖,gif,傳得到處都是! - 前導片與加入願望清單,有很大的關聯 - 舉例:廖添丁上了 IGN 首頁 - 切記,前導片也要做好在地化 - 裡面的英文絕對不能出錯!重複檢查!盡可能多CHECK!不要讓小錯誤糾纏著你 - 前導片是一門專業。試著聯繫專業人士 - 會拍電影不代表會拍前導片 - 找不到人的話也可以跟我聯絡喔 :wink: - 最值得你花下資源投資的行銷工具 ### 新聞稿與廣宣 - 撰寫新聞稿 - 第一段:快速簡介你的遊戲 - 第二段:關鍵特色是什麼?哪部分最有區隔? - 提供媒體足夠多的素材 (Press Kit) - 10-20 截圖! - 10 GIF - 1 個優良到不行的 Trailer - 10分鐘(玩得很好)的 B-Roll - 要給哪個單位負責曝光? - email 寄送時要個人化:例如 "Hey Jay, 我聽說你很喜歡冒險類型的遊戲,例如OO和XX。我猜你應該也會喜歡這款!" - 個人化、誠懇化的溝通 - 沒有個人信箱的話,也不用怕寄送到公用信箱。有時候寄送後會獲得特定人員的回應,再從這裡建立人脈網,這也很棒! - 如果真的不知道怎麼做,詢問其他TA相近遊戲的開發者。大多會很樂意幫助你的! ## Community Building 社群營造 (會在另一場議程中提到) - 社群營造很有效益,但相對也不好做 - [如何建立並經營出友善強健的玩家社群](/js7QPkF2T5OSj9g_uR0kpA) ###### tags: `2021TGDF` `台北遊戲開發者論壇` `共筆筆記`

    Import from clipboard

    Paste your markdown or webpage here...

    Advanced permission required

    Your current role can only read. Ask the system administrator to acquire write and comment permission.

    This team is disabled

    Sorry, this team is disabled. You can't edit this note.

    This note is locked

    Sorry, only owner can edit this note.

    Reach the limit

    Sorry, you've reached the max length this note can be.
    Please reduce the content or divide it to more notes, thank you!

    Import from Gist

    Import from Snippet

    or

    Export to Snippet

    Are you sure?

    Do you really want to delete this note?
    All users will lose their connection.

    Create a note from template

    Create a note from template

    Oops...
    This template has been removed or transferred.
    Upgrade
    All
    • All
    • Team
    No template.

    Create a template

    Upgrade

    Delete template

    Do you really want to delete this template?
    Turn this template into a regular note and keep its content, versions, and comments.

    This page need refresh

    You have an incompatible client version.
    Refresh to update.
    New version available!
    See releases notes here
    Refresh to enjoy new features.
    Your user state has changed.
    Refresh to load new user state.

    Sign in

    Forgot password

    or

    By clicking below, you agree to our terms of service.

    Sign in via Facebook Sign in via Twitter Sign in via GitHub Sign in via Dropbox Sign in with Wallet
    Wallet ( )
    Connect another wallet

    New to HackMD? Sign up

    Help

    • English
    • 中文
    • Français
    • Deutsch
    • 日本語
    • Español
    • Català
    • Ελληνικά
    • Português
    • italiano
    • Türkçe
    • Русский
    • Nederlands
    • hrvatski jezik
    • język polski
    • Українська
    • हिन्दी
    • svenska
    • Esperanto
    • dansk

    Documents

    Help & Tutorial

    How to use Book mode

    Slide Example

    API Docs

    Edit in VSCode

    Install browser extension

    Contacts

    Feedback

    Discord

    Send us email

    Resources

    Releases

    Pricing

    Blog

    Policy

    Terms

    Privacy

    Cheatsheet

    Syntax Example Reference
    # Header Header 基本排版
    - Unordered List
    • Unordered List
    1. Ordered List
    1. Ordered List
    - [ ] Todo List
    • Todo List
    > Blockquote
    Blockquote
    **Bold font** Bold font
    *Italics font* Italics font
    ~~Strikethrough~~ Strikethrough
    19^th^ 19th
    H~2~O H2O
    ++Inserted text++ Inserted text
    ==Marked text== Marked text
    [link text](https:// "title") Link
    ![image alt](https:// "title") Image
    `Code` Code 在筆記中貼入程式碼
    ```javascript
    var i = 0;
    ```
    var i = 0;
    :smile: :smile: Emoji list
    {%youtube youtube_id %} Externals
    $L^aT_eX$ LaTeX
    :::info
    This is a alert area.
    :::

    This is a alert area.

    Versions and GitHub Sync
    Get Full History Access

    • Edit version name
    • Delete

    revision author avatar     named on  

    More Less

    Note content is identical to the latest version.
    Compare
      Choose a version
      No search result
      Version not found
    Sign in to link this note to GitHub
    Learn more
    This note is not linked with GitHub
     

    Feedback

    Submission failed, please try again

    Thanks for your support.

    On a scale of 0-10, how likely is it that you would recommend HackMD to your friends, family or business associates?

    Please give us some advice and help us improve HackMD.

     

    Thanks for your feedback

    Remove version name

    Do you want to remove this version name and description?

    Transfer ownership

    Transfer to
      Warning: is a public team. If you transfer note to this team, everyone on the web can find and read this note.

        Link with GitHub

        Please authorize HackMD on GitHub
        • Please sign in to GitHub and install the HackMD app on your GitHub repo.
        • HackMD links with GitHub through a GitHub App. You can choose which repo to install our App.
        Learn more  Sign in to GitHub

        Push the note to GitHub Push to GitHub Pull a file from GitHub

          Authorize again
         

        Choose which file to push to

        Select repo
        Refresh Authorize more repos
        Select branch
        Select file
        Select branch
        Choose version(s) to push
        • Save a new version and push
        • Choose from existing versions
        Include title and tags
        Available push count

        Pull from GitHub

         
        File from GitHub
        File from HackMD

        GitHub Link Settings

        File linked

        Linked by
        File path
        Last synced branch
        Available push count

        Danger Zone

        Unlink
        You will no longer receive notification when GitHub file changes after unlink.

        Syncing

        Push failed

        Push successfully