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    # 如何建立並經營出友善強健的玩家社群 2021 TGDF 台北遊戲開發者論壇 [共筆筆記索引](/HksczuLpu) [官網連結](https://2021.tgdf.tw/speakers/10) [PPT](https://drive.google.com/file/d/1Xu5Vs_cxBwpq7mbvF7GVJX3vEkBTbrnA/view?usp=sharing) [影片連結](https://www.twitch.tv/videos/1082014524?t=07h18m07s) 講者:衛德 # 講者介紹 - Neon Doctrine 共同創辦人 - [Discord 群組](https://discord.gg/nd) - Twitter: @Stutsies - Discord: Stutsies#1337 - vlad@neondoctrine.com # 為什麼要建立社群 - 提高遊戲能見度:口碑行銷 - 降低行銷成本:有機的討論比付費廣告還吸引人! - 會覺得是人性化的介紹,而不是廣告行銷話術 - 提高公司可信度 - 健全、龐大的社群更能吸引投資者與發行商 # 三個常見的社群 - Steam - Discord or Guilded - Social Channels: Facebook, Instagram, Twitter... ## STEAM 重點:討論區,頁面設定,善用功能 ### 討論區 - 定義 BUG / 回報格式,並設定為公告 - 可以推銷自己的其他產品 - 不同語言的討論區 - 可以設定針對語言設定子討論區,版面會乾淨很多,玩家會很舒服 ### STEAM 商店頁語言設定 - 有幾種語言就要有對應的討論頁面 - 英文在地化很重要 - 圖片也要抽換文字,必要時調整排版 - 可以安排限時活動 Banner - 舉例: beta 活動,點選 gif 可以前往參加 beta 活動 - 安排 Discord 的超連結 (Banner!) ### 善用社群功能 - 公告、直播、你問我答、... - 持續更新!不要讓新來的玩家對你的遊戲開發進度感到困惑! ## Discord or Guilded - 可以安裝 bot 等 - 一旦成員夠多(5-10個),立刻去申請驗證 -> 獲得專屬伺服器連結! - 更方便推廣,也更可信 - 建立溝通管道:讓玩家能清楚直白地知道如何反饋、回報問題或提供想法 - 一切從簡單開始:設計好你的頻道,不要開一堆頻道很亂 - 挑選管理員:從最活躍的成員中選出來當管理員 - 增加玩家忠誠度! - 用甄選的太麻煩,還要blablabla - 儘量保持永遠有人在線 - 如果可以,從不同國家/時區找管理員 - 每週或每月定期舉辦活動:趣味搶答、Demo、試玩、甚至開發直播 - 可以Discord限定,吸引人加入 - 和社群成員玩遊戲互動 - 甚至不用是你自己的遊戲。只要能一起玩,都能增加情感、避免全都是推銷感 ### BOT 應用 - 想法回報:可以提供 upvote 功能,快速統計大家最想要的功能 - Bug回報:限制格式,並串接 webhook, 到 Trello 等開發工具 - 監管輔助:推薦 `Gaius Cicereius` - 自動刪除洗版垃圾訊息 - `Mee6` :身分存取限制、自訂指令功能 - 例如:打出!tiandin,跳出遊戲商店頁面、介紹、圖片等一次到位 - 提供代幣與小遊戲,帶幾次之後社群會自己賺再自己花XD ## 社群媒體 Twitter/FB/IG/etc (本次不介紹) # 重點整理 - 儘早開始 - 保持活躍 - 每天至少送出一兩則訊息 - 讓玩家有動力留在社群 ###### tags: `2021TGDF` `台北遊戲開發者論壇` `共筆筆記`

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