FCOR: Marketing Plan

Overview

Review of outline
- Actionable outline from call with Ambassadors
- A couple things to do in advance of that
Events in a box
Define virtual ambassadorship
Mindshare processes need to be reviewed, new ones need to be added
- how can people request a survey
- how can people request use of hopin
Ambassador Monthly Call
- Whenisgood for the month of March
- Update the blog post
- work on the agenda

What conferences does Fedora do yearly?

Let's create an initial outline

An event/document to bring ambassadors together at the kick off point
- a team charter that we can collaborate on
Quarterly checkin
- Ambassador monthly call
- More than just a maintenance call, this would be time to check in to see if people are feeling motivated and fulfilled
- Providing resources: guest speakers, training, swag
Kick off call
- This can be a crucial point to hook people back into the Ambassadors program
Method for asynchronous communication/place for all voices to be heard
- Discourse
Virtual events
- Virtual kit
  - one stop shop to set up a virtual event
Partnering at other events
- Highlight the Ambassadors at events
- tech talks
ambassadors & red hat customer service
- Forward the email thread on customer service/red hat to Cara
- path factory page
- generate a one pager that explains the connection between red hat
creating a digital ambassador kit explaining a variety of things in Fedora
- a microsite, lets take a look at Dinesh template