---
tags: ESUN
---
# TMA先修班（組内討論）

## 信用小白貸

ppt共編
https://docs.google.com/presentation/d/1TzTeC-8rtRIxYWYCkHna1A1aCI5Dyyl1mI1-smu8TCU/edit#slide=id.g282e13699cd_0_17

## Timeline
9/18(一) 題目法相
9/19(二) 資料確認, 架構確認
9/20(三) 前端, 模型, 後端, 英文題目
9/21(四) 前端, 模型, 後端, 英文題目PPT
9/22(五) 佳俊不在 英文題目Deadline
9/23(六) 佳俊不在
9/24(日) 佳俊不在
9/25(一) 專題PPT
9/26(二) 專題Deadline
9/27(三) 專題報告

## Topic

玉山銀行發展BNPL服務
- 把手續費收回來自己賺
- 吸引未來潛在客群
- 方法:
-- 有信用評分vs沒有信用評分
-- 模型產出credit score
-- 找出分數高的客戶推播
(找出沒有信用評級卻想要用這個服務的比例)
-- 找共同feature (data based)
- TA:
沒有credit score的customer

- Todo:
-- 找相關佐證或統計資料
-- 思考可能被challenge的點

## 9/19
分五等:5000/10000/15000/18000/20000

## challenge QA
1.why顧客要用我們的?其他平台可借比較多
2.玉山為何現在不做BNPL?
3.滯留金:我們的TA可能根本還不出錢
4.風險評等:分數match到借貸額度

## 建議
以人物角度敘事，寫故事

## goal:
1.落實普惠金融
2.吸引與培養潛在客戶
3.貼近年輕族群的消費觀
4.提供流暢的支付體驗

## Investor Relation
Agenda:
1. Business Strategy Analysis
2. Financial Analysis
3. Key Question
4. Recommendation's reason

### Business Strategy Analysis
1. 海外
布局亞洲、福岡舉辦音樂會增加文化交流與溫度

2. ESG
ESG-Two Honors and Recognitions:
DJSI(2014-2022) & MSCI(2018-2022)入選


Pros:提升企業形象、替台灣發聲跟國際接軌
Cons:收益相對較為長遠非短期可見

3. 科技發展
首家金控設立「科技諮詢委員會」
AI、數位賦能、電子商務、資訊安全
Pros: 提升用戶體驗、內部作業流程優化、降低人力成本
Cons: 成本相對高 (evidence)、不易執行(系統、內部人員心態)

### Financial Analysis

**營利表現&獲利能力:**
2022
淨利潤 157.6e
逾期放款比率(NPL)0.16%
備抵呆帳覆蓋率752.6%
EPS/ROE/ROA (2021-2022)
(中信、國泰、富邦，以前三大金控對標)
EPS-1.10(2022)/1.54(2021) 呈現下跌
中信 2.73&1.55/12.95&7.91/0.81&0.45
富邦 11.89&3.27/16.8&6.19/1.49&0.45
國泰 10.32&2.58/15.93&1.26/4.31&0.33

**資產品質:**
逾期放款比率低、備抵呆帳覆蓋率高，代表獲利穩定
逾放比率在 0.3% 以下最佳!!

----
(銀行: 存放比率/逾期放款比率/備抵呆帳覆蓋率(%), 2021-2022)
LDR/NPL ratio/loan loss reserve converage ratio
玉山 87.6&89.7/0.16&0.16/783.84&752.6
中信 68.5&71.6/0.57&0.49/293.87&332.15
富邦 74.2&70.4/0.16&0.19/759.72&701.78
國泰 75.4&78.7/0.09&0.08/1778&2150

**結論**
業務指標方面，總資產持續快速成長達新臺幣3兆4,580億元，至 2022年底總存款為新臺幣2兆9,027億元，其中外幣存款折合新臺幣1兆1,303億元，成長12.67%，淨增量連續5年逾1,000億元。總放款新臺幣1兆9,573億元，成長9.42%，資產品質長期保持良好，逾期放款比率0.16%，放款覆蓋率752.56%，淨手續費收入受到金融環境波動影響微幅減少為171.35億元。

### Stock analyst's key question

As a stock analyst, I would ask the following key questions to a company's management team before forming an investment advice:

1. Financial Performance:
a. What are the major factors influencing changes in revenue and profitability?

2. Risk Management:
a. What are the primary risks the company faces, and how is it mitigating them?

3. Capital Allocation:
a. How does the company allocate its capital, including spending on research and development, acquisitions, and dividends?

4. Technology and Innovation:
a. What are the pre-cautions that E-Sun will employ to alleviate financial fraud?

How did esun monitor the politics uncertainty in certain region for example myanmar? (UCB)

利率問題
How esun setup it's insurance mechanism to assure it won't face the same fate of silicon valley bank?

下一個開拓的據點
What is the next overseas location that esun seek to develope?

### Recommendation's reason and whether to buy stock
我們是保守型的投資，喜歡穩定領取股利，因以下幾點原因，決定購買玉山金：
As a conservative investor, we decide to invest in E.SUN bank since:
#### 1. Stable dividends distribution
E.SUN bank distributes stock dividends steadily for 16 consecutive years, which is an exceptional dividend stock.
#### 2. We are optimistic about the development of Esun’s overseas branches can increase revenue through investment.
Esun's new branch in Fukuoka located in the Tenjin Business Center in Kyushu, which accounts for 46% of Japan's semiconductor production, driving the local high-tech and automotive industries. We believe that in the future, Esun can facilitate investments in this sector, seize opportunities in renewable energy, and engage in local distinctive businesses, thereby enhancing trade connections and increasing revenue.