## TL:DR
Requesting 3 ETH to launch a Gnars Luxury streetwear drop with collaboration with y00ts athletics parts of the y00ts ecosystem with support from uniqly.io and draw a roadmap for production and distribution of official gnarsDAO Luxury streetwear merchandise.


## Introduction
[**y00ts athletics**](https://twitter.com/y00tsathletics) is The official athletics club of [@y00tsnft](https://twitter.com/y00tsnft) ~ Through community they're creating a premium clothing brand for athletes & degens everywhere ~ Play till 0️⃣0️⃣.

See what y00ts athletics is all about: (Click to Play video)
[
](https://twitter.com/i/status/1639791200332046336)

y00ts athletics under the stewardship of [Sunny Maanz](https://twitter.com/sunnymaanz) has a number of IRL events coming in which we can include some Gnars DAO holders or use it as an opportunity to distribute merch in person.

We have monthly events in LA + hosting events during every Big3 weekend in different cities starting 6/25.


## What is going to be done?

This grant is used as the foundation to build up the necessary infrastructure and market for Gnars Luxury Streetwear brand, we recoup some costs through this merch & then continue to do preorders for more items through the year to recoup grant and build revenue for the DAO

We are also adding redeemable NFTs through the merch using NFC chips as extra value leveraging uniqly.io technology with support from [Otaku Jake](https://twitter.com/otakujake_pro) and the team at Uniqly

25-30 pieces merchandise that ranges from Jackets, shorts, jerseys, tote bags, tees, hoddies etc.
## Why Should we?

GnarsDAO aims to bring together the culmination of web3 culture and extreme action sports, impacting what Luxury sports culture items are created and distributed to create value and opportunity for the gnars treasury

Sales will depend on roll out + strategy. Under y00ts athletics we've done 4 different drops now averaging about 50 orders per drop. Adding a new community could boost that.

Getting samples, products, content etc costs which the reason for the grant ask