Modern businesses benefit from e-commerce platforms and CRM systems integrations that boost sales and improve the customer management process.
Such integrations allow sales and support teams to better understand their clients and offer personalized content and shopping experience to increase customers' loyalty. CRM-generated reports help to perform data-driven forecasts. Moreover, the integration between the two helps to automate sales stages such as lead generation and order processing to lower the effort spent on administrative work.
In this article, we provide a detailed overview of the integration between two globally spread systems –- Shopify and Hubspot.
Shopify is a comprehensive e-commerce platform that does pretty much everything you need to sell online. Millions of merchants use it to run their online stores. With Shopify, you can set up your store, manage inventory, process payments, and track orders all in one place. Shopify users admit that while in some cases Shopify may lack some custom functionalities, its core strength lays in its simplicity. It requires little to no technical knowledge to get things up and running.
Hubspot is an all-in-one cloud-based solution that helps marketing, sales, and customer service teams attract, engage, and please their future and existing clients. All these are done with the help of various tools offered by Hubspot.
In the modern business world, the vast majority of decisions are data-driven. Integrating Shopify and Hubspot brings access to comprehensive analytics and reporting capabilities. When you are ready to implement your decisions the integration between those two, helps you to automate most of your actions so you can save time for future thinking instead of spending it on the working routine. Content personalization becomes an easy thing when you can easily compare and group your future and existing customers. And the right customer support tools will only improve their user experience.
You can connect a Shopify store with Hubspot by using native plugins. To do so, follow the instructions listed below:
In this way, you will be able to sync contacts, products, and orders from Shopify with deals in Hubspot. This is a one-way sync, meaning that data will only come from Shopify to Hubspot. You can enable a two-way sync for contacts. To do so, open Marketplace, click on Connected apps and select Shopify. Then, on the Contacts tab. select Sync limited HubSpot updates to Shopify.
While the integration process seems nice and easy, it has several drawbacks and limitations:
As an alternative to a built-in plugin, you may use a third-party solution such as Skyvia that allows you to build integrations between more than 150 different cloud applications and databases including Hubspot and Shopify. This method assumes that you already have a Skyvia account. You can always create a Skyvia account for free here.
To connect Hubspot and Shopify using Skyvia, you need to create a connection to each of them.
To create a connection to Hubspot:
Skyvia provides a range of variety of data integrations such as Import, Export, Replication, Synchronization, and others that can be used with Hubspot and Shopify to meet your data-related needs.
Let's check how to import data from Shopify to Hubspot:
Once your integration is ready you can run it manually or based on schedule.
While Skyvia may require a few extra steps before launching the integrations, it offers a variety of integration tools alongside automation and backup services that cover most data-related needs and provides a high level of customization and configuration. You can always create a free account with Skyvia and apply for a free trial for any product provided by Skyvia. That integration process is easy and requires no coding.
Nowadays, if you are using Hubspot and Shopify –- the integration between them is more of a must than a question, as it brings a long list of benefits. There are several methods to integrate two systems: a native plugin and third-party solutions such as Skyvia. Which solution to choose depends on your needs and budge. We recommend using this guide and trying both methods, to see which one works best for you.