# Business model session outline

### A. General information
| | |
| -------- | -------- |
| Session title | Business model ring |
| Facilitator | *Text* |
| Scribe | *Text* |
| Time and date | 11:00 - 12:30, 29.10.2018. |
| Material requirements | *Text* |
| Space requirements | *Text* |
| Number of participants | *Text* |

### B. Expected outcomes
1.

### C. Expected outputs
1.

### D. Timeline

| Duration | Segment | Description |
| -------- | -------- | -------- |
| Example: *10min* | Example: *Introduction* | Example: *The facilitator will briefly introduce the outline of the session with emphasis on expected outomes and outputs. Also, rules of participation and conduct will be set.* |
| *text* | *text* | *text* |

## Intro

## Notes

SaaS

New models

Owocki:
* list of primitives, what is working, what are new working business models
* markdown file on Github --> Web Revenue Primitives https://github.com/owocki/web3_revenue_primitives

Brendan Asselstine:
* between open source and business models
* was talking to One Protocol -- half a dozen working on the same thing, divergent interests
* will be lots of common infrastructure
* is it worth coordinating, to develop smart contracts which pool to go to?

??:
* rent seeking is to be avoided
* not have monopolies

Boris:
* fork a smart contract that is rent seeking and remove the rent

Brendan:
* Augur - has this?

Boris:
* Augur has built this

Makato:
* No Block No Party -- now Kickback
* Three or four deployed on their own
* New platform, very eager to charge event organizers
* will other people re-use their smart contract and make their own?

Boris:
* isn't that how it works today? Some people pay for a hosted version

Makato:
* what stage are we at?
* (missed some of this)

Brendan:
* forking code, means that changes won't be merged upstream

Alex, EEA:
* work group, how enterprises create something on public net, that businesses and collections and users
* and everyone makes money
* what's the model for large organizations to create a network or contract together
* how do we create an open network -- guidance for existing companies

Chris Hobcroft:
* something that is working now?
* is anyone interested in sharing experience they have building something tangible

??
* Shared nuance for business models
* Red Hat styly consultancy
* LivePeer (Chris Hobcroft above) is very participatory -- has staking model
* are you building a token? is your end user a dapp, and then a user -- or directly to users
* from a ux standpoint, it'll make little sense to have 15 tokens just to utilize a dapp
* We want to relay that value to the user
* how about a proxy token? that gives access to something on the meta layer

??
* Interplay between protocol and value-added apps
* forking away monopoly rights -- if humans do work, then they need to get paid

Boris:
* what stage are we at yet? platform vs product
* So many layers that's missing -- realize we have to build the platform layer, and encouraging a lot of lower level platforms to build
* Status as example, Meta Cartel (abstracting gas away from users)
* Believe in a million-token future?
* Wonder if people vote using tokens -- as tribal-signifiers
* BorisCoin!

Nemo:
* Santiment project --
* some people just want to pay with money (rather than buying / staking tokens)
* companies that want tools to build marketplace
* you as platform -- platform and a product, how can you convert the money into actual economy with your users
* we'll see more and more companiesrewarding communities with tokens, and also other companies/busineeses that we don't see right now (because of regulations)
* want to reward certain qualities/reputation

Makoto:
* are we talking tokens with ico or tokens without ico?
* is this more about no ICO?
* what about tokens that start at zero?

Boris:
* If we see these things gaining value because of it's worth -- one piece is about liquidity and also how do people earn tokens--through unique access e.g. earning a Boris coin by coming to DevCon?
* these are the new busness models that are really exciting

Person from Santiment
* If all of us here became a community and were trading tokens--

Makato:
* how to inject value into BorisCoin is clear how to experiment
* Gensis Token, issued on Ropsten
* then ICO on main-net
* danger is liquidity
* even if BC has no value now
* I can issues KickbackCoin now
* I wonder if people
* If BorisCoin gets angel backed,

Teck:
* Liquidity gives you more access to speculative demand
* is anyone even buying a token to use it for a service today?

??:
* Ether & Dai

??:
* Is there any use-case where ether isn't good enough?
* Apart from discounted beers for devcon

Boris:
* Without my permission, someone cuold start offering discouts using BC
* We can stay flexible in valuing our community in diff ways
* Social layer -- where people can tip
* This goes back into busines models and rentseeking again
* But if you need documentation or some work, and you offer payment for that, Tthat's like an ondemand SASS service

Simon de la Rouviere:
* it might seem like tokens are rent seeking, but if they help coordinate around shared goals
* some things have equity

?:
* the costs involved using BC -- is it worth the value of what you can access using BC

Value pools
* value of exchange
* warchest of insights
* still about people and products
* reinventing the wheel completely doesn't make sense
* features, benefits, user experience
* wants, needs, fears of people -- connecting the two
* trying to re-engineer every aspect doesn't make sense

??
* what makes a successful biz model?
* when we talk about biz models, we talk about token economics
* it comes with certain assumptions
* we forget that people are ??
*

??
* token to access a service vs. arbitrage for 3x return
* people into speculators
* arcade token to play a game
* on other side -- going to give a bunch of money for that token I will do that
* stable there is no market, but otherwise there will be trading
* solid use case rather than selling it on a market

Charles / Polymath / Security Tokens
* people need to focus on value proposition and what it gives to poeple
* exchanges are making the most money because people want to transact with tokens
* if create data exchange and people can monetize data and generate data to power open source commnity
* focus on value proposition that

Binance Labs
* can fork technology(?) but not fork network effects/community

Alex:
* bitcoin is like a cooperative -- put in electricity / compute
* we're working toward functional DAOs, software collectives
* how do we fund pots
* and self manage based on community

??
* topologies into groups of business models
* tokens have value if they drive collaborative problem-solving
* some lgacy biz models -- subscription, advertising, marketplace -- break down why they exist: e.g marketplaces match buyers and sellers
* What would these look like in a new world? Hybrid biz models

??
* these business models exist because of how our attention goes towards them
* non financial point of view -- time and attention
* important as it relates to open source projects in particular
* if the coins remain within the ecosystem -- and not traded out to USD -- then there is a velocity inside of it
* if you can contribute positively, then you will be rewarded

Possible future topics/outcomes:
* taxonomy of different business models
* talk about the user: the most action thing is how we get users on board to interact with product
* if we're looking for business models vs token ideas, we should start at looking at where the constraints are for users
* business model deliverable should take into account where in the stack $$$ (er... ETH), is made.
* evolution of biz models? Now we're in adoption phase, tokens are a way for communication—when we cross that barrier, we're going to look at differnet things
* Do we want to make the markdown file into a google sheet?

## Actions

- [ ] Sign up for EthMagicians and continue discussion, add content https://ethereum-magicians.org/t/breakout-session-1-business-models/1704
- [ ] Start contributing to [web3_revenue_primitives repo](https://github.com/owocki/web3_revenue_primitives) -- Goal is create a topology of business models. TODO: Refactor this into a google spreadsheet?
- [ ] Meet at again at the next ETHMagicians

## Media

https://twitter.com/owocki/status/1056871497938227200
https://imgur.com/a/hKGaQCK
https://imgur.com/O2fsln9

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