Business model session outline

A. General information

B. Expected outcomes

C. Expected outputs

D. Timeline

Intro

Notes

SaaS

New models

Owocki:

• list of primitives, what is working, what are new working business models
• markdown file on Github –> Web Revenue Primitives https://github.com/owocki/web3_revenue_primitives

Brendan Asselstine:

• between open source and business models
• was talking to One Protocol – half a dozen working on the same thing, divergent interests
• will be lots of common infrastructure
• is it worth coordinating, to develop smart contracts which pool to go to?

??:

• rent seeking is to be avoided
• not have monopolies

Boris:

• fork a smart contract that is rent seeking and remove the rent

Brendan:

• Augur - has this?

Boris:

• Augur has built this

Makato:

• No Block No Party – now Kickback
• Three or four deployed on their own
• New platform, very eager to charge event organizers
• will other people re-use their smart contract and make their own?

Boris:

• isn't that how it works today? Some people pay for a hosted version

Makato:

• what stage are we at?
• (missed some of this)

Brendan:

• forking code, means that changes won't be merged upstream

Alex, EEA:

• work group, how enterprises create something on public net, that businesses and collections and users
• and everyone makes money
• what's the model for large organizations to create a network or contract together
• how do we create an open network – guidance for existing companies

Chris Hobcroft:

• something that is working now?
• is anyone interested in sharing experience they have building something tangible

??

• Shared nuance for business models
• Red Hat styly consultancy
• LivePeer (Chris Hobcroft above) is very participatory – has staking model
• are you building a token? is your end user a dapp, and then a user – or directly to users
• from a ux standpoint, it'll make little sense to have 15 tokens just to utilize a dapp
• We want to relay that value to the user
• how about a proxy token? that gives access to something on the meta layer

??

• Interplay between protocol and value-added apps
• forking away monopoly rights – if humans do work, then they need to get paid

Boris:

• what stage are we at yet? platform vs product
• So many layers that's missing – realize we have to build the platform layer, and encouraging a lot of lower level platforms to build
• Status as example, Meta Cartel (abstracting gas away from users)
• Believe in a million-token future?
• Wonder if people vote using tokens – as tribal-signifiers
• BorisCoin!

Nemo:

• Santiment project –
• some people just want to pay with money (rather than buying / staking tokens)
• companies that want tools to build marketplace
• you as platform – platform and a product, how can you convert the money into actual economy with your users
• we'll see more and more companiesrewarding communities with tokens, and also other companies/busineeses that we don't see right now (because of regulations)
• want to reward certain qualities/reputation

Makoto:

• are we talking tokens with ico or tokens without ico?
• is this more about no ICO?
• what about tokens that start at zero?

Boris:

• If we see these things gaining value because of it's worth – one piece is about liquidity and also how do people earn tokens–through unique access e.g. earning a Boris coin by coming to DevCon?
• these are the new busness models that are really exciting

Person from Santiment

• If all of us here became a community and were trading tokens–

Makato:

• how to inject value into BorisCoin is clear how to experiment
• Gensis Token, issued on Ropsten
• then ICO on main-net
• danger is liquidity
• even if BC has no value now
• I can issues KickbackCoin now
• I wonder if people
• If BorisCoin gets angel backed,

Teck:

• Liquidity gives you more access to speculative demand
• is anyone even buying a token to use it for a service today?

??:

• Ether & Dai

??:

• Is there any use-case where ether isn't good enough?
• Apart from discounted beers for devcon

Boris:

• Without my permission, someone cuold start offering discouts using BC
• We can stay flexible in valuing our community in diff ways
• Social layer – where people can tip
• This goes back into busines models and rentseeking again
• But if you need documentation or some work, and you offer payment for that, Tthat's like an ondemand SASS service

Simon de la Rouviere:

• it might seem like tokens are rent seeking, but if they help coordinate around shared goals
• some things have equity

?:

• the costs involved using BC – is it worth the value of what you can access using BC

Value pools

• value of exchange
• warchest of insights
• still about people and products
• reinventing the wheel completely doesn't make sense
• features, benefits, user experience
• wants, needs, fears of people – connecting the two
• trying to re-engineer every aspect doesn't make sense

??

• what makes a successful biz model?
• when we talk about biz models, we talk about token economics
• it comes with certain assumptions
• we forget that people are ??

??

• token to access a service vs. arbitrage for 3x return
• people into speculators
• arcade token to play a game
• on other side – going to give a bunch of money for that token I will do that
• stable there is no market, but otherwise there will be trading
• solid use case rather than selling it on a market

Charles / Polymath / Security Tokens

• people need to focus on value proposition and what it gives to poeple
• exchanges are making the most money because people want to transact with tokens
• if create data exchange and people can monetize data and generate data to power open source commnity
• focus on value proposition that

Binance Labs

• can fork technology(?) but not fork network effects/community

Alex:

• bitcoin is like a cooperative – put in electricity / compute
• we're working toward functional DAOs, software collectives
• how do we fund pots
• and self manage based on community

??

• topologies into groups of business models
• tokens have value if they drive collaborative problem-solving
• some lgacy biz models – subscription, advertising, marketplace – break down why they exist: e.g marketplaces match buyers and sellers
• What would these look like in a new world? Hybrid biz models

??

• these business models exist because of how our attention goes towards them
• non financial point of view – time and attention
• important as it relates to open source projects in particular
• if the coins remain within the ecosystem – and not traded out to USD – then there is a velocity inside of it
• if you can contribute positively, then you will be rewarded

Possible future topics/outcomes:

• taxonomy of different business models
• talk about the user: the most action thing is how we get users on board to interact with product
• if we're looking for business models vs token ideas, we should start at looking at where the constraints are for users
• business model deliverable should take into account where in the stack $$$ (er… ETH), is made.
• evolution of biz models? Now we're in adoption phase, tokens are a way for communication—when we cross that barrier, we're going to look at differnet things
• Do we want to make the markdown file into a google sheet?

Actions

• Sign up for EthMagicians and continue discussion, add content https://ethereum-magicians.org/t/breakout-session-1-business-models/1704
• Start contributing to web3_revenue_primitives repo – Goal is create a topology of business models. TODO: Refactor this into a google spreadsheet?
• Meet at again at the next ETHMagicians

Media

https://twitter.com/owocki/status/1056871497938227200
https://imgur.com/a/hKGaQCK
https://imgur.com/O2fsln9