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    # 行銷組新組員招募大挑戰 <a data-flickr-embed="true" data-footer="true" href="https://www.flickr.com/photos/sitcon/25049670403/in/album-72157663381706604/" title="SITCON20160226_大助_0015"><img src="https://c4.staticflickr.com/2/1570/25049670403_2edab03bc6_k.jpg" width="100%" alt="SITCON20160226_大助_0015"></a> Photo by:大助 [SITCON 2016 Flickr]( https://www.flickr.com/photos/sitcon/25049670403/in/album-72157663381706604/) 行銷組對外溝通最需要的是「寫信」、「傳達想法」,如何透過信件準確的表達你的意思、轉化傳達團隊概念是十分重要的,這個招募不是考試而是一個訓練你具備行銷組日常所需的技能。每一階段完成後寄信,行銷組員會回報你執行的情形,可以怎改進,並告知你有沒有進入到下一關, 三個關卡都完成就恭喜你成為了 SITCON 2017 的行銷組員了! ## 行銷組小簡介 SITCON 2017 的行銷組將著重於「如何有創意的協助合作夥伴」, SITCON 行銷組透過瞭解各廠商、單位的需要,並且整合 SITCON 社群的各種優勢,以建立了過去的各贊助的合作關係,在 2017 年行銷將會為整年度的社群資源需求做整合,以建立廠商與社群最佳的合作方式。同時我們也會協助大會整理亮點成新聞稿,協助大會的各種曝光的彙整。今年度增加了協助整合彙整各方對年會專用 App 的需求,並於大會當日協助其運作。喜歡一直動腦找到各種「人事物」關聯的你、喜歡冒險多多與新朋友認識的你、喜歡一起把「實作」的精神傳達出去的你, SITCON 行銷組歡迎您! ## 工作時程 * 2016年11月 與基金會、單位接洽合作事宜 * 2016年11月 贊助策略擬定 * 2016年11月~2月 贊助與合作單位邀請 * 2016年12月 個人贊助方案擬定 * 2016年11月~2017年2月 SITCON Pass 年會 App 開發 * 2017年1月~3月 個人贊助方案推廣 * 2017年1月~3月 媒體聯繫 ## 年會當天工作 * 維運 SITCON Pass 年會 App * 接待媒體、贊助廠商 * 協助當日販賣櫃檯 * 發放個人贊助相關物品 ## 第一關 - 你是誰 <a data-flickr-embed="true" href="https://www.flickr.com/photos/sitcon/25650985925/in/photostream/" title="SITCON20160227_小默_0082"><img src="https://c6.staticflickr.com/2/1609/25650985925_a1b7be4f3b_k.jpg" width="60%" alt="SITCON20160227_小默_0082"></a> Photo by:小默 [SITCON 2016 Flickr]( https://www.flickr.com/photos/sitcon/25049670403/in/album-72157663381706604/) ### 任務期限:2016/10/28 23:59 ### 任務目標 - 「表達你的想法」 這封信的目標是你和「SITCON 行銷組」的第一次接觸,在這封信中我們原本的組員會想要知道你是誰、為什麼想加入行銷組。 除了基本問題之外,你需要證明你自己有能力可以在行銷組幫上忙,所以請選擇回答以下問題: - 你心目中的 SITCON 是什麼? - 你對今年的主題「Internet for Next Generation 新世代的網路挑戰」的想法是什麼? - 你覺得你可以幫助 SITCON 些什麼? - 參考去年的 SITCON 合作單位、廠商,你覺得特別有興趣的是哪幾個廠商?為什麼? - 你覺得還有什麼潛在 SITCON 的合作廠商與單位? ### 信件需求 標題主旨:[SITCON][行銷招募第一關][你的名字] + 後面文字自由請自由發揮 收件人:Contact@SITCON.org 內文:請依照任務目標的內容攥寫內文,請以吸引組員與方便閱讀兩大目標攥寫此信。 ## 第二關 - 別人眼裡的你是誰 <a data-flickr-embed="true" href="https://www.flickr.com/photos/sitcon/24790419056/in/album-72157663725215980/" title="P1251726"><img src="https://c1.staticflickr.com/2/1684/24790419056_ac142c0370_k.jpg" width="60%" alt="P1251726"></a> Photo by:大助 [SITCON 2016 Flickr]( https://www.flickr.com/photos/sitcon/24790419056/in/album-72157663725215980/) ### 任務目標 - 「推銷你自己」 ### 任務期限:~~2016/11/5~~ 2016/11/7 23:59 請用盡各種方法與策略,找到以下指定人(A類 與 B類,共計3名)的聯繫方式(SNS 、 E-mail ⋯⋯等),並說服他推薦你成為 2017 的行銷組員。 A. 2017 行銷組成員 或 總副召 (至少兩名) B. 2017 已經在各組服務的組員(至少一名) ### 信件需求 標題主旨:[SITCON][行銷招募第一關][你的名字] + 後面文字自由請自由發揮 收件人:Contact@SITCON.org 副本:推薦你的人 內文:請依照任務目標的內容攥寫內文,內文需要包含: - 你對這三人的觀察 - 你猜測這三人在SITCON 內部扮演的角色分別是什麼、處理那些事情 - 你用什麼策略作法讓(他/她)願意聽你講話? - 你用了哪些策略找到他們? - 你判斷他推薦你的原因是什麼? ## 第三關 - 入坑儀式 <a data-flickr-embed="true" href="https://www.flickr.com/photos/sitcon/25020446634/" title="SITCON20160227_小默_0080"><img src="https://c3.staticflickr.com/2/1706/25020446634_a61169f2df_k.jpg" width="60%" alt="SITCON20160227_小默_0080"></a> Photo by:小默 [SITCON 2016 Flickr]( https://www.flickr.com/photos/sitcon/25020446634/) ### 任務目標 - 「讓社群認識你」 ### 任務期限:會於你完成第二關後告知 這次發信的目標,是要讓整個 SITCON 社群知道「接下來會幫忙行銷組的是誰」,同時透過此篇讓大家了解你對 SITCON 的一些想法。你的文字要讓社群覺得你是一個值得信賴的 SITCON 代言人,理想狀態讓大家會願意和你互動、討論、交流想法。 信中和大家說你想要加入行銷組,並說明你認為SITCON的價值是什麼,並挑選一篇歷年來你覺得你最喜歡的議程和大家說明原因,信件格式任意,完成後 2天沒有任何社群夥伴有異議,恭喜你成為行銷組員。 ### 信件需求 標題主旨:[SITCON-general] 後面文字自由請自由發揮 收件人:sitcon-general@googlegroups.com 副本:Contact@SITCON.org 內文:請依照任務目標的內容攥寫內文。 ## FAQ 你的問題不在這邊列表中?到發問區發問吧! [HackMD 發問區](https://hackmd.io/KbCceAmATBaAGArAI2bALAZibAhgNnzVAEYTcAzTSdE1AdiA) * Q:我要怎麼知道第二關要找的人呢? * A:這就是考驗了,請發揮你 ~~人肉~~ 觀察的精神找到符合A、B條件的人們,在我們與贊助合作夥伴溝通中,如何找到 Keyman 也是很重要的訓練。 * Q:第一關的題目是都要回答嗎? * A:請選擇性挑選對你有利的題目回答,重點在於「清楚」的表達你的想法,回答不出來也歡迎在信中表達你的疑問,我們可以「討論」! * Q:今年預計招募多少人? * A:今年我們預計招募5個新組員,但也會依據大家的表現調整名額。 * Q:行銷組會須要什麼能力呢? * A:最基本就是敢寫信與陌生人溝通的能力,同時我們也會有機會去公司與合作的廠商、單位開會。 * Q:行銷組會花多少時間呢? * A:行銷組每天可能會花個1小時收信與回信,同時每天會需要花15-30分鐘在行銷組的內部 Telegram 群組討論一些策略與決策。

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