Abstract/Summary

This proposal seeks to renew the ShapeShift DAO's MKBD Workstream for the next six months, starting August 1, 2024 and ending February 1.

The ShapeShift DAO relies on the MKBD workstream to:

• Finalize and assist with product copywriting
• Lead and foster partnerships and co-marketing opportunities
• ABM (account-based marketing)
• Develop onchain + offchain user profiles and audience segments
• Global translations in-app and on marketing pages
• Own shapeshift.com, optimize inbound traffic and discovery of app’s products
• Spearhead community development
• GTM strategy and execution as it pertains to the DAO and its products holistically
• Asset creation, maintenance, and ownership of the ShapeShift Brand
• IRL event planning + management
• Grants (as needed, scoped, and resourced additionally by the DAO)
• This proposal adopts SCP-92 Definition of Workstream Leader.

Motivation

To continue to provide the DAO the needed marketing resourcing and support for growing adoption and awareness of the current and future product offering while owning the tasks listed above.

Reduce the USDC cost of the workstream labor and extend the daos runaway. Maintaining the core labor force of the Workstream

Specification

Team

Mandate

The MKBD Workstream is the sole maintainer of ShapeShift.com, X, and any other official marketing accounts pertaining to the DAO or its activities. The .com account shall be controlled by the Fox Foundation until it is handed off to the DAO.

This is to ensure the DAO maintains a high standard and consistent perception of branding, messaging, and the products holistically.

The MKBD Workstream will spearhead partner engagement and collaboration in addition to acting as stewards for the ShapeShift FOX communities to usher product usage, awareness, and adoption.

Budget spreadsheet

The details below expand upon the budget spreadsheet:

https://docs.google.com/spreadsheets/d/17rGiQjaUmIk8bJlsDjqLqkZ5ih2hSZ_AHnCMHc01i1o/edit?gid=1895477064#gid=1895477064

• 4000 USD /month (update that)

[UPDATE COMPARISION IMAGE]

If the proposal passes, the DAO could save $117,000 and significantly increase the rate at which members receive FOX tokens instead of USDC.

TLDR:

6-month total ask: $129,000

Returning 297,000 FOX to the DAO treasury (value at the time of posting: obo $16,000)

For reference, here is the previous workstream renewal budget:
https://docs.google.com/spreadsheets/d/1QoQKcd_gBHiCk9Qrg-7FDlSXC92mfg5D72Rc_Ui5iYs/edit?usp=sharing

And this is the current marketing proposal in ideation:

https://snapshot.org/#/ideation.shapeshiftdao.eth/proposal/0xb69e94dcad625e6e313c049de507901f8963cf5a3d67c32b7ae4435e5212fdce

Total requested over 6-months: $36,000 + $93,000 FOX

The amount of additional FOX requested will be locked on August 7, 2024 by using a 7-day daily-VWAP calculated by taking the daily mid-price (Low + High / 2), multiplied by that day’s volume averaged over 7 days using data from CoinMarketCap.
https://coinmarketcap.com/currencies/fox-token/historical-data/. The intended use of this FOX is discussed below.

Recurring costs

Labor

Any unused funds from any budget category will be kept in the workstream Colony and rolled over into the following proposal.

Fox Compensation

If the MKBD team meets specific KPIs surrounding community growth, marketing campaign execution, and partner activations, all full-time and part-time contributors (and part-time contractors) explicitly stated in the budget spreadsheet above who maintained or increased their level of engagement in the workstream for the duration of the budget cycle (6 months) will receive a 20% bonus in FOX that will be paid out evenly over the following 6 months starting February 1, 2025. Any member of the team who leaves or is terminated before January 31, 2025, will not be eligible for this incentive.

The price of FOX used for this calculation will be the reference price mentioned above.

MKBD team members may opt for any additional amount of their stable compensation as FOX.

KPIs for the team to qualify:

Drive $50,000 of partner sponsorship co-marketing or grant funding (to be sent to the DAO)

Last term: $128,000 obo

Reporting

The workstream will host bi-weekly office hours for the community and post slides and recordings to the forum biweekly. If the community has additional reporting requests, the workstream is happy to consider them and ensure visibility and transparency.

Drawbacks

USDC and FOX spend.

Benefits

This counter proposal ensures continuity of the existing MKBD team with retention incentives to ensure our team continues to perform and expand responsibilities while saves an expresive amount of USDC and FOX, extending the DAOs runaway. The MKBD effort markets, grows, and sells the ShapeShift product while retaining, strengthening, and enhancing the voice and brand image and driving value through the product. We exist to scale and proliferate the ShapeShift product while creating pockets of power users and community members.

Vote

• For - Formalizes the community is “for” the details outlined in this proposal
• For (with changes) - Formalizes the community is “for” the details outlined in the proposal with SPECIFIC changes outlined below
• Against - Formalizes the community is “against” the proposal