---
title: Courier Destination
---

[Courier](https://courier.com?utm_source=segmentio&utm_medium=docs&utm_campaign=partners) is the smartest way to design & deliver notifications. Design once with our rich visual editor and quickly deliver to any channel through one API request.

This destination is maintained by Courier. For any issues with the destination, [contact their support team](mailto:[e-mail]).

> The Courier Destination is currently in beta. To join their beta program, or if you have any feedback to help improve the Courier Destination and its documentation, [contact the Courier support team](mailto:[e-mail]).

## Getting Started

{% include content/connection-modes.md %}

1. From the Destinations catalog page in the Segment App, click **Add Destination**.
2. Search for “Courier” in the Destinations Catalog, and select the “Courier” destination.
3. Choose which Source should send data to the “Courier” destination.
4. Go to the [Courier Settings Page](https://courier.com/settings), find and copy the “Auth Token”.
5. Enter the “Auth Token” in the “Courier” destination settings field “API Key” in Segment.

## Identify

If you aren’t familiar with the Segment Spec, take a look at the [Identify method documentation](https://segment.com/docs/connections/spec/identify/) to learn about what it does. An example call would look like:

analytics.identify('userId123', {
  email: [e-mail]'
});

Segment sends Identify calls to Courier as an `identify` event.

### User Profiles
Identify calls made from Segment will automatically create profiles for users in Courier. `Traits` included in the Segment Identify call are automatically merged over time to a user's Courier Profile.

The following shows a few basic examples of properties you may be interested in tracking to leverage when sending notifications to users in one or more channels:

analytics.identify('userId123', {
  email: '[e-mail]',
  sms: '[phone]',
  tokens: {
    slackToken: '****************',
    microsoftTeamsToken: '****************',
    whatsAppToken: '****************'
  },
  ...
});

Check out the [Courier Profile](https://docs.courier.com/reference/profiles-api?utm_source=segmentio&utm_medium=docs&utm_campaign=partners) documentation for more information.

## Track

If you aren't familiar with the Segment Spec, take a look at the [Track method documentation](https://segment.com/docs/connections/spec/track/) to learn about what it does. An example call would look like:

analytics.track('Login Button Clicked')

Segment sends Track calls to Courier as a `track` event.

### Inbound Events and Properties
Segment Track events are inbound events that may trigger a notification when received by Courier. To begin, events will appear in [Courier's Data Logs](https://www.trycourier.app/data/messages?utm_source=segmentio&utm_medium=docs&utm_campaign=partners) after the Courier Destination is configured.

> All Inbound Events coming from Segment Track calls will be prefixed with `Segment-TrackEvent` to make it simple to discern from other inbound events.

Courier will extract data in the Segment Track `properties` object and conditionally trigger a request to the [Courier Send API](https://docs.courier.com/reference/send-api?utm_source=segmentio&utm_medium=docs&utm_campaign=partners) - only if that event is already [mapped](https://www.google.com/url?q=https://help.courier.com/en/articles/4202416-how-to-create-and-map-event-triggers-for-your-notifications&sa=D&ust=1601580114151000&usg=AFQjCNFl86AcJc2U8l45vfHFloXO2rDVUA).

* All `properties` passed in the Segment Track call will be passed to the `Send API` as elements in the `data` json objects. These data points can be used as variables in the Notification Template or input on conditional routing logic.
* The `userId` or `anonymousId` will be utilized to lookup and include the associated `User Profile` (noted about in the Identify section above) with the inbound event.

analytics.track('Login Button Clicked', {
  orderNumber: 12345678980,
  estimatedDelivery: '2020-06-10T18:41:29.093Z',
  ...
})

> Notifications will not be sent until you have published a Notification Template and mapped incoming Segment Track events to that published Notification Template. Prior to those steps, incoming events will simply be marked with a status of `Unmapped`.

### Mapping Inbound Events to Notification Templates
Once you are comfortable with the Notification Template(s) and are ready to send Notifications, you can map these inbound events to start sending. That can be accomplished directly on the [Event Log in the Courier](https://www.trycourier.app/data/messages?status=unmapped) or in the `Events` settings page.