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    --- slideOptions: transition: slide --- # CodingBar Malaysia/Indonesia ## 馬來西亞市場分析報告 ### 報告者:李智源 --- # 市場環境分析 ---- ## 簡介 - 英國殖民地 - 教育制度深受英國影響 - 法律規定**5年中學**+**6年小學**國民教育 --- # 首都 ---- # 吉隆坡 - 人口約180 萬 - 聯邦直轄區 - 人口最密集城市 - 華人佔比43.2%(77.76萬) ---- # 巴生谷 - 泛指巴生河流域一帶 - 馬里西亞人口最多的一區 - 國民收入和生產冠與全國 ---- ![](https://i.imgur.com/jE09YEf.png) --- # 人口分析/語言 ---- # 國語 馬來文 --- # GDP 國民所得 US10,401 --- # 市場平均補習費(RM/小時) - RM20-40(補習班) - RM50-100(家教) --- # 人口分布 ---- ![](https://i.imgur.com/P5iddae.png) ---- ![](https://i.imgur.com/x2rg6zr.png) ---- ![](https://i.imgur.com/M0IddA5.png) ---- ![](https://i.imgur.com/l7naI9t.png) ---- # 華文獨立中學 約8.5萬名學生 ---- ![](https://i.imgur.com/Nu42cD0.png) ---- # 預估全國中小學就學人數 489萬 --- # 教育制度 ---- # 小學 ![](https://i.imgur.com/CRE7uoz.png) ---- # 中學 ![](https://i.imgur.com/KwEQgxv.png) ---- # 大學先修班(1-2年) ![](https://i.imgur.com/DW3HpgJ.png) ---- # 大學/研究所 - 需先修讀大學先修班方可申請 --- # 上課天數/假期 ---- # 法定上課天數 190天 ---- # 假期 ![](https://i.imgur.com/zqM7KES.png) --- # 市場執行計畫 ---- ## 市場區域規劃 ---- |區域|主要州屬/聯邦直轄區| 發展程度| 華人集中城市| |-|-|-|-| |北馬 |檳城、霹靂 |高 |檳城喬治市、霹靂怡保| |中馬 |雪蘭莪、吉隆坡、布城| 高| 吉隆坡| |南馬 |森美蘭、馬六甲、柔佛| 高| 新山柔佛,馬六甲市| |東海岸| 吉蘭丹、登嘉樓 |低 |華人密集度低| |東馬| 沙巴、砂拉越 |低 |砂拉越古晉、沙巴亞庇| ---- # 市場行銷策略 - 學校 - 補習班 - 自辦營隊 ---- # 學校 - 獨立中學 - 政府學校 - 私立/國際學校 ---- # 獨立中學 - 中文為教學媒介 - 經濟上需要自力更生,不受政府補助 - 全馬共60+1所獨中(法律上不允許再增加) - 學生以海外深造為目標 ---- ## 推廣方式 - 董總 - 統籌督導全馬來西亞獨中的最高單位 - 負責規劃所有獨中的課程大綱和教材 - 主辦初中和高中的檢定考試 - 各區域獨中 - 每一所獨中的營運都是獨立運作 - 藉由各個獨中的管理層引進我們的課程 --- # 政府學校 - 馬來西亞教育部管轄 - 學費全免 - 教材和課綱遵循馬來西亞教育部之指示 - 分為國民與國民型(差別在教學媒介) ---- ## 推廣方式 - 教育局 - 馬來西亞政府學校的督導單位為該縣市的教育局 - 可將我們的課程納入各級學校的課外活動選項 - 家教協會 - 家長代表以及教師代表組成 - 對學校一些課外的課程有著一定的影響與決定權 ---- # 私立與國際學校 - 超過100所私立與國際學校 - 沒有統一課程/教材 - 國際學校大多以中小學合併的方式興辦 ---- ## 推廣方式 - 學校管理層 --- # 補習班 - 區域性知名補習班 - 地域優勢 - 全國連鎖補習班 - 學生人數優勢 --- # 自辦營隊 - 藉由馬來西亞學校4次的假期期間舉辦營隊 ---- ## 推廣方式 - 社交媒體 - 公司網頁 --- # 課程規劃 - Meowbit - Minecraft - Microbit - Python - MTA ---- # 馬來西亞課綱 ---- # 小學 Scratch, Arduino, Microbit ---- # 中學 Microsoft Visual Basic, JAVA, HTML, Javascript, Microsoft Access, MySQL, XAMPP, and Notepad,Python,Microsoft --- # 競爭者分析 ---- ## 補習班型態 ![](https://i.imgur.com/NjRljnA.png) <br> ---- # 營隊型態 ![](https://i.imgur.com/sHBwmXQ.png) --- # 目標執行計畫 ---- # 短期 - 吉隆坡建立據點 - 目標客群以巴生谷流域為起點 - 洽詢各地學校以及補習班作為試辦點 ---- # 中期 - 樹立品牌形象 - 舉辦各層級活動 - 培養學生對程式連貫性的學習興趣 ---- # 長期 - 與教育、董總以及私立/國際學校合作將程式課納入常規的選修課程 - 研擬出程式檢定的考核方式 - 使程式檢定成為參考指標 --- # 台灣CodingBar協助事項 ---- # 師資 馬來西亞方全權負責馬來西亞的師資聘用與訓練 ---- ## 需協助事項 - 提供馬來西亞的業務教學服務 - 為馬來西亞新進教師進行培訓 - 協助馬來西亞方培訓資深教師 - 提供新課程培訓 - 提供馬來西亞方定期的教師培訓 ---- # 教材 - 台灣CodingBar 全權授權使用其中(簡體)英文版本教材並提供教師手冊 - 若有必要,針對馬來西亞的環境提供相對應的教材 - 允許馬來西亞CodingBar編輯與修改教材 ---- # 平台 - 提供馬來西亞平台之維護與更新 - 指導馬來西亞技術人員平台之使用(例如建立學生帳號)與基本排錯措施 - 系統故障時,台灣方這裡能夠提供即時的處理及除錯 ---- # 客服 - 馬來西亞方負責成立客服中心 - 台灣在平台上提供每個習題的標準解答 --- # Q&A

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