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    ###### tags: `COSCUP2023` `program` # 議程SNS宣傳指引 基本流程:發布活動辦法於 blog => 行銷企劃 => 撰寫行銷文案 => 填寫工單 => 追蹤成效 ## 1. 如何企劃一個宣傳? 一個行銷企劃的時間線:活動開始前一週~活動結束 * 事前預告 * 活動開始 * 活動中期推廣 * 活動前 last call * 活動後成果曝光 宣傳時程規劃:宣傳需要很多前置工作,強烈建議從活動開始日期回推 * D day: 活動開始 * D - 7: 活動預告發出 * D - 14: 發布活動辦法、完成宣傳文案、填寫工單 (提前一週申請) * D - 28: 行銷企劃、撰寫文案(兩週工期) 以上可以看到基本需要抓一個月前就要開始準備,才能優雅完成。此外活動企劃者應提早完成活動辦法規劃,才有辦法進行後續工作。 ## 2. 如何寫文案? * 文案基本要求是從受眾角度思考,簡潔誠懇, * 達到基本要求以後再來考慮 eyeball catching 。 * 文案應只包含關鍵資訊,詳細資訊應引導到張貼於 blog 的活動辦法 * 文案應考慮 TA 調整內容及投放平台。國內?國外?熟客或陌生開發? ### 如何選擇投放平台? * IG - 建議內容簡潔配合製作 IG 圖文匡,同時投放限動貼文 * FB/plunk - 建議配合 IG 就好,不需要花力氣客制 * twitter - 海外向宣傳,預期受眾是不熟悉 COSCUP 的人 * [tweet撰寫指南](/ruRDWe_TRKWT2RNybA0B7w) * tg - TA 為會眾,應視為消息公布頻道,不需要重複貼文或是花俏的行銷術語。 TODO: 取得權限比照 blog 由議程組發布 * blog - 只用來公布活動辦法,不做行銷使用 ## 3. 申請COSCUP 官方頻道發出 (deprecated) * [申請教學](https://hackmd.io/Kkk419EaRvOOPvTiTI3Ptw?view) * 注意事項 * 工單必須發布日期七天前填單及提供文案。 * 若因特殊無法及時提供文案請經過 @Petertc 同意後申請急件。 ## 4. 成效追蹤 使用轉址服務統計點擊。2025 開始嘗試使用自建開源方案:[https://s.coscup.org/howto](https://s.coscup.org/howto) 先前商用方案:[lihi短網址及點擊追蹤教學](/mH_twWndQsq51Z0duBvpLw)

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