---
tags: rwanda, persona, money-profiles, mtn, equity bank
---

# PERSONA ff4e7

hash: ff4e752ef12ea3b29b08a67a52ef07e3079f9fc5d0baa93a4d4766b77f9440b0

Works full time. Receives salary on the bank account. Has a project on the side that doesn't generate any profits yet. Money is being stored in a bank account, mobile money and cash. Doesn't find cash safe and thinks Mobile Money is reliable. Uses Google Drive to back up data on the phone. Financial apps on the phone are protected with a password.

| Profile & Work | |
| ----------------------------- | ------------------ |
| Location | Rwanda |
| Job | Employed Full Time |
| Payment Frequency | Monthly |
| Hours Per Day | 8 |
| COVID19 impact on Work Hours | No |
| Side Hustle | Yes |
| Business Partners | / |
| Dependants | 2 |
| Technical Knowhow (1-10) | 6 |

## Store of Value & Payments

### Behaviours

- Receives salary on Equity Bank account, before COVID-19 for daily transactions money is usually being transfered to Mobile Money or withdrawn and held in cash, now it's mostly Mobile Money
> I do prefer paying cashless. It's weird even though there's charges, but if you have cash in hand you risk losing it and so I do really prefer cashless transfer.
- Doesn't have an ATM card, but has EazzyPay with Equity bank
- Planning on getting an ATM card even tho there are charges
- Has an account with another bank that is not being used
- Spendings are planned
- Borrowing money to friends or family through Mobile Money, those loans get paid back through Bank Account or Mobile Money
> - When someone borrows money and someone asks you for 20K you might have to put 21K because there are fees that need to be paid
- Takes loans from Mobile Money (MoCash)
- Mobile Money holds the biggest amount of money
- Never transfered money with Airtel or Tigo

BED.MONEY NOTES
<small> This participant has confirmed something we found interesting in other user personas and that is that they have never experienced to send money to someone who is using a different provider, like Airtel or Tigo.</small>

<small>Examples</small>
:::spoiler
[Participant 1](https://hackmd.io/04RB3mjmTZGrsUa2_ohCng)
[Participant 8](https://hackmd.io/EvD2QLufSAqa--nhqhOjeQ)
[Participant 11](https://hackmd.io/repBXgLySJqCVG0aLY0e_w)
:::

| Preferences | |
| --------------------------- | --------------------------------- |
| Store | Bank Account, Mobile Money, Cash |
| Primary Store of Value | Bank Account, Mobile Money |
| Spending Wallet | Mobile Money |
| High Value Transactions | Mobile Money |
| High Value | >50.000 |
| Digital Banking | No |
| Prefered Payment Method | Mobile Money |
| Fees | Doesn't like fees on Mobile Money |
| Money Management Strictness| 7 |
| Money Mindset | [Achievers] |

### Conveniences

- Likes the convenience of Mobile Money agents being everywhere
- Withdrawing money from Equity Bank with EazzyPay on the ATM

Transfering money from Equity Bank

graph LR
1(Equity Bank) --> 2(EazzyPay) --> 3(ATM) --> 4(Cash)
2 --> 5(Mobile Money)

- Also using EazzyPay to transfer money to accounts in different banks
- When borrowing money to friends and family or from them, money is expected to be paid back in 30 days

### Frustrations

- Irritated by Mobile Money fees
- Having cash in hand is not safe, there is a risk of losing it
- Connection problems when it comes to transfering money with the bank
- Having a lot of money on Mobile Money account increases desire for spending and withdrawing

### Money Management

- Spendings are planed
- Preferes to save money in a bank account to avoid overspending
- After receiving a salary, spendings are calculated and only needed amount is being transfered to MTN Mobile Money
> First, after being paid my salary, I do schedule for the expenses I have to make. So I estimate the amount of money I need for the coming month. Then I transfer the whole amount to the mobile money.
- Money that is not meant for spending is kept in a bank account
- Uses EazzyPay to keep track of expenses on Equity Bank Account
- Uses Excel Sheets to keep track of income & spent money in all accounts

## Privacy, Security & Backups

| Tech Specs | |
| --------------------------- | -------------- |
| Phone Model | Techno Spark 3 |
| Phone OS | Android |
| SD Card | No |
| Previously Lost Phone | Yes |
| Desktop/Laptop | Unknown |
| Email Addresses | >1 |
| Cloud Provider | Google Drive |
| Cloud Storage Capacity (GB) | 15 GB |
| Storage Cost | Free |
| Out of Space Warnings | No |

### Behaviours

- When an app asks for a sign up, usually uses email address
- Doesn't think that singing up with a phone number is more personal
> IF AN APP ASKS YOU FOR A PHONE NUMBER DO YOU HESITATE?
> - No, cause the phone number it's not something more personal. Mm, I mean I prefer email.
- Plans on getting an SD card
- Would provide phone PIN to family and friends
- Wouldn't give the PIN to the person fixing the phone, but would put it in for them

### Conveniences

- Email is more convenient for singing up for an account
- When a phone runs out of space usually would delete photos and Whatsapp videos

### Frustrations

- Worried that a person fixing the phone might misuse the PIN
- Lost photos, contacts, videos and documents, because of lack of knowledge about backups

> - I lost a phone two years back and at that time, I didn't know that you can, you can save your contacts, photos, videos. But now I save my contacts on Google account. So if I lost a phone, I can find it on my email.

[Achievers]: https://mindsets.fjordnet.com/the-four-money-mindsets/achievers