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    # Links [zoom](https://us04web.zoom.us/j/4376955321?pwd=VGVpTlVzcXJ3ME40MzlzaFBTbW9zdz09) # Meeting Notes --- 06/17/2020 09:00pm PST [recording]() Agenda: 1. PalPark Vision 1. The community to which you belong 2. 精神上的附近 2. 产品语言 1. 中文 2. 不排除采访歪果仁 AI: - [x] [all] PalPark Vision - [x] [yixin] update PPT - [ ] meeet next tuesday --- 06/09/2020 09:00pm PST [recording](https://drive.google.com/file/d/1ALTQEHMWn7c11Vxnkr4k-puuUFxkYAXw/view?usp=sharing) AI: - [ ] 调研已有社群是否run在slack上 - [ ] [jiaqi, gejun] 问题,市场 - [ ] [fangyuanl, yixin] 解决方案,策略 - [ ] [ALL] 产品英文名 - [ ] [ALL] 团队补充自己信息 - [ ] [ALL] 融资 --- 06/08/2020 09:00pm PST Agenda: 1. 商业计划书 1. 问题 1. 举具体生动的例子 3. 解决方案 4. 市场 2. 定位人群 1. 国内 1. 996,太忙碌 2. 北美 1. 技术氛围好 2. 职场成熟,重视networking Action Items: 1. [all] 北美竞品 --- 06/07/2020 09:00pm PST [recording]( https://drive.google.com/file/d/123MkBW1C9f0_oGLm1x4Hnw212X7EDseO/view?usp=sharing) 1. [yixin] 1. 线上活动为主,内容沉淀 2. 让host和参与的人,参与的人networking 2. [jiaqi] 1. 脉脉 1. 圈子 1. 人数过多 2. 在行 1. 一次性,缺乏长期 3. 知识分享,咨询 3. [all]: Rally on https://docs.google.com/document/d/1ZHglULjBr-P0KwVS9B55xRJFtSW2Rse1iIl6l7iUG4Q/edit ---- 06/06/2020 09:00pm PST 1. [jiaqi][gejun] 1. 喜欢问熟人 2. 陌生人:没有信任,如果有好的信任机制,评分好,也有兴趣 3. ***信任*** 4. ***熟人信息质量高*** 5. networking需求 2. [yixin] 1. 用户群体 2. 25-35 3. 收入高 4. 受教育程度高 5. 有时间 6. 对生活发展有要求 2. 选择方式: 1. 朋友圈公众号发过文章 2. 有当host经历 3. 内容 1. 专业 5. 职业选择 6. 大、小公司经历 7. 不同城市经历 4. 分享方式 1. 有人偏向文字 1. 逻辑强 3. 清楚 4. 对听众没有期待 5. 出于表达的欲望 6. 发在不同的平台: 知乎 7. 对平台的体验有不同判断,看中平台的反馈, eg:公众号打赏(体验号,感动),知乎私信(基本没有交流,更喜欢微信) 2. 更偏好视频,face to face 1. 更高效 3. 线下 4. 都是通过community 5. 不担心audience 6. 被职业,学校群体组织,leverage已有组织 7. 更信赖 4. 1:1分享 1. 在意让别人少走弯路 2. 重视于自己的成长 5. 分享目的 1. 不要金钱 2. 利他,让他人少走弯路 3. networking: 线下组织等等看重networking 4. 不希望听众杂:不希望各种人来,希望志同道合者,expect long term relationship 5. 个别希望有偿,报酬,收费微信群(交钱入群),知识星球; 6. 线下分享的人的经历 1. 喜欢问答:async模式 8. 不喜欢超时 9. 加个wechat,稍后再回答 [yixin] takeaways 1. 和组织有联系,依靠已有的community, exclusive circle, 有trust 2. networking很重要,内容没有关系重要。Linedin上reach out的mentor,得到了答案,没有follow-up,意义不大 3. 生活方面 1. 自己查 5. 问熟人,微信群 6. 没有付费 [gejun] 1. 选择性付费,不同level服务 2. 高质量信息分享 1. 增加黏性 [yixin] 1. 专业性强,服务贵:律师,医生,平台的意义比较大,频率低; 2. 专业性不太强: 养宠物,收费比较难:yelp等 1. 很难有transparency,服务的质量?评论不可信?每个人关注点不一样,比较主观 3. #1和#2不太容易兼容 1. 定位是什么? 1. 1:1 1. 在行 1. [jiaqi] 1. 评分 2. 价格不低 2. [yixin] 1. 专家多 2. 最火的时候挺好的,后来用户留存不多 3. 可持续的model 4. advisor? 2. [gejun] 1. 在行:太高端 2. 生活:文字,免费 3. 平台替代熟人 1. 微信群搜索不方便 2. 加不到所有的群 3. [yixin] 1. 生活服务平台很难做 1. 难赚钱 3. 难量化 4. trust? 1. 视频 2. 职业发展分享的community, platform 1. 4. 多对一咨询可行性 1. 隐私 2. share的可能性 1. 问了问题以后vote 3. 双赢 1. scale? 2. 人群? 4. 服务版的拼多多 5. 弱联系,帮助networking, communication 1. 已有community, tools 2. 创建community平台,机制:让host,参与进来的人很容易地互相networking,并且持续地使用平台 3. 基于topic/职业/company的community 4. 门票, VIP User, 给host打赏 5. discovery 6. [cjq] 根据兴趣爱好,平台initiate线下活动 7. challenge: 1. 加强归属感? 1. 平台发起线下活动,强运营 2. 只做tool,不需要关心community归属感,因为leverage了已有的community 8. 形式 1. social community/社交 9. [gejun] 1. 什么样的community是允许的? 10. 开始manually enforce质量,职场 06/01/2020 09:00pm PST 1. [cjq] 虎扑步行街:“终于轮到我了”: https://bbs.hupu.com/4502 1. 优势:跨度大,虎扑用户性别集中,职业单一 2. 80%都是猎奇,20%获取知识 2. [cjq] 下沉市场:偏向图文视频,语音转文字 3. [kyx] 方向不明确 1. 先确定用户群体 2. 区分两个概念:用户群体(侧重的topic, consume topic方式不一样),topics(灵活,不是很有区分度) 3. MVP 1. 不同的用户群体影响了feature 2. 成功的产品很多的东西是相似的,但是target的用户image不同:性别,年龄,受教育程度,用产品的场景,获取信息的方式 3. ***知道我们要target什么用户人群*** -> 1. 确定目标人群 1. 消遣,猎奇 1. 时间多 2. 周围人群类似 3. 去的地方少 2. 追求个人提升,上进心,事业心 1. 经验分享 2. 听众的社交 3. ToB: 公司,organization: NGO, 校友会,老乡会, 企业家圈子,open source community, all kind of events; 1. leadership向员工Q&A 2. 介绍自己的工作 3. Tech Lead/Architect回答疑问 4. Universities: office hours 5. 企业家分享经验 6. feedback 7. online event/conference 8. hiring event 9. 政府平台 4. 生活中的疑问:装修,宠物,留学,理财etc 2. 用户和host是否是不同的人群 pros/cons 1. 消遣, 猎奇 1. pros 1. 人数数量大 2. 时间多 2. cons 1. 很难理解他们的需求:脱离群众? 3. AMA内容质量低,比较杂乱 4. regulate成本比较高 3. questions 1. AMA是否是合适的形式? 2. 追求个人提升,上进心,事业心 1. pros 1. 内容质量高 2. 用户消费的意愿高 3. cons 1. 内容生产比较困难 2. 使用场景少,频率低 3. 产品bootstrap有难度 5. questions 3. ToB 1. pros 1. 盈利模式明确:有付费能力 2. 使用场景明确 3. 风口 3. cons 1. product quality/security/compliance/support/sales/business development要求高 3. 国内需求不明确,企业文化差异大,可能没有需求 4. 企业需求不同 5. 进入门槛高 5. questions 4. 微咨询:生活中的疑问:装修,宠物,留学,理财,基础教育,法律,健身,理财etc 1. pros 1. 受众面很广 2. 盈利模式明确:付费意愿高 3. 使用场景多 3. cons 1. 工具化,使用频率相对低 5. questions [ggj+kyx+lfy+cjq] 4+2, 3, 1 AMA 1. pros 1. interactive 3. cons 微咨询 1. 公众号分享AMA的link 2. 产品形式:mobile app, web etc; AI: 1. 商业计划书:看下模板,想法加入google doc, 时机成熟后再次讨论; 1. 竞品调研 3. 访谈:有专业技能的人 4. 视频 5. 最晚Friday ---- 05/28/2020 09:00pm PST 1. 太工具化 2. 跟直播网站没有差异 1. 怎么差异化? 2. 盈利模式:打赏,广告(不赚钱?) 3. 直播90%收入来自于打赏,分红? 3. 北美华人 1. 流量小? MVP 1. 微信小程序 1. 视频 2. 问题list + upvote 3. registration: https://mp.weixin.qq.com/cgi-bin/wx ---- 05/15/2020 08:30pm PST ### Agenda 1. 要解决什么问题 1. 经验分享 1. 个人经历 1. career development: 职场人际关系,职业规划 3. investment 4. 买房 5. 生孩子 6. 留学 7. 看病 8. 装修 4. ~~购物体验:化妆品~~ 5. 生活方式: 好奇,探索,跨行业,国家,地域 2. 人+经验 1. 强互动 2. 文字+视频(历史视频) 3. 可搜索性: 问题自动化整合 4. 需求是否真实存在 1. 是否需要集中式的平台? 3. MVP scope? 5. 如果存在,潜在的用户群体有多大 1. 美国 1. 直播形式少 2. 中国 1. 哪部分人? 2. 各行各业 3. **在美华人** 7. 用户体验 1. 低效:watch过去的历史视频 1. transcript 2. 追加留言 2. 推荐 3. 低效:视频问问题需要排队,别人的问题不感兴趣 4. 提前搜集问题 5. 需求不同:notes?视频 6. 是否所有的人都愿意无偿分享经验? 6. 优胜劣汰 2. 潜在用户群体的组成 1. 已有解决方案 1. 小红书 1. 探索:所见 2. 互动模式 1. post comment 2. direct message 2. 直播 1. youtube live 3. 知乎 1. 可以搜索问题,文字; 4. 已有解决方案痛点 1. 小红书 1. 无法保证互动性 2. 直播 1. 无法搜索历史 3. 论坛 1. 一亩三分地:missed questions, Q/A out of order 6. 如何做差异化 1. 文字+视频 8. 可搜索 9. 问题-driven 10. 音频 3. MVP 1. 调研早期用户 2. 问题单子+访谈 4. 商业模式? 5. 广告 6. 打赏 ### AI - [ ] [all] 问题单子 05/17/2020 - [ ] [all] 问题访谈 05/24/2020

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