# Question: How do I start building a career in freelancing and increase my charge rate?

Answer: Build a Personal Brand to Command Higher Prices

As a creative professional, there’s a psychological barrier that limits how much you can charge for your services. Clients often expect to pay more for “branded” work. By positioning your service as a brand, you elevate its perceived value and can confidently raise your prices.

Compare the industry averages: freelancers charging $30-60 per hour versus agencies charging $120-250 per hour for similar work. Don’t leave money on the table – market your services as a brand and unlock your earning potential.

I wrote about [why marketing your services as a brand is a game-changer for freelancers](https://rntble.com/why-you-need-to-market-yourself-as-a-brand/).