Expectations for the "Otani Economic Effect" are high as the popularity of Shohei Ohtani (30, LA Dodgers), a Japanese-born American professional baseball player called the "Man of 1 trillion won," has led to a surge in game tickets, uniform sales, and an influx of tourists.

On the 23rd, Bloomberg News and the New York Times paid attention to the economic effect Ohtani is causing, leaving open the possibility that Ohtani, the man of the Los Angeles Dodgers worth 700 million dollars, will become the most powerful player in the world since Babe Ruth, the legend of the Major League Baseball. Ohtani, who became the biggest star in the Major League, left the Los Angeles Angels for the Los Angeles Dodgers in December last year after receiving the largest down payment in the sports history of 700 million dollars for 10 years.

When a star player signs a contract, the first thing that fans are interested in is the player's uniform or shirt that the club sells. The online sales of LA Dodgers shirts with Ohtani's name on them is double that of the U.S. soccer team Inter Miami uniforms of Lionel Messi. The same thing happened when Messi first signed the contract, but Ohtani became the better player than Messi.

The average price of resell tickets for baseball games at the Los Angeles Dodgers' home stadium has already risen more than 10% from $180 to $200 and ticket sales themselves have tripled compared to the previous one, including overseas sales. In particular, the average sale price of resell tickets was $567 for the opening game between the Los Angeles Dodgers and St. Louis, which will be held at its home stadium on the 28th. This is 38% higher than the showdown between the Texas Rangers and the Chicago Cubs, which are in high demand for the opening game.

The Los Angeles Dodgers expects Ohtani to generate tens of millions of dollars in additional revenue every year. Sales are already so high that it cannot keep up with the demand for Ohtani shirts, and sales of tickets in the season are expected to reach 4 million for the first time in history.

MLB has also formed a multi-year partnership with JTB, Japan's largest travel agency, due to the rapid increase in demand to come to LA to watch the Ohtani game in Japan. Following the launch of a travel package for the opening game between the Los Angeles Dodgers and the San Diego Padres in Seoul, JTB plans to launch a travel package for regular season games in the U.S. It is highly likely to include airline tickets, hotel stays, transportation from hotels to stadiums, pregame tours and souvenirs.

"Even those who have not previously considered going abroad to watch baseball games are interested in going to the actual stadium," said Kaori Mori, JTB communications manager. "There is an e-mail newsletter that regularly guides travel products for sports games, and the number of newsletter subscribers has increased by 110% in the last two weeks in partnership with MLB."

The local economy will also revive as more and more fans who are enthusiastic about Ohtani visit LA in person. Last year, as Taylor Swift, a leading American pop singer, went to concerts across the United States, hotel prices soared everywhere, and the word "Swift Nomics" emerged when the local economy showed its revival.

The U.S. baseball community expects Ohtani's interest in the Major League Baseball (MLB) to continue. It is said that the ratings for the World Series TV in the U.S. have dropped by 80 percent compared to the previous record. MLB was called one of the top three sports along with the NFL and NBA, but it has been losing popularity in the U.S. as well.

"This moment is an inflection point in baseball. Baseball has always been a domestic sport," said Dave Carval, president of the Oakland Athletics, a major league baseball team. "Now it offers an opportunity beyond domestic sports." "There are few individual players who can significantly change the situation in terms of ticket sales and sponsorship," Los Angeles Dodgers President Stan Kasten said. "Otani is one of the rarest players." LA Dodgers manager David Roberts said, referring to both Ohtani and other team players, "This is the best opportunity for baseball to regain market share in other sports," stressing, "Our goal is to become the world's most famous sport."

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