# Persona Exercise for I&I Hub

:::info
Hub aspirations

A place...
- **to learn about DTs**
- relates to [Hub objective 3](https://github.com/alan-turing-institute/tric-dt-hub-team/blob/main/planning/objectives-team.md#objective-3-community-of-practice)
- Knowledge Commons [name=Sophie]: we need a platform but we also need a content plan
- [name=Sophie ]Should we monitor events & conferences and share this info?
- **where DT developers / users learn about best practices**
- relates to [Hub objective 2](https://github.com/alan-turing-institute/tric-dt-hub-team/blob/main/planning/objectives-team.md#objective-2-incorporating-best-practice-for-reproducible-ethical-and-collaborative-data-science)
- Bringing people into broader TPS community (==how exactly?==)
- **where we can focus on general / cross-cutting work**
- **Facilitating & Enabling co-creation / collaboration**
- relates to Hub Objectives 2 & 3
- TEA assurance case work with TRIC-DT affiliated projects
- General case study work guided by FAIR [name=Sophie] takeaway from WOW discussion: we need to map out first steps, what needs to be done before we can engage community
- **Connecting DT developers with DT users to increase impact of research projects**
- working in collab with DT Hub to get industry users into the loop. Need to map out what this looks like

<img src="https://hackmd.io/_uploads/HkmbXLuyT.jpg" width="300">
:::

# User personas

## Who do we need in the community?

- Different levels of expertise with DT:
- applying (industry or government)
- building (industry or researchers)
- contributing (DS & ML researchers)
- using (decision-makers, practitioners)
- regulating (?)
- no knowledge but curiosity

## Personas

### Researchers

| <img src="https://hackmd.io/_uploads/SyTM5_dka.png" width="100"> | Sara (TRIC-DT PDRA) |
|:---:|:---|
|*DT experience* | Background in a sub-domain relevant to DT technology. Contributing to DT projects|

| <img src="https://hackmd.io/_uploads/BkZJidOkp.png" width="100"> | Yifan (TRIC-DT Turing-external researcher)|
|:---:|:---|
|*Story*|Yifan is a researcher with one of the TRIC-DT co-directors. They have worked on a predictive neural net algorithm. Through their academic connections their algorithm is being used in a larger project but they rely on their collaborators to make this happen. They are interested in better understanding the needs of a digital twin.|
*DT experience*|Some understanding of a specific DT project that their reserach is alerady feeding into. No knowledge of wider ecosystem.
*Discovery*|TRIC-DT Hub mentioned in group meeting. One of the Hub team members reaches out via email.
*First Contact*|TRIC-DT Hub RAM/RCM approach them to have a chat about their research. Or they go to the Hub website to find out what we offer.
*Participation*|They join a seminar talk and get excited about the potential of DT. They go to the Hub website and find resources that illustrate the benefits of connecting research output to larger DT projects - they experience FOMO
*Sustained Participation|They cannot find a case study that reflects their own domain/contribution to DT but they find detailed guidelines on how to contribute and engage with the CoP, so they decide to join the case stuy working group and develop a case study with the support of RAMs
*Networked Participation*:|Their case study is read by an industry player who reaches out to learn more about how they can improve their DT.
*Leadership*|They decide to showcase their case study by presenting in DTHub community calls / TRIC-DT seminar series.

| <img src="https://hackmd.io/_uploads/r1dqiOuk6.png" width="100"> | Samantha (TRIC-DT Turing-external researcher)|
|:---:|:---|
*Story*|Samantha is a researcher with one of the TRIC-DT co-directors, working on advancing a solution of a previous lab member. Just started working on this project and has a looming deadline to present at a conference in the next 3 months.
*DT experience*|Very low, the work can feed into DT, but research funding does not include any work on DT-specific infrastructure.
*Discovery*|TRIC-DT Hub mentioned in group meeting. One of the Hub team members reaches out via email.
*First Contact*|Checks out the TRIC-DT Hub website to understand what they are offering.
*Participation*|Signs up for calendar invites to the seminar series. but misses the first session because of too much work to be done until the conference.
*challenges* | Balancing workload with participation in the hub, understanding the relevance and application of her work in DT-specific infrastructure.

| <img src="https://hackmd.io/_uploads/ryuCoudya.png" width="100"> | Oliver (external researcher)|
|:---:|:---|

### Partners
#### Technology Think tanks
| <img src="https://hackmd.io/example.png" width="100"> | Digital Twin Consortium (Think tanks)|
|:---:|:---|
*Story* |
*DT experience*|what level of experience in relation to DT do they have?
*Discovery*|How they first hear about the project or group.
*First Contact*|How they first engage with the project or group, their initial interaction.
*Participation*|How they first participate or contribute.
*Sustained Participation*|How their contribution or involvement can continue.
*Networked Participation*|How they may network within the community.
*Leadership*|How they may take on some additional responsibility on the project, or begin to lead.

| <img src="https://hackmd.io/example.png" width="100"> | DT Hub (Think tanks)|
|:---:|:---|
*Story*|The Digital Twin Hub is a network focused on advancing the understanding, development, and implementation of digital twins. While they have similar goals to TRIC-DT Hub their focus weighs stronger on industry, they are seen as collaborators, working together to achieve shared objectives in the digital twin ecosystem.
*DT experience*|High, with extensive knowledge and experience in various aspects of digital twins. Actively involved in DT projects.
*Discovery*|Already in touch with them through Ryan Goodman & Justin Anderson

### Practitioners
| <img src="https://hackmd.io/example.png" width="100"> | XXX (Executive / Industry Asset Owner)|
|:---:|:---|
*Story*| XXX is a senior manager at a leading tech company. The company has a wealth of data and is looking to leverage international talent and state-of-the-art research to innovate and stay competitive. They are interested in gaining access to the network of Turing researchers and collaboration opportunities.
*DT experience*|Moderate understanding of DT projects, primarily through in-house initiatives.
*Discovery*|Learns about the TRIC-DT Hub through an ==industry conference== or a ==hub-lead gemini call== and is intrigued by the potential collaborations and learnings.
*First Contact*|Visits the TRIC-DT Hub website and reaches out to the hub team to explore collaboration opportunities. Receives a prompt response, with an invitation to join upcoming workshop on =="Bridging the Divide: A Workshop on Interoperability and Data Harmonization for Industrial Innovation”==, and is invited to meet some researchers who might be interested in collaborating.
*Participation*|Attends the workshop to understand the breadth of research and expertise available in the hub.
*Sustained Participation*|Engages in collaborative projects with hub researchers, contributing data and in-house research insights. Makes use of collaboration tools and RAM support in project management.
*Networked Participation*|Provides reflections from industry perspective on project progress in seminar series to full network of researchers. Sets example for future collabrations.

### Regulators & Policy

| <img src="https://hackmd.io/example.png" width="100"> | International Standards Organization (Standards Body)|
|:---:|:---|
*Story*| The ISO has published several standards related to digital twins ([ISO 23247](https://www.iso.org/standard/75066.html, also ISO 14033, ISO 15704, ISO 18101-1, ISO 30146 mention DT tech). They seeks to understand the practical applications and implications of digital twins to develop comprehensive and relevant standards.
*DT experience*|High-level understanding of digital twins from a standardization perspective, with insights into various sectors.
*Discovery*| We reach out to them?
*First Contact*|
*Participation*|They provide sessions around Digital twins with a discussion session on how they can influence modelling research even prior to DT implementation?
*Sustained Participation*|
*Networked Participation*|
*Leadership*|

#### Auditors

#### Policy-Makers

## Persona template

| <img src="https://hackmd.io/example.png" width="100"> | Name (Role)|
|:---:|:---|
*DT experience*|what level of experience in relation to DT do they have?
*Discovery*|How they first hear about the project or group.
*First Contact*|How they first engage with the project or group, their initial interaction.
*Participation*|How they first participate or contribute.
*Sustained Participation*|How their contribution or involvement can continue.
*Networked Participation*|How they may network within the community.
*Leadership*|How they may take on some additional responsibility on the project, or begin to lead.

##