# Personal Branding - An Attainable Way of Job Seeking

Personal Branding is definitely a buzz to ordinary job seekers and quite familiar to entrepreneurs. This is synonymous to self-packaging, in which people and their skills or abilities constitute as brands. Any business cannot survive if not because of branding. This also holds true in applying a job; people need to have their own personal brands in order to sell in job hunting industry.

We often get trapped in the web of confusion, forcing our brain to think of ways on how to get a better job. Sometimes, we even take risky measures just to get the job we actually don't like for the sake of having financial resources-that if not interminable, at least enough to sustain our daily needs.

Self-help books are crowding the shelf of bookstores, containing about advices in getting a job but none seems of help. There are step-by-step tips flowing [smm reseller panel](https://runlikes.com/) through print and online media, television and radio. In reality, we sometimes could not fulfill all those seemingly simple steps that we often get lost where to start. The advent of Tom Peters' article about personal branding is a big help. In his article, the steps and tips of getting a job are condensed in a nutshell. There is one, attainable way of getting a job, and that is understanding and applying the concept of personal branding. The concept sounds like a marketing jargon and it really is. The person is converted into a commodity and at the same time, a marketer and CEO of his own company that Tom coined as Me, Inc.

We define marketing as an ongoing process of planning and executing of the marketing mix of products, services or ideas to create exchange between individuals and organizations (Wikipedia). The very moment that we write our resume, or even at the instant of drafting it in mind, is already a process of marketing; and we have converted ourselves into a marketer. We become a marketer because the act of drafting our resume, writing and printing it on bond paper are already acts of marketing.

The term "marketing" inevitably elicits negative reactions from neophytes in the job industry because "selling" one's self is unthinkable; the human being is downgraded into a commodity. Well, this is not really about downgrading, but conversion. There is no issue of human value depreciation in the process. This is not about the literal selling of humans, as in human trafficking and prostitution. That is unarguably unthinkable. The rampant misusing of the word "marketing" in the media can be partly blamed for giving it a bad connotation. This article will clean that out. Marketing in this article explains the beneficial and nothing but the ethical process. This article uses "marketing" in view of its definitive and functional similarities to job application processes only.

Come to think of it, making the "self" as a commodity to be sold is just the right metaphor. The "self" is the product and the recruiter or employer is its buyer. Selling [instagram panel](https://smmproviders.splashthat.com) literal goods is getting revenues after they are sold to the buyers, right? This is also the same when applying for a job; we get revenues in the form of salary after we are hired. The only difference between marketing and job application is the term used; résumé for ad, the recruiter or employer for buyer, the self for product or commodity, salary for income, and so on.