# [TCTS] SEO Test Exam

### Question 1

What does "SEO" stand for?

- [ ] Software Engineering Operation
- [ ] Search Engine Observability
- [x] Search Engine Optimization
- [ ] Search Engine Operation

### Question 2

What are some of the topics covered in SEO?

- [x] Keyword research
- [x] Link building
- [ ] Graphic design
- [x] Sitemap

### Question 3

What does Google do hundreds of times annually?

- [ ] Create new products
- [x] Create changes to their algorithm
- [ ] Update their privacy policy
- [ ] Change their logo

### Question 4

What does the concept "EAT" stand for in SEO?

- [x] Expertise, Authoritativeness, Trustworthiness
- [ ] Expertise, Accuracy, Trustworthiness
- [ ] Expertise, Accuracy, Time
- [ ] Expertise, Authoritativeness, Time

### Question 5

What is the process of identifying keywords called?

- [ ] Keyword placement
- [ ] Keyword structuring
- [x] Keyword research
- [ ] Keyword analysis

### Question 6

What are some of the questions you need to ask yourself when doing keyword research?

- [x] What are your SEO Goals?
- [x] Which keywords do you already rank for?
- [ ] How do you make your website faster?
- [x] How do your competitors rank?

### Question 7

What is the primary difference between long tail and short tail keywords?

- [ ] Long tail keywords are shorter and more competitive, while short tail keywords are longer and easier to rank for
- [ ] Long tail keywords are longer and more competitive, while short tail keywords are shorter and more specific
- [x] Long tail keywords are longer and more specific, while short tail keywords are shorter and more competitive
- [ ] Long tail keywords are shorter and more specific, while short tail keywords are longer and easier to rank for

### Question 8

Why are long tail keywords usually easier to rank for?

- [ ] Because they are more general and more competitive
- [ ] Because they are more general and have less competition
- [ ] Because they are longer and more competitive
- [x] Because the longer the keyword, the fewer pages will compete against you in Google

### Question 9

What is the main advantage of targeting short tail keywords?

- [ ] They have less competition
- [x] They are shorter and more general, making them easier to remember and type
- [ ] They are shorter and easier to rank for
- [ ] They tend to attract better potential buyers

### Question 10

Where does the Google Keyword Planner live?

- [ ] Google Search Console
- [ ] Google Analytics
- [x] Google Ads
- [ ] Google Drive

### Question 11

What can you do with the Google Keyword Planner?

- [x] Discover new keywords
- [x] See keyword search volumes
- [ ] Build link with keywords
- [x] Find keywords for your SEO strategy

### Question 12

What is the keyword search volume?

- [ ] The average number of keywords that your website ranks for
- [x] The average number of times a keyword is searched for
- [ ] The length of the keyword
- [ ] The maximum number of keywords that your website ranks for

### Question 13

In which use cases do you need to understand the keyword search volume?

- [x] Doing keyword research to drive search engine (organic) traffic
- [ ] Counting how many keywords that your website ranks for
- [x] Creating your content strategy
- [ ] Analyzing your website performance

### Question 14

What are some of the ways to find the related questions for your keyword when doing keyword research?

- [x] Google Suggest (autocomplete)
- [x] Google People Also Ask
- [ ] Google Analytics
- [x] Google Related Searches

### Question 15

What is the primary goal of keyword mapping?

- [ ] To create as much content as possible
- [ ] To assign keywords to their irrelevant pages
- [x] To align each keyword with the most suitable page
- [ ] To create as much keywords as possible

### Question 16

What is the definition of keyword density?

- [x] The percentage of times a keyword appears in content
- [ ] The number of keywords in a blog post
- [ ] The length of a keyword
- [ ] The frequency of keyword usage

### Question 17

What is the primary purpose of keyword density?

- [ ] To increase the word count of a blog post
- [x] To help Google understand the content's relevance to a specific keyword
- [ ] To decrease the frequency of keywords
- [ ] To improve the visual appeal of the content

### Question 18

What is the purpose of using abbreviations and acronyms for keywords?

- [ ] To confuse search engines
- [ ] To limit the number of keywords used
- [x] To cover different variations of the same keyword
- [ ] To make the content difficult to understand

### Question 19

An advertiser runs a campaign with an audience of 20.000 people. Out of that group, 800 people clicked on the ad to make a purchase. What is the conversion rate of this case?

- [ ] 8%
- [x] 4%
- [ ] 25%
- [ ] 20%

### Question 20

Which tool can be used to track the conversion rate?

- [ ] Google Keyword Planner
- [x] Google Analytics
- [ ] Google Lighthouse
- [ ] Google Optimize

### Question 21

What are some of metrics to measure the success of your keyword research efforts?

- [x] Search volume
- [x] CTR (Click-Through Rate)
- [ ] Website speed
- [x] Keyword ranking

### Question 22

What does the Google Search Console help website owners to check?

- [ ] Social media engagement
- [x] Site load speed and page experience issues
- [ ] Email marketing performance
- [ ] Offline advertising effectiveness

### Question 23

What is the "nofollow" tag in Google?

- [ ] A safety mechanism against stalkers
- [ ] A directive that tells Google to index the link
- [x] A directive that tells Google to ignore the link
- [ ] A mechanism to index content of the page

### Question 24

If someone links to your website from their website, what should you do?

- [ ] Say thank you and move on
- [ ] Say thank you and stay in touch because there may be more business opportunities later if you foster business relationships
- [x] You must check whether the link is a good or a bad backlink. If it's a good one, say thank you and ask them to keep the link as a "dofollow" link. If it's a bad one, ask them to remove the link or mark it as a "nofollow" link
- [ ] Link to their website

### Question 25

Which of the following are correct about the "noindex" tag?

- [ ] A directive to prevent search engine from crawling the link
- [x] A directive to prevent search engine from indexing certain web page
- [ ] A directive that tells Google to index the content
- [x] Ensure that only beneficial content is visible in search results

### Question 26

What is the best way to solve the duplicate content issue?

- [ ] Use noindex tag
- [ ] Use nofollow tag
- [x] Use canonical tag
- [ ] Use anchor text

### Question 27

Which one is used to show the detailed structure of your sites, such as the different sections and the links between them, in a visual manner?

- [x] Sitemap
- [ ] Keyword
- [ ] Description
- [ ] Tag

### Question 28

Which of the following are the types of meta tags?

- [ ] Title
- [ ] Meta keywords
- [ ] Meta description
- [x] All of the above

### Question 29

What is the primary use of GIFs?

- [ ] To play videos
- [ ] To create long videos
- [x] To create short, repeating videos
- [ ] To create images

### Question 30

What is the primary focus of Google's algorithm?

- [x] Showing what is relevant for the query
- [ ] Displaying paid advertisements
- [ ] Promoting low-quality content
- [ ] Manipulating search results

### Question 31

What are the benefits of making your website load faster?

- [x] Increased traffic
- [x] Higher Google ranking
- [x] More engaged visitors
- [ ] Decreased website navigation

### Question 32

Which tool can be used to run a performance report for a website?

- [ ] Google Analytics
- [ ] Google Ads
- [x] Google Lighthouse
- [ ] Google Search Console

### Question 33

What is the recommended option to choose when generating a report using the Lighthouse tool?

- [ ] Desktop
- [x] Mobile
- [ ] Tablet
- [ ] Smartwatch

### Question 34

What can be used through the developer tools in Google Chrome?

- [ ] To create websites
- [ ] To analyze website content
- [x] To access the Lighthouse tool
- [ ] To design website graphics

### Question 35

Which of the following is NOT a metric used to measure website speed?

- [ ] Performance
- [ ] First paint of the graphics
- [x] Number of website visitors
- [ ] Time for the page to get interactive

### Question 36
What is the recommendation for image on the website?
- [x] Compress images without losing quality
- [ ] Avoid using images on the page
- [ ] Use low-quality images to reduce page load time
- [ ] Eliminate images altogether

### Question 37

What is the recommended method for improving website speed?

- [ ] Adding more JavaScript
- [x] Removing unused JavaScript
- [ ] Increasing website content
- [ ] Disabling text compression

### Question 38

What is the impact of having high resolution images on your website?

- [ ] They load quickly
- [x] They take a long time to load
- [ ] They have no impact on load speed
- [ ] They improve the load speed

### Question 39

What does "CLS" stand for in the context of website speed?

- [ ] Cumulative Layout Score
- [ ] Cumulative Layout Site
- [ ] Cumulative Layout Speed
- [x] Cumulative Layout Shift

### Question 40

Which threshold value is considered "Good" for LCP (Largest Contentful Paint)?

- [ ] Under 5.5 seconds
- [ ] Under 3.5 seconds
- [x] Under 2.5 seconds
- [ ] Under 4.5 seconds

### Question 41

What does "FID" stand for in the context of website speed?

- [ ] Fast Input Delay
- [x] First Input Delay
- [ ] First Interactive Delay
- [ ] Final Input Delay

### Question 42

What is the meaning of FID in the context of website speed?

- [x] How quickly your site becomes functional and interactive
- [ ] How slowly your site becomes functional and interactive
- [ ] How quickly your site becomes static and unresponsive
- [ ] How slowly your site becomes static and unresponsive

### Question 43

What are correct about FID and INP?

- [x] As of March 2024, INP will replace FID as a new core web vital
- [ ] As of March 2024, FID will replace INP as a new core web vital
- [ ] FID and INP have the same mechanism
- [x] INP measures all interactions of user while FID does not

### Question 44

What is the purpose of placing third-party libraries at the bottom of web pages?

- [ ] To hide them from users
- [ ] To make the website slower
- [x] To minimize their impact on site speed
- [ ] To increase their impact on site speed

### Question 45

Which of the following are correct about SEO on-page and SEO off-page?

- [x] SEO on-page includes everything you can control and edit on your site
- [ ] SEO on-page includes link building
- [x] SEO off-page includes things that are harder to control and depend on external factors
- [ ] SEO off-page includes keyword optimization

### Question 46

What is correct about meta title?

- [ ] Meta title is visible to user on the page content
- [x] Meta title is visible to user on the search result
- [ ] Meta title has no impact on SEO
- [ ] Meta title should not include keywords for SEO

### Question 47

What is the ideal length for meta title?

- [ ] Under 10 characters
- [x] Under 60 characters
- [ ] Under 100 characters
- [ ] Under 160 characters

### Question 48

What is meta description used for?

- [ ] To display the web structure
- [x] To summarize page content and present that to users in the search results
- [ ] To show the information of the website author
- [ ] To display the main title of the page

### Question 49

What is the ideal length for meta description?

- [x] Under 160 characters
- [ ] Under 260 characters
- [ ] Under 360 characters
- [ ] Under 460 characters

### Question 50

Which of the following are correct about meta keywords?

- [ ] Meta keywords are more important than meta title and meta description
- [x] Meta keywords are not visible to user on browser
- [x] Meta keywords can be found in the HTML source code of a page
- [ ] Nowadays, meta keywords are still a ranking factor

### Question 51

What is the purpose of the "alt" tag in HTML images?

- [ ] To add a caption to the image
- [ ] To provide a tooltip when the image is hovered over
- [x] To provide an alternative text for search engines
- [ ] To change the image format

### Question 52

What is NOT correct about anchor text?

- [ ] Anchor text is clickable
- [ ] Anchor text includes a hyperlink
- [x] Anchor text cannot direct you to another web page
- [ ] Anchor text are used by search engines to understand the context of the web page to which it is linking

### Question 53

What is correct about SEO-friendly URL?

- [ ] Typically long and not descriptive
- [x] Typically short, descriptive and include relevant keywords
- [ ] Should not include relevant keywords
- [ ] Use underscore (\_) in-between words

### Question 54

Which of the following is an SEO-friendly URL?

- [ ] example.com/advanced-seo-guide123
- [x] example.com/advanced-seo-guide
- [ ] example.com/advanced_seo_guide
- [ ] example.com/advanced-seo-guide.php?sid=123

### Question 55

What are the benefits of using canonical URL?

- [x] Avoid duplicate content
- [x] Tell search engine which page is the main and original version
- [ ] Make website faster
- [x] Improve crawling and indexing for the website

### Question 56

What is a use case of using canonical tag?

- [ ] Redirect users from an old page to a new one
- [ ] Display the page title for user
- [x] Pages with UTM parameters
- [ ] Pages with too much content

### Question 57

Which heading tag is used to create the main title?

- [x] h1
- [ ] h2
- [ ] h3
- [ ] h4

### Question 58

What is correct about using heading tags?

- [ ] A page should contain more than one h1 tag
- [x] A page should only contain one h1 tag
- [ ] The h2 tag is bigger than the h1 tag
- [ ] There are total 7 heading tags used in web page

### Question 59

Which of the following are correct about Sitemap?

- [ ] The HTML Sitemap is used for search engine to crawl the website
- [x] The XML Sitemap is used for search engine to crawl the website
- [x] The HTML Sitemap improves the UX by helping users find information more efficiently
- [ ] The XML Sitemap improves the UX by helping users find information more efficiently

### Question 60

What are internal links?

- [ ] Links coming from your domain to another domain
- [ ] Links coming from another domain to your domain
- [ ] Hyperlinks that connect one web page to another web page in different domain
- [x] Hyperlinks that connect one web page to another web page in the same domain

### Question 61

What are backlinks?

- [ ] Links coming from your domain to another domain
- [x] Links coming from another domain to your domain
- [ ] Hyperlinks that help search engine understand the context of the web page
- [ ] Hyperlinks that connect one web page to another web page in the same domain

### Question 62

What is NOT a factor of SEO on-page?

- [ ] Keywords
- [ ] Internal links
- [x] Backlinks
- [ ] Site content

### Question 63

What are some factors of SEO off-page?

- [ ] Internal links
- [x] Social media
- [ ] Keywords
- [x] Content marketing

### Question 64

What are correct about 301 and 302 redirect?

- [x] 301 means that a page has been moved permanently
- [ ] 301 means that a page has been moved temporarily
- [ ] 302 might impact the original page's SEO ranking
- [x] 302 might not impact the original page's SEO ranking

### Question 65

What is the definition of bounce rate in SEO?

- [ ] The percentage of all visits to your website that are single-page sessions and have interactions
- [x] The percentage of all visits to your website that are single-page sessions and have no interactions
- [ ] The percentage of all visits to your website that have interactions
- [ ] The percentage of all visits to your website that have no interactions

### Question 66

Which of the following are the features of Google Analytics?

- [x] Track website performance and collect visitor insights
- [ ] Keyword research and planning
- [x] Track goal completions such as purchases, adding products to cart
- [x] Analyze customer behavior to improve marketing campaigns and better retain visitors

### Question 67

What is the primary reason for choosing a good domain name for your business?

- [x] It's your brand and the first thing that people see
- [ ] It's a requirement for starting a business
- [ ] It's a legal obligation
- [ ] It's a way to attract investors

### Question 68

What is the recommended approach for choosing a domain name with numbers or hyphens?

- [ ] Use numbers and hyphens to make the name unique
- [x] Avoid using numbers and hyphens in the domain name
- [ ] Include both numbers and hyphens for variety
- [ ] Use only numbers in the domain name

### Question 69

What are on-page aspects to consider when doing an SEO site audit?

- [x] Content stays on a niche topic
- [x] Keyword research and keyword variation
- [ ] Building your domain authority with backlinks, citations, and brand mentions off your site
- [x] Content is written with good grammar

### Question 70

What are off-page aspects to consider when doing an SEO site audit?

- [x] Building your domain authority with backlinks, citations, and brand mentions off your site
- [ ] Content is written with good grammar
- [x] Prevent Black Hat backlinks, especially by freelancers you hire
- [ ] Content is interesting and compelling

### Question 71
Imagine you are an SEO executive at Phong Vu, and you are requested to execute SEO strategies for the website "Laptop collection" of Phong Vu. Please research and provide the SEO keywords related to this page, and write the meta title & meta description that meet the SEO requirements (eg: length, keywords, focused and attractive content, good grammar...). You can answer the question in Vietnamese.

### Question 72
Use an SEO audit tool (ref: https://aioseo.com/seo-analyzer/) to audit the SEO on-page for the website https://memogo.vn/. From the audit results, please indicate some points that can be improved in SEO on-page for this website.