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Mac OS Video Campaign

POC: Miguel, Ana

Desired Outcome

  • desired video campaign
  • awareness campaign
  • timeline?
  • Internal vs External?
  • how many impressions/awareness

Brainstorm

Path/Direction:

Mac VS PC guy/Icon Parodies is classic campaign
How play with this

Common Ground, OutSystems bring them back together

Ryan Reynolds - organic campaigns,

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video parodies
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Turn commercials into digestable memes

Selling Point

Option/available the fact that it's on mac

Extensibility - all of my other toolings and stacks are on mac

Reputation - super weird if tool is not on mac, makes it more legit

  • we arrived very late in 2021

Why did it take 20 years to make a Mac IDE?

  • make parody of why we landed 20 years late

Macbook Notes

  • release tiny updates

Resources

Next Steps

  • Flora/Creative Agency
  • Internal(?)
  • Comedy groups

Options

  1. winter campaign for MacOS - maybe timing is not correlated
    • Mike H the new Windows IDE released at the end of the year
    • Launch agnostic timing
  2. Logistics: Internal production, external/internal creative direction
    4. if internal, parodies, production
    5. external production can also be a budget that is allocated

Next person to talk to:
Jen, Robson, Sam, Neil

Ana, Kristina, Flora

Select a repo