Script for Auditor General Launch
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SHORTER VERSION
[Attention]
Every year, Pennsylvania's $45 billion budget bleeds due to a lack of transparency and mismanagement.

[Interest]
When I uncovered the county's bank supporting politicians restricting women's rights, I took action. I urged the divestment of $140M in taxpayer deposits to an apolitical bank, a crucial step towards justice. My audit saved our county $3 million by exposing hidden practices in our healthcare vendor's dealings, while battling powerful hospitals and inefficient government to end injustice.

[Desire]
As County Controller, my audits go beyond waste identification. I've streamlined operations, identified overspending, and cut costs, such as $4 million in healthcare overspending. My experience in billion-dollar companies led to a 15% boost in operational efficiency. I'm the only candidate with the finance degree and auditing expertise needed as Auditor General, ensuring transparent and wise use of taxpayer dollars.

[Action]
Join me in becoming the next Auditor General! Share my reform platform, volunteer an hour, or contribute to power our grassroots movement. Your involvement will help deliver the accountability taxpayers deserve!

(Speaking time: 1min, 10sec)

LONGER VERSION

[Attention]
A lack of transparency and mismangment bleed untold sums from Pennsylvania's $45 billion budget each year.

[Interest]
When I discovered the county's bank supporting politicians restricting women's rights, I took action. I urged the divestment of $140M in taxpayer deposits to an apolitical bank, a crucial step towards justice.

I exposed our healthcare vendor's hidden practice of taking a cut from every employee drug purchase, inflating costs and harming local pharmacies. My audit stopped this, saving our county an incredible $3 million.

Meeting families caught in the county's Children and Youth system due to tragic misdiagnoses was an eye-opener. I uncovered a systemic injustice fueled by our tax dollars, leaving families in ruins. I battled against powerful hospitals and inefficient government to end this suffering.

[Desire]
As County Controller, my audits go beyond identifying waste – they deliver tangible, taxpayer-focused results.

I've uncovered millions in overspending and waste, streamlining operations and reducing costs to ensure you get the most from your hard-earned dollars. For instance, I identified a staggering $4 million in overspending in our healthcare program, leading to significant reductions in pharmacy expenses, all while maximizing the value of your money.

Drawing from my senior roles in billion-dollar companies, I achieved a remarkable 15% boost in operational efficiency, demonstrating my commitment to efficient oversight and unwavering transparency.

And here's the difference: I am the only candidate in this race with the essential finance degree and extensive auditing experience needed to excel as Auditor General. By electing me, you choose a proven financial expert dedicated to safeguarding your financial interests and ensuring that every taxpayer dollar is used wisely and transparently.

By electing me as your Auditor General, you choose a proven financial expert dedicated to safeguarding your financial interests and ensuring that every taxpayer dollar is used wisely and transparently.

[Action]
Help me be the next Auditor General! Share my platform for reform with friends and family. Volunteer even one hour of your time to reach voters. And contribute if you can to power this grassroots movement. Getting involved makes an impact. Together we'll deliver the accountability taxpayers deserve!

(Speaking time: 2min, 15sec)

GRANT VERSION

[Attention]
$45 billion. That's the size of Pennsylvania's budget. It's gonna take a big fight to save those taxdollars from corruption. But I like the big fights.

[Interest]
I took on a big fight when I joined the Army Reserves to serve my country.
I took on a big fight when I raised $1 million to start my first company, catapulting me into a career of running both big and small companies.
I took on a big fight when I stopped some of the biggest healthcare companies in the world from jacking up drug prices and lining their pocket with your stolen taxdollars, saving Lehigh County $7 million.
I took on a big fight when I pressured Lehigh County to take $140 million from Wells Fargo for supporting anti-abortion candidates.
I took on a big fight when I unveiled misdiagnoses in Lehigh Valley's largest hospital and pushed Lehigh County to end the ruin families were put in by Children and Youth.

[Desire]
Now, I'm ready to take the big fights to Harrisburgh and be your next Auditor General.

I'm the only candidate in this race that actually knows how to fight, that actually knows how to audit, that actually knows how to follow the money, and that actually knows how to root out corruption.

[Action]
I'm ready to fight, but I need your help. Join me at votemarkpinsley.com, share my platform, donate what you can, and get ready to take back this Commonwealth for the people, not the powerful!

(Speaking time: 1min, 20sec)

NOTES FOR SELF
===============

### Creative Brief - Direct Data Driven:

**Campaign Title**: "Your Voice, Your Dollars"

**Objective**: To create a compelling 30-second ad aimed at Democrats aged 18-100 for the primary elections, positioning our candidate as the ideal choice for Auditor General.

**Target Audience**: Democratic voters, broad age range, likely to vote in the primary. They care about kitchen table issues and want a candidate who can make a tangible difference in their lives.

**Key Message**: Your vote for our candidate as Auditor General ensures your tax dollars are used wisely to improve your daily life.

**Unique Selling Proposition (USP)**: Our candidate has a proven track record of fighting for fiscal responsibility and transparency. They have real-life success stories of saving taxpayer money and improving public services.

**Tone and Style**: Direct and clear. Use data and real-life examples to illustrate how the Auditor General’s role impacts everyday life. The ad should be informative and inspire a sense of civic duty and practicality.

**Call to Action (CTA)**: “Share this video to spread the word, check your voter registration, and take a step further by learning more about Mark Pinsley. Your informed vote can make a real difference.”

---

### Creative Brief - Aspirational:

**Campaign Title**: "The Future of Your State in Your Hands"

**Objective**: Develop an engaging 30-second ad targeting Democrats aged 18-100 for the primary election, emphasizing our candidate’s suitability for the role of Auditor General.

**Target Audience**: Democratic primary voters across all age groups. They value integrity, competence, and want a candidate who addresses issues that affect them personally.

**Key Message**: Electing our candidate as Auditor General is a vote for a brighter, more accountable future for our state.

**Unique Selling Proposition (USP)**: Our candidate is not just another politician; they are a visionary with a plan to revolutionize how our state handles its finances, directly impacting education, healthcare, and infrastructure.

**Tone and Style**: Inspirational and forward-looking. The ad should paint a picture of a better future, with a focus on how the Auditor General can influence positive changes in everyday life. Use compelling narratives and visuals to create an emotional connection.

**Call to Action (CTA)**: “Be part of the change. Share this vision, verify your voter registration, and dive deeper by exploring what Mark Pinsley stands for. Your vote is a step towards a better tomorrow.”

---

Both briefs cater to the same objective and target audience but approach it differently. The first style is more direct and data-driven, focusing on practical aspects and immediate benefits.

The second style is more narrative and aspirational, aiming to connect on an emotional level while still highlighting practical outcomes. Both encourage engagement beyond just voting, prompting actions that could benefit the candidate's visibility and reach.

---

Focus on Corruption:
**Healthcare Kitchen Table Impact:** Emphasize how tax payer money is being used to line the pockets of big corporations. Spread pricing. How they are causing us to overspend by Millions of dollars that could be used more productively -- Money is coming out of your pocket and leaving the state.

**Education Kitchen Table Impact:** Draw a picture of how this affects the quality of education that children receive, leading to outdated textbooks, unsafe school buildings, or lack of access to technology. If you care about crime, educating our children make sure that they can get a good job and make a living. Tie this back to the court case and litigants.

**Chilren and Youth Kitchen Table Impact:** Emphasize how this could lead to crucial services being understaffed or underfunded, potentially putting vulnerable children at risk. For families relying on these services, this could mean delayed interventions in cases of abuse or neglect, limited support for children in foster care, and overall reduced capacity to ensure the safety and well-being of at-risk youth in the community.

**Women's right to choose: Kitchen table impact** Emphasize that banks and other large insitutions that provide services to counties and to the state, use tax payer money to fund political campaigns.

---

Here is a summary of Mark Pinsley's background that you can provide back later for creating the ad:

### Mark Pinsley's Background Summary:

- **Early Entrepreneurial Success**: In his early 20s, Mark Pinsley demonstrated exceptional entrepreneurial skills by raising over $1 million to start an e-commerce company, which he later successfully sold.

- **Significant Growth in Publishing Industry**: As VP of Sales in a database company in the publishing industry, he played a pivotal role in skyrocketing the company's revenue from $6 million to $40 million within two years.

- **Global Experience in Aviation and Maritime**: He served as the VP of Marketing and Business Development for a $1 billion public company, where he engaged with global aviation and maritime companies, showcasing his ability to navigate complex international markets.

- **Innovation in Health and Nutrition**: At a $14 billion Dutch company, he was the Global Product Manager of Personalized Nutrition. His responsibility included traveling worldwide to commercialize services aimed at improving people's health.

- **Small Business Ownership and Management**: For 13 years, he has successfully owned and managed a business selling skincare and medical equipment to spas and dermatologists, gaining valuable insights into financial management and strategic decision-making.

- **Effective Financial Oversight as Controller**: As the controller of Lehigh County, he has proven his financial acumen by saving $3 million in pharmacy costs and identifying $4 million in wasteful medical spending.

- **Children and Youth**: Mark identified the cost implications of misdiagnoses leading to wrongful family separations

- **Abortion**called for changes in banking practices to ensure ethical donation flows, especially concerning organizations supporting pro-life candidates.

- **Track Record of Fiscal Responsibility**: Throughout his career, Mark has consistently demonstrated his capability to manage finances millions of dollars effectively, reallocate resources strategically, and make prudent decisions about physical locations and investments.

- Personal stories
- In 2020, as Lehigh County’s comptroller, Mark Pinsley advocated for a humanitarian use of an unexpected $225,000 windfall from a renegotiated jail phone contract. He proposed using the funds to reduce burdensome call costs for inmates or to support their reintegration into society, highlighting the positive impact on recidivism and community well-being. Despite his well-reasoned appeal and focus on social justice, the county ultimately did not adopt his recommendations, maintaining the status quo for phone costs and using the funds for general jail operations.
- Lehigh County Controller Mark Pinsley advocated for the creation of a criminal justice reform committee to scrutinize the county’s jail and courts, highlighting a lack of transparency and systemic obstructions in his efforts to audit the system. He faced opposition from District Attorney Jim Martin and others, who questioned the legality and motivations behind his proposal. Despite challenges, including being denied access to data on inmates unable to post cash bail, Pinsley persisted. He sought the data through external means, underscoring disparities in funding between the DA's office and the public defender's office, and emphasized the need for reform to address issues of inequality and inefficiency in the justice system.
- Lehigh County Controller Mark Pinsley released a report indicating a need for bail reform in Lehigh County, suggesting that nearly 49% of defendants couldn't post bail and were held in jail. His findings, based on 2019 data, contrast with a report by the Lehigh County Criminal Justice Advisory Board. District Attorney Jim Martin dismissed Pinsley's conclusions as "ridiculous" and resisted providing data for the report, which eventually relied on data compiled by the firm Know Your Knowledge. Despite challenges, including opposition from various county officials, Pinsley underscored issues such as racial disparities in bail posting and suggested the county hire a third party for a deeper investigation. He advocated for bail reform as part of broader efforts to address unnecessary incarceration and its associated costs.
- The Lehigh County Board of Commissioners approved a contract with Lehigh Valley Pretrial Services to provide bail services despite transparency concerns raised by officials and residents. Controller Mark Pinsley urged for contract modifications to permit his office to audit the services, arguing that the group is almost entirely county-funded. However, Commissioner Antonio Pineda argued that such audits are beyond Pinsley's authority. The decision was divided, with some commissioners expressing frustration over the lack of alternatives and the potential impact on due process. Residents and legal professionals criticized the board's decision for lacking openness and shirking responsibilities.
- Lehigh County's Controller, Mark Pinsley, played a crucial role in identifying potential savings in the county's health plan. Through his office's audits, Pinsley uncovered overpayments and missed rebates, leading to significant cost reductions. The audits revealed that the county could save around $3 million in drug spending and recovered $213,000 from medical claims. Additionally, Pinsley is advocating for further renegotiations, potentially saving another $4 million. His efforts demonstrate the impact of diligent financial oversight and the use of newly available health-care price data, underscoring the importance of transparency and proactive management in reducing healthcare costs for employers and beneficiaries.
- A report by Lehigh County Controller Mark Pinsley alleges systemic overdiagnosis of medical child abuse, formerly known as Munchausen syndrome by proxy, particularly in Lehigh and Northampton counties, Pennsylvania. About 70 people attended a Lehigh County Commissioners meeting, many claiming they were falsely accused of medical child abuse by Lehigh Valley Health Network (LVHN). Pinsley's report found a disproportionately high number of such diagnoses in the Northeast region of Pennsylvania. LVHN rejected the claims, stating that child protective medicine specialists often face emotionally driven criticism. However, Pinsley argued his jurisdiction in the matter, citing county costs related to these potential misdiagnoses, such as foster care and litigation expenses. The report calls for further investigation by the state Auditor General’s Office and suggests local hospitals consider independent evaluations of medical child abuse diagnoses.

Statistical Data: Concrete data or statistics that showcase the effectiveness of Mark Pinsley's work. This could include dollars saved, programs successfully audited, or improvements in public services due to his interventions.

Visuals and Branding: Information about the visual style, branding elements, and any existing campaign materials that should be incorporated into the ad for consistency.

Tone Preferences: While the brief mentions a direct and clear tone, any specific preferences regarding the emotional appeal (inspirational, urgent, hopeful, etc.) would be helpful.

Additional Issues: Besides fiscal responsibility and transparency, are there any other issues or policy areas that Mark Pinsley is passionate about or has worked on that should be highlighted?

Limitations and Legal Considerations: Any legal considerations, broadcasting restrictions, or specific limitations that need to be taken into account while creating the ad.

Maybe use
work horse vs show horse
abortion?
economic development
etc