# Application Lauryl alcohol Ethoxylate? ***The natural source and biodegradable nature of lauryl alcohol ethoxylates prompts their use in shampoo and liquid detergent formulations for personal care segments.*** Several [lauryl alcohol ethoxylate](https://www.venus-goa.com/lauryl-alcohol-ethoxylates.php) find use in personal care and cosmetics as emulsifiers in creams, cleansing agents in shampoos and liquid detergents, solubilizers for fragrances. lauryl alcohol ethoxylate function as a [foaming agent](https://www.venus-goa.com/foaming-agents.php) in personal care products such as shampoos and bath gels as it reduces the surface tension in liquid. The effective wetting property of lauryl alcohol ethoxylates finds use in household cleaning products including detergents, laundry pre-spotters and hard surface cleaners. While in industrial settings like textile and leather processing the wetting property effectively helps, reduce surface tension.