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10 Lab [en] - Data visalization, KPI, extensions in Tableau

tags: Data Visualization KPI

Introduction - KPI

KPI (Business English) abbreviation for key performance indicator: a very important indicator (= something that shows what a situation is like or how it is changing) that shows how well an economy, company, stock, project, etc., is doing: A KPI should indicate what action needs to take place.

How to report on KPI/KPI dashboard ??

1 Simple KPI

This excercise shows how to create a view that shows Key Progress Indicators (KPIs). A Key Performance Indicator is a measurable value that shows how effectively a company is achieving key business objectives. At a high level, the procedure requires you to do the following:

  • Create a view that includes the field or fields (measures) you want to assess.
  • Create the parameter, which can be used as the treshold that demarcates success from failure.
  • Create a calculated field that checks if the treshold is passed.
  • Update the view to use KPI-specific shape marks to show which values are above the threshold and which are below.

Excercise full guide

If you want to use own text characters to visualize KPI the best solution is to copy the characters from character map (Windows):

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2 KPI based on time

Scheme for define KPI which shows the sales difference bewteen two years:

  • define the parameter KPI-year that will be used to select the KPI reference year (list based on data field),
  • mark all recodrs using calculated field KPI-record with:
    • cr (current year) - label for the records from KPI-year,
    • cr (current year) - label for the records from the year: KPI-year - 1,
  • choose sales values only for cr label (field: KPI-sales-cr) and for cp label (field: KPI-sales-cp)
  • define text calculated fields which can be used to describe the direction fo changes in sales:
    • "▲" as KPI+ if the SUM(KPI-sales-cr)>SUM(KPI-sales-cp),
    • "▼" as KPI- if the SUM(KPI-sales-cr)<SUM(KPI-sales-cp),
    • "◄" as KPI= if the SUM(KPI-sales-cr)=SUM(KPI-sales-cp),
  • compose the KPI widget using:
    • current value of sales SUM(KPI-sales-cr)
    • previous value of sales SUM(KPI-sales-cp)
    • differnece between sales in cr and cp (expressed as a percentage %)
    • the chcarter which color and shape reflect the direction of changes (KPI=, KPI+, KPI-).

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Extension: Show Me More 2.0

Sankey diagram (Sankey Diagram is a visualisation technique that allows to display flows) for showing relation between two dimensions maesured by one measure.

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