---
tags: RaidGuild
---

# **MISC Notes: MolochDAO Commmunity Strategy**
This document will be our starting point for the project.

## **Next Steps**

### <span style="color:orange">**[Status: In Progress]</span> Create Brand Identity Document**
#### Project Lead: Sunny
Use Kyloe's [Brand Building template](https://hackmd.io/@Kyloe/By4g_4nwY) as a starting point to create a Brand Identity Document for MolochDAO. All the content needed to complete this document is scattered througout these resources: [MolochDAO Invitation](https://hackmd.io/@BorrowLucid/HJiB99hvK), [Brand Building Meeting Notes](https://hackmd.io/yLkcDrqcTUarlYgndArl9A?view), [Community Call Notes](https://hackmd.io/2npNsjzDQ92nLfk1ctEw2g#MISC-Notes), [Website Call Notes](https://hackmd.io/zk-cVdZYRYmWQYRw9KZUIg?view#-WEBSITE-OVERVIEW-), [Brand Narrative](https://hackmd.io/YAcaAEFaR4iZp6bodwi02Q?view) and [Handbook Style Guide](https://molochdao.gitbook.io/handbook/reallyboringguild-member-policies/how-to-contribute-to-docs/style-guide).

**Next Steps:**
1. Clean up language in [idenity / marketing plan](https://hackmd.io/p2Kb6DaiQhyyTvfLofzpvw?view) (BorrowLucid)

### <span style="color:orange">**[Status: In Progress]</span> Create Visual Design System**
#### Project Lead: Kenny
This is currently in progress on the website team. Kenny has started building this [here](https://www.figma.com/file/nnlRI5IUZ8VXZvMuKfkpOn/MolochDAO-Design?node-id=0%3A1).

**Next Steps:**
1. Finalize fonts
2. Design website home page and get approval from Travis
3. Design remaining pages
4. Design handbook

### <span style="color:orange">**[Status: In Progress]</span> Create New Website**
#### Project Lead: launchninja
This is currently in progress on the website team. Sitemap and page content is located [here](https://docs.google.com/document/d/1tOZoijsPFYK2lP-G6wQpZpVHt7mVnTUY9kY0XCqWmCA/edit).

**Next Steps:**
1. Finalize home page content with Travis's comment at top (BorrowLucid?)
2. [Waiting] Get list of requested research reports for 2022 from Grants Team (launchninja)
3. [Waiting] Get funded projects list & specific details for website from Annual Report team (launchninja)

### <span style="color:orange">**[Status: In Progress]</span> Create Marketing Plan**
#### Project Lead: Sunny
Begin building out a strategy to reignite MolochDAO, get the community active again, increase grant applications, and collaborate with other DAOs. The goal is to have a plan and toolkit that allows for decentalized operations with no single person as custodian. Branding themes and marketing plan can be found [here.](https://hackmd.io/p2Kb6DaiQhyyTvfLofzpvw?view)

**Next Steps:**
1. Design presentation for Demo Day and ReallyBoringGuild (Sunny)

## **Resources:**
* [Raid Guild Season 3 Projects & Tasks](https://docs.google.com/spreadsheets/d/17WaeEPO4zcvmFgAXo5YTQmldGnENTOEP8NZyEG_6r8g/edit#gid=0)
* [Moloch Task List](https://hackmd.io/@rbg/MolochTaskList)
* [Moloch Whitepaper](https://github.com/MolochVentures/Whitepaper/blob/master/Whitepaper.pdf)
* [Moloch Research Reports](https://www.molochdao.com/research-reports)
* [Moloch Handbook](https://molochdao.gitbook.io/handbook/introduction/wtf-is-moloch)
* [Moloch Handbook Voice & Style Guide](https://molochdao.gitbook.io/handbook/reallyboringguild-member-policies/how-to-contribute-to-docs/style-guide)
* [Moloch DAO Member Meeting Slides](https://docs.google.com/presentation/d/1Gs7jro8xzzppkNW1nwB2csT0jmhRmAPEVTOO9DxprKg/edit#slide=id.gb8344705cd_0_45)

## **Team Member Content**
* [MolochDAO Brand Building Process from Kyloe](https://hackmd.io/@Kyloe/By4g_4nwY)
* [John's Notes from November 16th Call](https://hackmd.io/yLkcDrqcTUarlYgndArl9A?view)
* [Moloch DAO Invitation from BorrowLucid](https://hackmd.io/@BorrowLucid/HJiB99hvK)
* [November 12 Meeting Notes from dinfo](https://docs.google.com/document/d/1n6Ujwb061UaVsaDINl4HrUDkLdI9vFIp1yDNYoEl6gQ/edit)
* [Moloch DAO Brand Narrative from BorrowLucid](https://hackmd.io/YAcaAEFaR4iZp6bodwi02Q?view)

## **November 16 Call - Agenda**

**Brand Building Guide**
- Great work Kyloe
- Next steps:
- Kyloe hops on a call with Travis & Zayi to flush this out (Wednesday 7am PT?)
- Not sure if still needed because we went through the document on the call today and got a lot of great stuff together.
- Anyone can contribute to the [document](https://hackmd.io/@Kyloe/By4g_4nwY) in the meantime

**Brand Narratives**
- BorrowLucid & Govinda team up to write some narratives?
- Add this to the Brand Building Guide?

**Social Media Footprint**
- Sunny’s update on documenting what’s been said then and now?

**Grants Project**
- dinfo is meeting with Ann on Wednesday
- What’s needed from us?

**Website**
- John is prepping [notes](https://hackmd.io/zk-cVdZYRYmWQYRw9KZUIg?view) for call w/ Travis, JP, Kenny (Wednesday 6:30am PT)
- Next Steps:
- Organize website plan / objects / structure
- Recruit Borrow Lucid (+anyone else) to write web content
- Work with Brendan and Kenny to sort out wireframes
- Finalize visual style w/ Travis
- Hand off build out to Brendan and Kenny

**Visual Design System**
- Travis and Kenny working on this

---

## **November 12 Call - Agenda**
* Outline the big picture of what we are trying to accomplish
* Review what is already created and what is in progress with marketing / community
* Outline what needs to be done in the next month
* Decide on the tools we will use to collaborate
* Communication - Discord Channel: moloch-community
* Collaborative Content - HackMD.io
* Meeting Time Availability - [LettuceMeet](https://lettucemeet.com/l/gopDq)
* Meeting Time Reminder - Discord sesh bot
* Organize all the project details in one place with actionable objectives
* Split ourselves into small teams to work on the different components

## **November 12 Call - Team Member Tasks**
**BorrowLucid | PT**
* Go through white paper and put down a story

**dinfo.eth**
* Grants , reporting
* Serve as bridge between projects
* Has lots of expertise on Community (wants to be involved in that later)
* Can take the lead on this when we are ready

**jengajojo**
* Follow up with Grants project (collaborate with dinfo)
* Update us with how to sync these together

**Kyloe**
* Deep dive on brand process - work through purpose and vision
* Pains, etc
* Interviews with Travis
* Work on brand strategy (take the lead?)
* Positioning of Moloch DAO

**launchninja**
* Coordinate on brand strategy structure with BorrowLucid, Kyloe, Sunny
* Create frameworks
* Organize project flow
* Connect with website team about status & copywriting

**Sunny**
* Work with Kyloe on brand process
* What is current social media foot print
* Document what’s been said then and now

**Torgmeister11**
* Work as a scribe
* Work with Christina on the story

**TravisWyche**
* Will share existing marketing materials with our group via the channel
* Will be the point person for all visual design

**ZayiRey**
* Will be the point person for the brand strategy
* Will work on grant interviewing process with anyone who wants to write

---

## **MISC Notes**

**Moloch DAO**
- PUNK as Fuck
- Lots of civic disobedience
- Rogue grant awarding DAO that fractured off from Ethereum Foundation
- Wanted to go faster and do different projects
- Growing to mythological proportions
- Has gotten pretty weird because Travis has been doing design stuff because he’s been in charge
- Temper the unruliness a bit, but keep the core
- Not the average brand identify - no bright colors
- Lots of punk culture and darkness
- Self reliance and self empowerment to change the narrative of the doom crisis culture we are in
- Believes ETH will save the future of humanity from a global coordination scale
- Give a ton of money away
- All members pooled money together to give away
- This is not a DEFI strategy or liquidy play
- Goal is not to get rich with this
- Big idealogical drive
- Out in public there is a widespread idea of what Moloch DAO is, and this may be different that what members think it is
- Give 20% of treasury every year (about $1mil over 3-4 grant rounds)

**Current State**
- Not much going on in the Community
- Members have been inactive, so trying to restart that
- Website needs to be updated
- Zayi is trying to get Twitter going again
- Not sure when the branding was last touched
- RBG can just come in and make changes (members don’t care so much)
- Create Brand Strategy and aligned designs
- Medium hasn’t been posted on in 1 year
- Few people posted, but mostly dead
- Discord was reorganized
- Need incentive mechanisms for community
- Goal is to come up with strategy to decentralize operations
- So that no single person can serve as custodian
- Structure of assets and how they are archived

**Moloch was highly active and visible at the start, but went pretty quiet this past year**
- Public perception that the DAO went dead
- Grant pipeline stalled
- Who cares? It’s not an active community
- This is what caused the idea to have internal Guild system (1 year so far)
- This is what caused RBG to start

---

## **Project Categories**

**Brand Strategy**
* Who we are, what we do, voice, target audience, objective
* Unified voice
* Website
* Discord, Discourse, Twitter, Articles

**Marketing Strategy**
* General marketing campaigns
* Out reach strategy
* DAO-to-DAO collaborations

**Visual Design**
* Website
* Marketing materials

**Community Strategy**
* Strategy for community building
* Outline best practices and code of conduct

**Content Creation**
* Website content
* Foundational Discord posts / messaging
* Foundational marketing content / social posts
* Articles
* Handbook