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Evaluating Cartogram Effectiveness
Abstract
Four major types of cartograms
Step
We first evaluate the effectiveness of these cartogram types by quantitative performance analysis (time and error).
We collect qualitative data with an attitude study and by analyzing subjective preferences.
We compare the quantitative and qualitative results with the results of a metrics-based cartogram evaluation.
We analyze the results of our study in the context of cartography, geography, visual perception, and demography.
We consider implications for design and possible improvements.
Cartogram Types
Contiguous Cartograms (also called deformation cartograms)
Rectangular Cartograms
Non-contiguous Cartograms
Dorling Cartograms
7 Visualization Task In Cartograms
1. Compare
For similarities or differences between attributes.

2. Detect Change
Whether a region has grown or shrunk is a central feature, it is crucial that the viewer be able to detect such change.
3. Locate
Fnding the position of a region in the cartogram.
4. Recognize
The viewer can recognize the shape of a region from the original map when looking at the cartogram.
5. Find top-k
Find out the region with the highest or second highest value of an attribute.
6. Find Adjacency
To identify the neighboring regions of a given region.
7. Summarize
To convey the “big picture”.
Summarize tasks ask the viewer to find patterns and trends in the cartogram.
Attitude Study
Discussion
So, Which Cartogram is Best?

Design Implication
可以使用一些交互技術來彌補每種製圖的缺陷,像是滑鼠 hover 顯示資料資訊或者工具提示標籤等等…