# Pitch

🔥 HELL
In 1-3 sentences describe how the Hell of clients looks like. Do not go into details, focus on key problems.

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😇 HEAVEN
In 1-3 sentences describe the ideal state where the Hell would be solved. Try to avoid solution definition here.

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🦾 SOLUTION
When you are ready with the solution, come back to this page and briefly explain how you can build the Heaven from the Hell with your solution. Atach simple image or gif if needed.

> [answer]

# Problem Discovery

## Day in the life

Write a short story about how the user will use and benefit from this feature in a way that anyone can understand. The goal is to be able to articulate in human, real-world terms, how the problem looks like (e.g., “Susan is walking down the street, an alert goes off on her phone. She sees that there is a delivery delay....”)

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## The Problem

### Problem definition

Describe the problem you're trying to solve (customer need) or opportunity you're pursuing; Why is this important? What Key Result will this initiative drive?

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### How did we find out the problem?

What are key user insights? (examples) What data insights you have? (examples) What are the market insights? (examples)

Describe the problem you're trying to solve (customer need) or opportunity you're pursuing; Who is the intended audience? What are key user insights? Competitive insights? Why is this important? What Key Result will this initiative drives? Did User research verify this problem?

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## Research

### User Research

#### Step-by-step guide for research:

- [ ] Create a list of people to reach out to
- [ ] Create an interview script

**Interview script template**

* Intro
Greetings, introductions, small talk.
Before we get started, is it alright with you if I record this session? It makes note-taking much easier. The recording will not be shared outside Company.
Before we get into our main topic, we have a few quick questions designed to help us get to know you better, and also understand your needs.
Any questions before we start?

* Pre test questions (Limit 3-4)
Tell me a little about yourself:
* Who are you, what is your job, and what does it entail?
* How do you use ...?
* ...

* Thank you. Next we have our main questions. (Top 5 questions)
1. ...
2. ...
3. ...
4. ...
5. ...

* Backup questions (If there is extra time)
1. ...
2. ...
3. ...
4. ...
5. ...

* When there are 3 minutes left
(Be sure to give everyone in attendance a chance to ask questions)

- [ ] Summarize your overall findings

#### Interviews

Summary: Describe common themes and trends that you found in your interviews and what you confirmed or disproved related to your original hypothesis

| Participant Name | Note |
| -------- | -------- |
| Max | I like it... |
| ... | ... |

### Competitive Research

What if any competitive solutions exist, what do they have and why are they insufficient?

| Competitor | Details | Feature Set |
| -------- | -------- | -------- |
| Name | Link to description | List of features |

Please, provide photos, screenshots, and etc. how this problem is solved in competitive solutions.

### Market Research
What market opportunity do we have? What market challenges will we meet? What is the current market share situation?

## Value Proposition

Build a clear understanding of why do we need to do this using value proposition template like: [If we do (feature) in our product, our (customer segment) needs would be met and our product would have (benefits)]

## Success Criteria
How will the impact of this feature be measured?

| Connected OKR | Target Metric | Target Value | Description (optional) |
| -------- | -------- | -------- |-------- |
| ... | Metric 1 | +X% | |
| ... | Metric 2 | Y | |
| ... | Metric 3 | Z | |

## Advantages, risks and pricing plan

### Unique Advantages
Why are we uniquely capable of solving the problem? What do we have that others don’t? What benefits our audience?

### Risks
What are potential threats to achieving success? Are there external or legal risks to consider?

Check SVPG - The 4 big risks
* value risk (whether customers will buy it or users will choose to use it
* usability risk (whether users can figure out how to use it)
* feasibility risk (whether our engineers can build what we need with the time, skills and technology we have)
* business viability risk (whether this solution also works for the various aspects of our business)

### Picking a pricing plan
Please, choose the right plan according to the presentation and describe your choice.

## Reviewer Acknowledgement

- [ ] Sergazy Narynov
- [ ] Max Khrichtchatyi