Rule engine & campaign objective validation

local Rule baseed engine for facebook optimization

• define rules in frontend at the time of campaign creation

  • need a practical example for rule

• apply rules in backend

refs

• everything needed for validation is hear https://developers.facebook.com/docs/marketing-api/reference/ad-campaign-group/#objective-validation

list of objectives

• APP_INSTALLS

  • application id on facebook
  • app store url

• BRAND_AWARENESS

• CONVERSIONS

  • connected pixel in adset promoted object

• EVENT_RESPONSES

• LEAD_GENERATION

• LINK_CLICKS

  • if for mobile app application_id and object store url (similar to APP_INSTALLS objective)

• MESSAGES

• POST_ENGAGEMENT

• PRODUCT_CATALOG_SALES

  • product_set_id in adset promoted object

• REACH

• STORE_VISITS

• VIDEO_VIEWS

• PAGE_LIKES

  • page_id in adset proted object

thoughts about A\B testing