Sheng-Wei Ho
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    # KS的新商圈發想 ### 目錄 [TOC] ## 店名 - **La Vida Loca** (the Crazy Life) / **Amigo** (Friends), etc. > 覺得不要取英文,可以用一些其他歐洲國家語言來取名字,以上為舉例 ## 核心概念發想 因該區老外眾多,而當地卻沒有一個適合老外群居社交的場地,提供一個受眾以老外為主的小商城,讓老外可以在這放鬆,一站式滿足全部服務,開心地交朋友,吃東西,並設法提高其黏著度,甚至打造一個小型聯誼圈。可以定期辦一些活動,開設一些**Local Tour**讓來自各地,原本可能也不認識的老外,可以交新的朋友,也可更認識當地的特色文化和小眾景點等。 ## 目標人群 1. **男性歐洲白人(主客群)** > 附近風電的外國工程師 2. **其他歐美人** > 跟上述一樣,只是強調主客群"大部分"來自歐洲,而不是美國,且為男性,不要用美國的老外角度來思考 3. **因受老外歡迎而造成群眾外溢效應的台灣人** > 不需特別照顧這群人,只要老外喜歡,就會迎來這些人,如果需要特別照顧,也許可以增設打卡相關的東西,因為台灣人最在意的就是打卡,可以增設一些打卡活動,或是打卡背景之類的 > ![Image](https://web.hocom.tw/Uploads/Album/294213_657732180682.png) ## 設施規劃 **切兩區** - 第一區: **封閉式** > 放診所、理髮店、按摩店、小超市等 - 第二區: **開放式** > 主空間,放各式小店,美食街形式的開放桌位,主舞台設計(辦活動、Live Band、表演等) ## 設施風格(參考) 1. 貨櫃市集(+餐車): 可參考([大稻埕貨櫃市集](https://www.instagram.com/market_dadaocheng/)) ![image alt](https://cdn2.ettoday.net/images/5561/d5561282.jpg "title") 3. 泰國河濱夜市 > **Note:** 開放式空間,可能最少還是得加個鐵棚,須考慮到台灣氣候,炎熱,易雨還有蚊蟲問題等,鐵棚屋頂也可做成2F 版,變成一樓是室內開放空間(有冷氣)(有音樂)(有活動)(有表演)(適合群眾),二樓是露天空間(較靜謐)(適合想要私聊,不想要太吵,但又不怕太安靜會感覺很乾的朋友) ![](https://i.imgur.com/XBekhIY.jpg) ![](https://i.imgur.com/mi3Ofew.jpg) ## 特色設施 > 1. 主打多國家外國人,像是一個小小地球村的概念,不管你來自哪個國家,在這裡我們都是好朋友 > 2. 我覺得鈔票牆很棒 1. 萬國旗 2. **鈔票牆: 老外可憑他們自己本國鈔票(不限金額,但鈔票仍需乾淨美觀)兌換啤酒或食物之類的**(一人限定一次)(下圖為簡易版,應該要做的更fancy一點) ![Image](https://i.imgur.com/HBN1Drz.jpg) 4. 簽名牆: 凡來過必留下痕跡,享受藝人的感覺,或變成塗鴉牆之類的。 5. ~~名片牆: (隨便想想,原意是可以像業務交流,或是廣告看板一樣,但應該不合適)~~ ## 營業時段 主要針對假日、及晚上下班後的客群,白人一般沒有早餐習慣,早餐時段可休息,或是把空間規劃為咖啡店,早上、中午,咖啡店是一個好選擇。 ## 商店發想(英文對話能力是基本要求) - **剛需** 1. 啤酒、漢堡、(菸)(須規劃吸菸區(室)) > 也許可以進一些比利時啤酒,啤酒選擇應該要多元 2. 小商店: > 我覺得必須要進一些歐洲的食品,零食點心,用品,一方面解home sick,一方面台灣人有時候覺得台灣東西好吃,事實上則是老外根本不愛,或不習慣。 3. 咖啡店 - **Optional** 1. **#素食** (我很推薦要有素食,一堆外國人會為了非宗教理由只吃素,尤其是歐洲人(德、法)) 2. 按摩店(腳底按摩(輕按)) 3. 理髮店 4. 診所 5. **#水煙** 6. **#歐式麵包店** (我覺得是好選擇,台灣很難找到歐洲人喜歡吃的麵包,要歐式麵包,絕對不能是台式的) 7. 遊戲區(撞球檯、飛鏢etc) 8. 也許可以去夜市找店家合作,每天都有一兩間不同的攤販或遊戲商進來(夜市休市時) 9. 熱炒店 - **其他亂想** 1. 實體書櫃與電子書櫃 > 這是我想用在以後在菲律賓開咖啡廳的想法,有書櫃放很多書,也會用 calibre-web架電子書伺服器,只要有消費就可以取得當日的使用者帳號密碼,可以用自己的手機聯上我的電子書伺服器來看書,也可付押金借電子書閱讀器,我想順便強化環保主題。包含外帶咖啡環保杯押金租借等。 ## 主舞台發想 1. Live Band 2. 魔術表演 3. 人妖秀 4. 鋼管舞 5. 拳擊比賽(表演性質) 6. 火舞 7. 街舞 8. 大投影幕(看球賽之類的)(平常無活動時) 9. 大投影幕還可以用來接wii 或 switch之類的,搭配一些 **[多人派對遊戲](https://www.cool3c.com/article/171205)** ## 活動發想 1. **Local Tour**: 可以在入口處有個布告欄,放Local Tour 或Walking Tour之類的特色行程,行程集合點和解散點都在這裡,最後參加行程的人可以再拿到一杯啤酒兌換卷之類的。 2. **Happy Hour**: 必須有(不用每天,訂在週間下午三到五點之類的人流較少的時間點) 3. 化裝舞會 4. 電影之夜 5. 場地租借(包場慶生、或是新書發表會之類的) 6. 趣味小比賽 > 簡單小遊戲,邀請老外一起來玩,譬如說吹箭,射中某目標之類的,而且要把每個老外都說成是該國國家代表,營造像世界盃一樣的國家之間的微競爭趣味性。 7. 現場烤乳豬全豬 (原住民相關) 8. 小米酒之夜 (原住民相關)

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