What does it mean to be selected as the greatest airline in the world on a consistent basis? a willingness to go above and beyond what is required in order to priorities customers, in addition to the financial resources necessary to support this endeavor. In addition to the fact that Emirates manages your ticket, there are, without a doubt, the most compelling reasons why travelers hurry to board [**cheap emirates flights to Dubai**](https://www.thecheapestflight.co.uk/emirates-flights.html) today. According to Emirates Flights, the following five customer service strategies are in place: **1. Invest in ease and comfort** When passengers board an Emirates flight, it is instantly evident that the flight is unlike any other flight that they have ever experienced. You can make the changings in the flights using the [**emirates manage my booking online**](https://www.thecheapestflight.co.uk/emirates-manage-booking.html) through the website. This is an advantage of the emirates cheap flights. At the moment, the airline has made a billion-dollar investment in order to improve the experience of passengers while they are on board. The majority of the expenditure was used to modernise the cabin furnishings by installing new carpets and seats. Emirates makes enormous financial investments in order to give a first-rate experience; nevertheless, the company does not do so without a conscious intention to do so. The company's efforts are purposefully focused towards giving customers with a more comfortable flying experience, which differentiates it from other airlines offering similar services. **2. Improve on conventional pain spots** The method that Emirates takes to provide customer service is centred on developing ways to improve the drawbacks that are associated with traditional air travel, the most notable of which being the onboard meals. Emirates is currently in the process of revising the food options for onboard dining to include vegan selections as well as dishes that are often only found in venues that are considered to be fine dining. Furthermore, VIP clients are provided with complimentary theatre refreshments, which include luxury popcorn and caviar, so they can enjoy their experience. As a result, Emirates is able to demonstrate its commitment to freshness by constructing the largest vertical farm in the world. This farm produces around 2.2 million pounds of green vegetables annually for consumption in aboard eating establishments. **3. Employee empowerment and training** Frontline employees are the most important factor in determining how successful a customer service plan is. The reason that Emirates is so well-known for its customer service is because the company places a strong emphasis on empowering its employees and flight attendants by cultivating high standards of concentration, innovation, and passion. The training course was created by Emirates in partnership with "Ecole Hoteliere de Lausanne," which is considered to be one of the most prestigious hospitality management schools in the world. The goal of this redesign was to equip staff members all over the world with the skills necessary to provide a consistently positive customer experience and customer satisfaction ratings. At this point, Emirates is already well-known for providing great service to its customers. At this point, Emirates is already well-known for providing great service to its customers. The most recent version of the programme Emirates, which is particularly well-known for its great customer care, has the goal of taking hospitality and service to a new level by providing more individualised help to its customers. Therefore, the most successful companies never cease investing in the education of their workforce. **4. Information is important** It is evident that Emirates has made enormous efforts in the interior design of its cabins and meals; nonetheless, it is likely that the things that are most important to customers are the smaller details. Emirates makes certain that every detail is provided to its passengers, and they do not leave any stone unturned in their efforts to do so. Emirates provides hygiene kits to each and every one of its passengers, but the majority of other airlines only provide them to passengers flying in first class. Every kit comes with a set of socks, a notepad, a toothbrush, a pair of eyeglasses, and a pair of socks. All of these items are manufactured from recyclable materials. These seemingly insignificant details have a significant impact, not just because they bolster Emirates' brand but also because they improve the whole flying experience. **5. Offer customizing choices** When it comes to onboard entertainment, a few channels of amusement are sufficient; however, Emirates goes even farther by providing over 5,000 channels, representing the highest level of customisation available. When passengers arrive at their destination, their preferred television shows and films are immediately synchronised with the entertainment system onboard. This is accomplished through the use of an application that allows passengers to make their selections in advance. Considering that Emirates has been recognised for the past 15 years as the company that provides the best entertainment on board, it is not surprising that they have this title. As a result of Emirates' vast selection of onboard entertainment options and the incredible customisation potential offered by technology, each and every customer has the ability to create their ideal flying experience based on their preferences. A further advantageous feature of this airline is that it offers a baggage allowance in the United Kingdom, which enables passengers to pay for more luggage according to their specific requirements. **The marketing policy of the Emirates** Through the implementation of the integrated marketing communications (IMC) strategy for advertising, Emirates has been successful in establishing a contemporary brand perception from the point of view of both its current and prospective members of the customer base. An integrated marketing campaign, often known as an IMC, is a concept that refers to a type of marketing strategy that aims to achieve campaign objectives by making use of complementary promotional instruments and tactics in an appropriate and efficient manner. It makes it possible for all messages and means of communication to be connected to one another and to function in agreement with one another at the same time, rather than independently. IMC is becoming increasingly popular among businesses as a means of developing commercials that are more efficient in terms of cost, as slot marketing has supplanted mass marketing. **• Attract customers** The airline Emirates has successfully exploited www.emirates.com to build brand awareness and maintain cordial interactions with customers. Additionally, Emirates has taken its flyer programme to new heights during this launch. **• Diverse mindset** Emirates aspires to be a cutting-edge, modern, and customer-focused airline that provides premium services to its passengers. The brand posture of this airline is that of a leading, high-quality, international airline that serves customers all over the world's population. **• Adopting the brand** When it comes to quality and innovation, Emirates delivers on its brand promise. No other airline gives you the opportunity to experience a life that is more authentic and fulfilling than Emirates does. As a result, the organisation has successfully established connections with the consumers it intends to serve. Emirates makes it clear that its customers are the primary consideration in the company's decision-making process at each and every stage of the customer journey. Customers are more likely to return to a business that offers exceptional service and places a priority on meeting their requirements.