---
tags: Garden Crew, Meeting Notes
---

# Garden Plan

This document outlines first steps in activating the vision described here:

- https://paper.dropbox.com/doc/Thought-Garden-the-social-incubator--BU5rzOl7p7xf0ojnazI9YcYCAQ-uIN6WQr2HPVvLvJRzCFOa

## Document history

- first version by David, Wendy, Pete on 2021-10-24
- a few additions by DWP on 2021-10-25

## Timeline

- Monday lunchtime UK - David completes first draft of DEIP proposal
- Monday 8pm UK (12pm San Diego, Tuesday 6am Canberra) - next founders' meeting

## Subject / Content Area Choices

1. Governance Journal - legal-tech incubator
2. Earth environmental (governance)
3. Social tech (media) garden incubator

## Concepts

- Aragon
- privacy of social graph

## Meeting, 2021-10-25

- [x] talk about Jordan and Lionsberg (5 mins)
- [x] talk about data / task management (5 mins)
- [x] talk about IP philosophy (5 mins)
- [x] review ReGovern.earth doc

Next steps:

- [ ] Pete to set up Airtable task tracking
- [ ] Pete to set up 4-way call with Jordan and us
- [ ] Wendy and Pete to finish Team section
- [ ] Wendy to brand 2 pager

## Data / Task Management

Options: Airtable, Asana, Notion, Massive Wiki

Decision: use Airtable for now

Airtable Pros:

- builds muscle for managing all sorts of data, which will be one of our core competencies
- people who know Airtable really well: [[Pete]], [[Vincent Arena]], [[Max Harper]]

Airtable Cons:

- technical interface not good for non-core people (maybe ameliorated with front-ends we add)

Asana Pros:

- excellent UI and workflow for managing people and what they're doing, which is one of our core competencies

## To Do

- [x] Choose name and domain: "Garden Crew", "crew.garden"
- [x] Make our initial Subject Choices
- [ ] Identify commitments the founders will need to make to each other for the first few months
- [ ] Set up task tracking infrastructure (Airtable?)
- [ ] Set up internal wiki
- [ ] Set up LLC (see "Legal Structure" below)
- [ ] Get art done for crew.garden website
- [ ] Get hosting set up for crew.garden website

## Legal Structure

US LLC

- Wyoming? Nevada? Delaware?

[Wyoming Decentralized Autonomous Organization Supplement (SF0038)](https://www.wyoleg.gov/Legislation/2021/SF0038):

> The state of Wyoming made headlines when its legislature approved a first-of-its-kind bill that grants legal company status to decentralized autonomous organizations (DAOs) that operate on a blockchain, provided they are organized as a Wyoming limited liability company. The bill, codified as the Wyoming Decentralized Autonomous Organization Supplement, applies only to DAOs organized under the Wyoming Limited Liability Company Act (the “Act”). DAOs organized as limited liability companies in states other than Wyoming will not be authorized to do business within the state of Wyoming.

Filing fees:

- Wyoming = $102
- Nevada = $425

Potential incorporation services:

- https://incfile.com/ - manages overall incorporation process, including filing, EIN, registered agent
- https://virtualpostmail.com/ - business address and registered agent for Nevada

Overview: an LLC can be formed in 6 steps:

* Pick your state
* Name your LLC
* Choose a registered agent service
* File Articles of Organization
* Prepare an operating agreement
* Apply for a Federal Tax ID (FEIN)

## Initial aims for our Social Tech Incubator

- [ ] To create and host a well designed web presence for collective intelligence "garden" brand
- [ ] To make a two-page application to DEIP to finance creation of a portal by us.
- [ ] To choose the first project (what criteria?)

## Additional aims

_need to define when we want to do these_

- [ ] Create podcast hosting "product"
- [ ] ensure production process can lead to quality text artefact for use in knowledge.garden

## Founding Team

- David Bovill
- Wendy Elford
- Peter Kaminski

## Other People

- Nina
- Matt

## Branding Plan

- Use a "garden" theme.
- Have a means to guide thinking from more "mechanical" theme or are clients who cannot shift not our market?

- Develop metaphors for different audiences as target clients.
- pre consider examplars for consistency of visual and text is achievable - would affect ease of developing different markets for Agency
- use text mining / modelling to understand the language they use, how they represent ideas

Also see:

- [History of Garden Metaphors](/U4MyOZ7HT465y_z6ABctbg)
- [Metaphors We Live By](https://en.wikipedia.org/wiki/Metaphors_We_Live_By) (Wikipedia)
- [Products \- Training Attention](https://trainingattention.co.uk/products/) Book - From contempt to curiosity

## Domains

The following are owned by "us":

- thought.garden (open think tank)
- democracy.garden
- sound.garden
- sharing.garden
- play.garden
- doc.garden and documentary.garden
- proto.garden

Others:

- incubator.social for the coop of skilled freelancers
- massive.wiki a writing tool for a knowledge garden?

David would like to transfer them to ownership of founders? => Creating a legal entity for the pitch (to DEIP and others).

The following are owned by our friends:

- knowledge.garden (Jack Park)
- learning.garden (Marc-Antoinne Parent)

How are they delegated to us? - I feel we should jointly own a core set of domains - but it might be nice if each of us also owns our own domain space speciality within the brand.

Who paid the domain registration fees? - David

Guiding questions re domain name selection / gifting / usage

How consistent are these with the metaphors - affects usability of downstream design and XD / UX

Develop a list of usable and conceptually consistent domains for later use and ?register these - back pocket

how do the extensions look to work into the future - .world .org .com and messaging back into usability for clients

Does this selection of domain names matter or is it scaffolding until they work domain names out for longer term use?

## Start with
- thought.garden (for ideas to be incubated - an open think tank)
- different formats for different application areas eg hard science v science that need philosophy (relates to XD / UX)
- crew.garden (for agency)
- sound.garden for podcasts (and soul) - we have some original music
- play.garden (for experiments and creative workshops)

## Work To Be Done

- core skills required then downstream extensions of these for recruitment of makers

We would seek to position the new labs or domain specific knowledge gardens as a new form of professional peer reviewed academic journal, and reach out to institutions for partnerships, editors, and peer reviewers for these “publications”.

The team we would need to build around this project are skilled professionals in the area of:

1. Publishing - finance and branding of content
2. Editorial - quality of content, fact checking, peer review
3. Graphic design, data visualisations and UX - high quality
4. Running and facilitating online events - building community

## Glossary

boundary rider
boundary object