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What does Bing webmaster do?
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In addition to Google Search Console, Bing Webmaster Tools (BWT) is a strong platform for search engine optimization of websites. With millions of users, Bing is the second-largest search engine worldwide. Making your website Bing-friendly can increase its exposure. We'll look at Bing Webmaster's functions, features, and reasons to include it in your SEO toolbox in this blog.
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What is Bing Webmaster Tools?
Website owners and marketers may track, evaluate, and enhance their sites' performance on Bing's search engine with the help of Microsoft's free Bing Webmaster Tools service. With its tools for backlink analysis, performance tracking, and keyword research, Bing Webmaster provides you with information to raise the visibility of your website.
Key Features of Bing Webmaster Tools
Here are some of the standout features that make Bing Webmaster essential:
1. Submit URLs for Indexing - You can submit URLs for indexing straight to Bing's search engine. This is essential to make sure that updates and new pages are crawled rapidly, which will shorten the time it takes for your content to show up in search results.
2. SEO Analyzer - The SEO Analyzer is one of Bing Webmaster's special features. This tool looks for problems with on-page SEO on your website and suggests solutions. Your site will comply with Bing's best practices, no matter if there are broken links or missing alt text thanks to the SEO Analyzer.
3. Keyword Research Tool - An extensive keyword research tool with statistics on keyword volumes, trends, and competitive analysis is available from Bing Webmaster. This increases your chances of ranking higher on Bing by assisting you in selecting the most effective keywords to target.
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4. Backlink Profile - SEO relies heavily on backlinks, and Bing Webmaster provides an extensive picture of your backlink profile. You get access to the list of websites that link to you as well as the caliber of those links. This makes it possible for you to spot chances to develop backlinks of excellent quality.
5. Crawl Control - You have control over how Bingbot crawls your website with the Crawl Control tool. To maximize server resources, you can set crawl times, prioritize critical pages, and even prevent some URLs from being indexed.
6. Search Performance Reports - Comprehensive search performance reports, comprising clicks, impressions, and click-through rate (CTR) are offered by Bing Webmaster. This information reveals areas that need work and provides you with insights into how well your website functions on Bing.
With a number of tools to help you assess and enhance your website's performance, Bing Webmaster Tools is a great complement to any SEO campaign. It offers all the information you need to be successful on Bing, from keyword research to backlink analysis and SEO suggestions. You can increase your total SEO efforts, stay competitive, and get more traffic by utilizing these tools.
