TITLE:
Finalize the Nouns 3D-Printed Fashion Collection & showcase it at NFT Paris

Summary

• Finish producing the DANIT PELEG x Nouns fashion collection.
  • The final collection includes 5 looks & accessories, all printed using various 3D-printed technologies (Polyjet, FDM, Jet Fusion).
  • All the looks will be wearable by real human models.
• Showcase the collection at NFT Paris, with more than 15,000 people expected to attend.
  • The collection will be exhibited alongside the world's top luxury brands (Prada, LVMH, Farfetch, Lacoste, etc).
  • Top executives from the fashion industry will be among the attendees. Danit will introduce them to Nouns and tell them about the opportunity to build on top of the protocol.
  • The collection's exhibition area is going to be a custom built interactive experience. It will include an AR installation and holograms representing the collection & Nouns.
• Showcase the collection in future events, museums, and galleries. Use this collection to introduce Nouns to new audiences.
  • Danit will make the collection available to show in future events where Nouns have presence (like NFT NYC, NFT Aus, ETH Bogota/SF etc.)
  • Danit will (and has already started) introduce Nouns at her lectures in various events, e.g. at a recent workshop for executives at a very large luxury multinational corp.
• Who is Danit?
  • Danit is one of the world's leading experts & innovators in 3D-printed clothes and textiles.
  • Her TED talk received more than 2M views.
  • Danit's past work has been in the Opening Ceremony of the 2016 Rio Paralympics, Triannale di Milano, Maker Faire, The National Center for Craft & Design, The Franklin Institute, Landesmuseum Württemberg Stuttgart.. and many more
• This prop is for the last milestones of the Nouns 3D-printed collection. Here are the two past proposals:
  • Prop 26
  • Prop 41

Why should Nouns fund a 3D-printed fashion collection?

• 3D-printed fashion is nascent and experimental. Not unlike Nouns, it's at the intersection of art, culture & tech.
• The tech being so new, and the visuals so striking, 3D-printed clothes and textiles get a lot of attention. The collection is eye-catching and different. It can be used to attract attention at various events.
• Fashion executives, especially in the innovation departments of big brands, are always on the lookout for the next thing. Through this collection nouns will stand out and help future potential brands learn about the opportunity to build on this open-source brand!
• It's also just very nounish: pushing the boundaries of fashion in an authentic way.

What does this proposal include?

• Finish modeling and printing 5 looks.
• Attending NFT Paris with a custom-built exhibition space, in a magnificent historic location, the Grand Palais.

Why combine finalizing the collection with the NFT Paris event?

• Since it's physical, I want the collection to get exposure and eyeballs IRL. This event has the perfect audience and location. It is very fashion-oriented and is an NFT event.

Progress since my last proposal:

• Participated in the first metaverse fashion week with the Nouns collection
• 90% finished Patternmaking, Modeling, and Rendering all the looks.
• Printed the first garment in Polyjet: the “king” dress and assembled it.
• Started making a special Nouns filament for printing with FDM tech.

Progress on Roadmap:

1. ☑ Research - Inspiration board, material research, printing samples
2. ☑ Design - sketches
3. ☑ Patternmaking/Rendering/Modeling - 3D modeling the sketches into 3D-printable files
4. ☑ Print Testing - testing many different types of printers, configurations, materials etc
5. ☑ Participate in Metaverse Fashion Week (MVFW)
6. STARTED: Printing finals - printing the entire collection
7. STARTED: Assembling - using different techniques (e.g. gluing, knotting, etc) to assemble the collection together
8. Photoshoot (with real-life models) - for press materials, websites, AR filter etc
9. NEW: Showcase collection at NFT Paris - Invited & will have a booth and interactive AR display
10. Marketing - prepare press kit. The collection gets PR, is booked for events, and showcases galleries & museums

Some images from my progress:

The collection's sketches

Washing the printed king dress

Assembling the top of this look

Showcasing at NFT Paris

The event

• NFT Paris will take place on February 24-25, 2023. A day before the start of Paris Fashion Week.
• The event is taking place at the "Grand Palais Éphémère", one of the most iconic locations for fashion in France (home of the most creative and artistic events in Europe, such as Art Basel Paris and all of Chanel fashion shows).
• More than 15,000 people are expected to attend the event.
• The event will bring together the biggest names of the industry and top-executives from major brands (Prada, LVMH, Farfetch, Lacoste, The Fabricant to name a few)
• A large array of Fashion media outlets will be present and we hope will cover my story (Vogue, Artnet, Coindesk, Forbes, Elle, Journal du Luxe, Business of Fashion, Grazia….).

The installation

• Working with Orbis, a world-class creator of immersive and experiential spaces, we will showcase the 3d printed collection and the universe of Nouns.
• The vision of this installation is to bring to life digital fashion pieces from the collection created by Danit Peleg, through different media: screens, AR, holograms, physical pieces. The installation will be segmented into different activations.

1. AR experience mannequin: this centred piece will be used as a support for attendees to enjoy digital fashion pieces with Augmented Reality

2. LED 56cm fans: these fans will create holographic fashion pieces from the collection

3. POP3 holographic displays: this digital display solution will recreate an entire digital fashion show by designing a digital catwalk on which both avatars and nouns will be brought to life

4. Mannequin with physical fashion pieces: this mannequin will be used as support to showcase printed pieces designed by Danit Peleg

5. Video projector: the screen will display videos from nounish ⌐◨-◨ (and hopefully a specific video made about my project) to share Nouns stories further and show the different steps of creation/production of the collection.

Additional activations

• 15-minute session to present the collaboration with Nouns
• 30 tickets to NFT Paris for the community

Budget

• Finalizing & printing all models and photoshoot: 67,153€
• NFT Paris & Booth Installation: 50,700€
• Total ask: 125,457 USDC (117,853€)

Budget Breakdown

Timeline

1. End of December: Launch of production.
2. Early January: Construction and assembly of the booth.
3. Mid January: Marketing by NFT Paris.
4. January - February: Finalize collection and photoshoot.
5. February 24-25: NFT Paris!!

I can't wait to finish my super nounish collection & bring it to awesome stages around the world!
THANK YOU for your time and support!!!

Danit ⌐◨-◨

Transactions:

• To Danit's wallet: 72,547 USDC (68,353 Euro) to 0x81EB3Fd07d84bD3aa0F4Df1359D87820F4cCbEf9
• To NFT Paris wallet: 52,699 USDC (49,500 Euro) to 0x48EeB021f2C56d4f8d2A741D2582A679B4C2B87A