# NOUNISH FRIENDS Art Toy mini-figures


**I. WHAT IS THIS PROJECT?**

These colorful 3” tall mini figures are meant to be a fun, stylish, low cost, and non-crypto-based entry point into the world of “NOUNs.” **Nounish Friends** are uniquely styled modular figures which are packed into mystery boxes. Individual units are packed into an eye-catching counter displays positionined for museum shops, high end retail and lifestyle shops worldwide.

These unique designs represent a perfect evolution of the NOUN PFP to a beautiful and playful tactile art object. (this series will feature 6 unique heads additional characers will be added with future releases or colaborations with other projects)

***“Why should Nouns fund these mini figures?”***
These Nounish and adorable high quality figures have a FUN modular play feature (interchangeable heads and glasses) that follows the unique building patterns of PFPs and creates infinite possibilities of fun and future extensions.

The time has never been better to release a small colorful collection of figures like this, to help promote NOUNS in all of their unique styles and interpretations.

***A prop that assists future props:***
These mini figure designs are the type of product that will assist in any builders plans for proliferation. For example, David Horvath could use these in his activations in Japan and Korea, as well as NOTG and activations at Art Basel, ETHDenver & NFT London. These figures can also be resold at events to add a layer of compensation to fellow proliferators.

Combined with the existing Bigshot Noggles and enamel pins, these mini figures round out a vibrant capsule collection of Nouns merch with mass appeal. This collection will be particularly useful for builders who are planning IRL activations around the world, and easily accessible since all items in the capsule can ship from one centralized location.

These items are currently being solicited worldwide to museum shops and boutique retail locations.

The feedback has been very positive in regards to design, quality and pricing, but the buyers all need a ship date and review samples before making any commitment to an unknown brand.

If the prop is passed we should have these available for distribution all over the world by the end of the year!


***"What's the plan post-production?"***
We have been in contact and actively soliciting retail/museum shop buyers, but they like to see something and order right away, so having production ready and a delivery schedule and final costs to present to them is imperative.


***"Who is Bigshot and why are they a solid choice for collectibles?"***
[BIGHSHOT TOYWORKS](https://www.bigshottoyworks.com/) has been making high end collectibles and art toys for over 25 years. We have worked with brands such as Nike, Microsoft and Blizzard, and artists like Mark Ryden, Jeff Soto, Steven Harrington and Futura 2000. Bigshot is the premier producer of collectibles like this. We are also behind [NOUNWORKS.WTF](https://www.nounworks.wtf/) and the iconic IRL Noggles.

**II. PROJECT DEVELOPMENT COSTS:**

**TOTAL ASK: ETH equivalent of $125K (approx 72 ETH as of 3/24/23)**

· $65,000 for production of 6,000 units (666 sets of toys)
· $40,000 for project management, marketing, distribution
· $20,000 for logistics and warehousing

Marketing & project management includes daily factory interactions, QC checks, sample reviews, and revisions, and all aspects of the project related to production. We also handle photography, press outreach, social media campaigns & engagement, client & partner onboarding & follow ups, warehousing, reasonable shipping for marketing opportunities worldwide as needed.
****

**PAYMENT SCHEDULE:**
Upon passing of Prop, full amount will be sent to Gnosis safe in USDC. Payments to be sent to Bigshot in 3 milestones as follows:
• 40% upfront ($50,000 USD): pre-production & production deposit stages
• 30% on Milestone 1 ($37,500 USD): production balance, testing, sea shipping, duties, project management, marketing
• 30% on Milestone 2 ($37,500 USD): warehousing, logistics, marketing, proliferation management

**PAYMENT DETAILS**
• GNOSIS SAFE: USDC will be sent to a Gnosis Safe with the following signers:
Bigshot Klim, Noun 12, sasqwash.eth
• The USDC will be held by Klim for transparency in the safe and released to Bigshot when Milestones are completed.
SAFE Adress: 0x7C9878E913d6AE8Fe8cf10783Ded77070b9cA68E
bigshottoyworks.eth
noun 12 0x008c84421dA5527F462886cEc43D2717B686A7e4
Sasquatch 0xE3f27DEFf96fe178e87559F36Cbf868B9E75967D

**III. FUTURE STEPS**

Our 6000 physical toys will be utilized for both wholesale and retail sales for maximum reach and value. We believe that both are important aspect of this proof-of-concept model moving forward:

• 10% of the production will be allocated to community members and other Nouns initiatives like STUDIO1 activation in JP, Nouns Deli, Nouns Amigos, Nouns Africa and Art Basel Miami etc.(Shipping not included)
• Units to be sold in shops at approx $16/toy, or approx $9 wholesale + shipping. A portion of the sales will be used to develop series 2 and put forth in a new proposal if the project is a success.
• Option for DAO allocated additional quantities from this edition at $9/unit
• Option to re-order at lower unit cost in a future run.
• Option to create unique colorways & revised single figure packaging for targeted events and activations with NOUNish events like ALPS Dao, Gnars Dao, NOUNS Amigos. NOTG and Potential POP-UP retail activations.
• We'd like to have some expedited product available for San Diego Comic-Con and David's activations in Japan to showcase and promote Nouns in key places.
• All of the items ship from a central location in the USA so the marketing and proliferation logistics are perfectly aligned.

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PROJECT HISTORY:

[Prop 72](https://houseofnouns.wtf/nouns/proposals/72) was funded with 20ETH to take this project from initial idea, through countless iterations, to the current designs & prototypes. We have communicated updates weekly on the Discord here and have had many conversations on Discourse here, gathering feedback from over 50 comments to arrive at the final designs proposed in Prop 141.

[Prop 141](https://houseofnouns.wtf/nouns/proposals/141) had some heated contentious voting at 78 for and 88 against with the majority of the for votes coming from individual holders.

Prop 141 has identified some pain points for the Nouners that are being addressed here to secure funding for production, marketing and distribution of these blind box minifigures to the museum shops, boutiques and art toy shops and galleries worldwide.

Thank you so much for your support, we look forward to getting this prop on chain, and to get these figures to the world in time for the holidays.