# DraftKings Takes Lead In U.S. Online Gambling Market
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DraftKings and FanDuel have dominated the U.S. online gambling market for years to constantly compete for leadership positions in developing markets. In the competition, the two giants took 61% of their overall online gaming and sports betting operations to continue to thrive to balance their respective advantages with more weight on operations. These efforts now seem to be more effective because DraftKings currently holds the highest share of the U.S. market.

31% market share achieved:

According to Front Office Sports, the change occurred in August when DraftKings left FanDuel behind with a 30% share and reached a 31% market share target, and since then, DraftKings has taken the lead in FanDuel, which has dominated the U.S. market for years with the largest total sales of games among online gaming and sports betting operators.

Overall Online Operations Results:

The figure reportedly represents revenue generated from both sports betting and online casino operations, with FanDuel still leading the sports betting market with 39.3% share, while DraftKings sits in second place with 34.1% share. However, sources explain that the overall change in online leadership could be a turning point in the US betting market, which has expanded significantly.

"Transforming the Competitive Environment":

Eilers & Krejcik Gaming, a prominent research firm, reportedly said, "This is a major move that signals a changing competitive environment, which I believe will continue to change as the big new brands, Fanatics and ESPN Bet, start to grow." As far as this operator is concerned, Front Office Sports reported that ESPN Bet will partner with PEN Entertainment to launch a new sports book in November 2023, while Fanatics will fully integrate its recently acquired PointsBet operations.

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Both operators appear to be focused on fully preparing to benefit from the comprehensive sports betting service. Sources say ESPN Bet and Fanatics may pose the biggest threat to the leading duo, but DraftKings appears determined to retain their lead. "We enjoy the charts, but no one in DraftKings has come close to satisfaction yet!" said Matt Kalish, co-founder of DraftKings.

Impact of market share on financial results:

The company's shares are up more than 144% in 2023, matching its financial results. The latest results are driven by market share gains, which will be reflected in the next financial report due November 2, 2023. As reported, Eyler & Kreisig said, "Draft Kings' ability to reel in FanDuel represents a company that takes advantage of the power of more focused and disciplined execution away from the squalid narrative."