# Team ARLANDAR: DP2 Ideation

## Table of contents
- [Updates in DP1](#Updates-in-DP1)
- [Point of View](#Point-of-View)
- [Persona](#Persona)
- [How Might We Questions](#How-Might-We-Questions)
- [Questions](#Questions)
- [HMW Selection process](#HMW-Selection-process)
- [Solution Ideas](#Solution-Ideas)
- [HMW contribute to musicians performance so that he could make one well shot?](#HMW-contribute-to-musicians-performance-so-that-he/she-could-make-one-well-shot?)
- [HMW attract more people to the upcoming performance of a musician?](#HMW-attract-more-people-to-the-upcoming-performance-of-a-musician?)
- [HMW help the musician to be more involved with his/her fans?](#HMW-help-the-musician-to-be-more-involved-with-his/her-fans?)
- [Selection process](#Selection-process)
- [Storyboards](#Storyboards)
- [Storyboard 1](#Storyboard-for-*solution*-number-**one**)
- [Storyboard 2](#Storyboard-for-*solution*-number-**two**)
- [Storyboard 3](#Storyboard-for-*solution*-number-**three**)
- [Studio Reflection](#Studio-Reflection)
- [Summary](#Summary)
- [Addressing](#Addressing)

## Updates in DP1

We reflected on the feedback provided in previous studio session and narrowed down target users and their needs as well as insights found from their responses.

Experience: Redesign how a target user boosts up their career

Target user: Beginner musicians, aged between 15-25

Needs:
- Gain popularity quickly
- Get financial support
- Get to know other beginner musicians
- Perform in front of public
- Make their performance more appealing
- Engage his/her audience

Insights:
- The end goal of playing music is usually sharing it with others, so I guess we wanted to share this experience with our friends.
- Target user unsure whether people will like his/her music
- Target user curious about how many people will come to his/her concert
- People usually come to event when they get personal invitation

## Point of View
A beginner musician seeking fame needs to engage his/her audience because one well shot is sufficient in order to leverage a career.

## Persona

Name: Rick Sanchez
Occupation: Guitarist in a local club
Age: 20
Gender: Male
Motivation: To become professional and famous musician
Beliefs: His music will hit grammy awards
Preferences: Music, playing guitar, street performances
Goals:
- To make his performances more accessible to the general audience
- To have a concert in a hall with full audience
- To attain his unique style

## How Might We Questions

### Questions
1. <ins> HMW contribute to musician's performance so that he/she could make one well shot? </ins>
1. <ins> HMW attract more people to the upcoming performance of a musician? </ins>
1. <ins> HMW help the musician to be more involved with his/her fans? </ins>
1. HMW make musicians performance available for everyone?
1. HMW help musician to learn effective skills needed for a professonial?
1. HMW make the beginner musician gain more popularity?
1. HMW help musician perform every music in unique way to make performance more interesting?
4. HMW facilitate various performance types to gain more attention?
- i.e: street music, online concert
5. HMW make advertising more accessible for a musician?
6. HMW increase the chances of an aspiring musician to hit a success?

### HMW Selection process

- We tried to offer various HMW questions according to their
- Scope
- Simplicity
- Whether it contains interesting solutions
- Connection to POV and persona
- Top 3 HMW questions were chosen by voting on Miro


## Solution Ideas

- ### HMW contribute to musicians performance so that he/she could make one well shot?

1. Find a music teacher/mentor for the lessons
1. Turn concerts into a learning experience by seeing the other musican's concert
1. Create platform for musicians to share their knowledge with community
1. Offer a tool that assesses the efficiency of the instrument played
1. Provide new equipment like guitar/piano/microphones
1. Conduct a "peer review" of their performance by more experienced artists
1. Provide a way of keeping track of their progress
1. Run survey and find out what's more appealing to audience
1. Generate statistical charts to show how likely musician is going to perform next time if he/she keeps performing in the same fashion
1. Make classes taught by professional musicians

- ### HMW attract more people to the upcoming performance of a musician?

1. <ins> By allowing audience to request music </ins>
1. Beginner musician can take part in popular musician's performance to promote his performance
1. Let audience decide performance time
1. Live performance in the internet for people who physically can not attend performance
1. Create posters and banners, and post them in public places as well as in sns
1. Give out autographs to audience for coming
1. Music festivals with a lot of musicians -> more audience
1. Send the Personalised Emails as an invitation to performance
1. Find a way to help musician perform every music in unique way, so that each music will interest more people
1. Use mobile notification system

- ### HMW help the musician to be more involved with his/her fans?
1. <ins> A platform where musician shares info about their performance (i.e: location, date, etc) </ins>
1. <ins> Create "musician profile" where people could write how they feel after listening to his/her music </ins>
1. Have personal meeting with a fan who actively promoted musician's performance
1. Create a discord channel where audience can type only once in a while to reduce flood in group chats
1. Have fixed communication time like university professors have office hours
1. A tool that offers some places with cozy atmosphere where the performance will be set
1. Collaborate with musicians who already have established their fan-base
1. An app that combines artists and audience with a given music genre
1. A tool that describes the musician
- i.e: their favorite genre, similar popular artists, etc.
1. Create platform for a regular live streaming with audience

### Selection process

- We generated many solutions to a given HMW question according to their
- Creativity
- Usefulness
- Feasibility
- Distinct from each other
- Top 3 solutions questions were chosen by voting on Miro


## Storyboards
- ### Storyboard for *solution* number **one**
- <ins> By allowing audience to request music </ins>

- ### Storyboard for *solution* number **two**
- <ins> A platform where musician shares info about their performance (i.e: location, date, etc) </ins>

- ### Storyboard for *solution* number **three**
- <ins> Create "musician profile" where people could write how they feel after listening to his/her music </ins>

## Studio Reflection

### Summary
Overall, studio members liked that we narrowed down our target user group, needs and insights. The main part they struggled with was storyboard texts. We narrated storyboards while presenting and thought our explanation would fill in the gaps of texts. Studio members asked several questions on feedback form and below we are addressing some of those questions.
- From your solution idea where audience making comments on musician’s performance, it seems that the audience is also part of your target user. It might be better to include them in the user group.
- I wonder if audience would be motivated to use it, and this service needs audience as users.
- I wonder how to enhance performances of musicians in actual implementation
- I wonder how your service can gather audience users. do you have any plan to use with SNS or other promotion service?
- I'm little confused how 'improving musician's performance' is related with POV, it seems that pov is 'how to engage audience', not about performance

### Addressing
- We reflected on the feedback provided for us in DP0 and had to choose either musicians or audience. As a result of team discussion, we decided to choose musicians to narrow down target user group.
- Since our target group is beginner musician, our service would focus on musicians rather than audience.
- We tried not to think about actual implementation yet. We tried to come up with wild ideas and think about implementation later on when designing prototypes.
- We did not think about implementation details in this stage, but SNS or other promotion services seem to be a good approach for promoting a musician's performances.
- Good point. We thought that a musician can engage audience if he/she improves his/her performance.