# Things

## Initial notes

Sales potential
Future sales estimation
Critical Stakeholder Value objective

## Ambitions

Ambition
per dollar invested?

Possible ambitions:

- Ambition: dramatic increase in sales with good ROI for investment in the app/ads (edited)
- Ambition: dramatic increase in ROI

## Get details to understand the value

Percentage annual increate of ROI for the [SHOP TYPE] in shop product sector.

- [Income Type]
- Gross Income
- saved time
- created content
- net sales
- no need to learn Google Ads UI
- no need to learn Facebook Ads UI
- [COST TYPES]
- [MONEY COST],
- people cost,
- cost of setting things up,
- [SHOP TYPES]
- [PRODUCT TYPE]
- Electrical,
- clothes,
- jewelry
- by product count: a lot of products, few products;
- by traffic: high traffic, low traffic
- by sales: a lot of sales, few sales
- by product change rate: high product change rate, low product change rate.
- by product type (defined by [PRODUCT TYPE])
- by customer diversity
- Starting shops, ongoing shops, native speaker shops, dropshippers
- [SHOP TARGET AUDIENCE TYPE]
- by age
- by nationality
- by occupation/profession
- [SHOP LANGUAGE]
- english,
- non-english,
- german
- [AD TYPES]:
- google smart shopping,
- google search,
- facebook
- instagram
- twitter

## Goal

Goal 2023

1. ShopType:Electrical, INCOME:NoTime to spend time on facebook, COST:Agile, 42
2. ShopType:Electrical, INCOME:NoTime to spend time on facebook,
3. ShopType:HighProductCount, ShopLanguage:English, ProductType:Any, Income:Reduce time spent on FacebookAds

SCALES OF MEASURE chapter 11
Past - Value - Goal
...

## Homework
- chapter 11
- chapter 12
- EDU KEN
- Žinios. Žinoti (to know). Žinau (I know)

...

## Impact estimation table

References

https://www.methodsandtools.com/archive/archive.php?id=91


1. Selection
2. Prioritization

Quality FUnction Deployment (QFD) What what is wrong with QFD
Mr ONO, Mr Toyota. Intentionaly lied

1. Clarify the idea

Chapter 6-7 On prioritization
Do not use weights. What is wrong with balanced storecard? Fixed rates?
Not a good idea for complex systems.
We are interested in prioritization: not fixed rates.
Dynamic prioritization, dynamic calculation of priority.

Strategy what is good for all problems.

Simple system: 3 people for 3 months
Complex systems: Lithuania National Education system

Scaling up, Gilbs method.
Paper called SCALING UP.

Top ten critical Values
Top ten most powerful architectural ideas.

TODO see the chapter in decomposition!

EDU Book KEN
"Knowledge attributes"

I do not know language that that will become absolute
I want language that is modern.