# ShapeShift DAO: A Global Village

*Since the genesis of ShapeShifts decentralization many international talents have appeared, whether performing pull requests in our opensource environment or inside the community sphere. This article is a personal reflection by thesmith on the past, present and future of the Latam Laboratory*

## The Web 3.0 community

ShapeShift DAO is a plural place where many international communities have found shelter in a world of disinformation, through Globalization programs promoted by the Information and Globalization workstream, the DAO was able to clarify it's content globally, bringing quality information about our pioneering ecosystem to a large audience by using disruptive tools in social blockchains and getting in touch a community that is not heard in conventional media: the Web 3.0 community, this audience - specifically - speaks our digital language and is already living onchain.

ShapeShift DAO experienced a large influx of non-English speakers and welcomed them into international communities, promoting DAO ideals and establishing community leaders. These communities developed almost naturally, even creating their own neologism as 'Bom DAO' rather than 'Bom Dia, a kind of tongue twister.

## Sailing is necessary.

This ocean is vast, unexplored and Growth Hacking techniques fits like a glove. And that's our essence, isn't it? Experiencing the new, learning from mistakes and building processes that are intuitive and decentralized, intending build a legacy. ShapeShift's boosted not only DAO's economy but also solid communities and new FOX token holders. Yes, there's an indicator which is more important than metrics, a new generation of passionate FOXes! These FOXes opened doors to several partnerships, some became independent writers, co-workers, Bounty Hunters.

Speaking about job opportunities, LatAm's base content was born in Bounties and a ship needs a capable and willing crew to navigate the seas of Web 3.0 so that's why LatAm Laboratory was founded and driven by DAO's Growth Hackers spread across latin america, ShapeShift DAO was able to establish a solid position in Brazil and important releationships in Rio de Janeiro and São Paulo cities.

The efforts in Brazil culminated in a continental scale: the LatAm Laboratory is a bilingual team which speaks Portuguese and Spanish, able to meet institutional demands and counting with an established network.

## A decentralized culture

DAO is a free way for those looking for Win-Win relationships and this happens not only with investors, VC's etc, but also with people. In a transparent environment where ideas boil, heaps of bytes begin to shape in content. While people add value to the DAO, they are rewarded for doing so by turning in a job and getting paid or being recognized in the community, this encourages both sides to exchange information then trust relationships are established.

With a decentralized mindset, Latam Laboratory started to produce its own and independent content respecting the brand guidelines and headed for another escalation of global growth supported by decentralized protocols like [Odysee](https://odysee.com/@ShapeShiftDAOLatam:e) and it's influencers. The LatAm newsroom is also decentralized, it aggregates dense and independent content at [Mirror.xyz/foxbrasil.eth](Mirror.xyz/foxbrasil.eth) promoting trusted and curated information by DAO contributors.