# Home Page - Jovanne Li [Class Syllabus](https://reagle.org/joseph/2021/cda/cda-syllabus-SP.html) ## Web Assignments 1. [Wiki tutorial](https://hackmd.io/kDzWScuWS6OG4V8ZSIEejg) 1. [Web search and evaluation](https://hackmd.io/hzpbCaO7TLCREJPISXA4Og) 1. [Filter and label your email](https://hackmd.io/steGakTtTb2g49h7gXriKg) 1. [Adblocking](https://hackmd.io/@TJA1GhC1SqSNufV7jX9vRw/HJdbMP-Nu) 1. [Privacy footprint](https://hackmd.io/@TJA1GhC1SqSNufV7jX9vRw/ByCTsZNBd) ## Reading Responses 1. [Reading Responses (Set 1)](https://hackmd.io/BXfrh0bZRE-hONudgsCTHQ) 1. [Reading Responses (Set 2)](https://hackmd.io/@TJA1GhC1SqSNufV7jX9vRw/ryEo6qa7_) ## About Me I am a second year business and communications student with a concentration in marketing. I am originally from Philadelphia, Pennsylvania. One of my favorite pasttimes is making playlists and discovering new music on Spotify. Here's a small snippet of what my Spotify looks like. ![Imgur](https://i.imgur.com/DZ9Y9mF.png)
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Reading Responses (Set 2)

Online Advertising 03/15/21 Since the emergence of the digital era, there has been a massive increase in online advertising, with the objectives of building brand awareness, creating demand, satisfying demand, and driving direct response and sales. Types of display adverts include banners/interstitial banners displayed on a website or between pages on a website, pop ups/pop-unders, floating adverts that appear in a layer over the content, wallpaper adverts, and map adverts. There are also different payment methods such as cost per click, cost per acquisition, flat rate/sponsorships, etc.; some of which benefit the advertiser more and some of which benefit the publisher more. To get their ads online, an advertiser can directly contact a premium media provider, go through an advertising network or advertising exchange, try social media and/or mobile advertising, or use an ad server. One key differentiator and advantage of advertising is its ability to drive instant sales and conversions. An advert viewer can become a buyer with just a few simple clicks. Another key factor is tracking. Ad servers, which store advertisements and serve them to web pages, are able to track users’ activity or IP addresses using cookies. Thi way, ad servers can target consumers based on things such as their location, network or browser type, connection type, demographic data, and behavior. Tracking can also provide information about how many impressions an advert has, how many times it has been successful in sending visitors to the advertised site, and other information. While tracking can allow advertisers to send more targeted ads, it also toes the fine line of privacy invasion. In addition, consumers now have methods to hinder online advertisers, such as turning off third-party cookies and using AdBlock. Online Dating 03/23/21 Online dating is often seen as the downfall of modern romance. But Michael Rosenfeld, a sociologist at Stanford who has been studying online dating for years, insists that this is far from the truth. In his Washington Post interview with Roberto A. Ferdman, Rosenfeld states that people who meet their partners online are not more likely to break up, and actually progress to marriage faster than couples who meet offline. In fact, many of the issues people have with online dating (e.g., judging potential partners based on a few pictures) aren’t a result of the technology, but human nature (we judge people based on their appearance in-person too). And sure, there are sites that cater to hookups (e.g., Tinder), but there are also sites that cater to people looking for long-term relationships (e.g., Matched). Additionally, many people’s day-to-day life offers a limited dating pool, and online dating helps with expanding the options of potential partners. This is especially true for middle-aged individuals as well as the LGBT+ community.

4/9/2021
Privacy

My Privacy Footprint Identity Google Search: The first results that come up are my LinkedIn profile and my Her Campus at Northeastern author profile. I'm not surprised at how easy it is to find me on the Web because virtually no one has the same name as me. Spokeo: Googling my name returned no results, but inputting my phone number and email address did. Google I reviewed my Google privacy and decided to change all of my search history settings to automatically delete after three months. I also turned off ad personalization. I used to have it on because I figured ads would be less annoying if they were relevant to me, but after thinking it over I realized that I don't look at ads either way. Social Networks

4/2/2021
Ad Blocking

Windscribe Used on Sparknotes With Ad Block Without Ad Block Targeted Advertising Considered Harmful Although online advertising has increased within the last decade, so has the number of people who use an ad blocker. The increase in ad blocking rates correlate especially with the increase in targeted online ads. In fact, online advertising is the least trusted form of advertising. Advertising can be a form of signaling, or "an action that sends a credible message to a potential counterparty" (Marti 2017). What makes it credible is the fact that advertisers are willing to spend large amounts of money to demonstrate how their product is high quality. Advertising also helps combat information asymmetry, where buyers have less information about a product than sellers do. However, when an advertising medium gets too noisy, it becomes difficult to distinguish high-quality sellers from low-quality sellers. This breaks down its credibility.

3/19/2021
Reading Responses (Set 1)

How the Web Works 01/30/21 Although most people in the 21st century are familiar with the Internet, a majority of those people would not be able to explain what goes on behind the scenes when searching a web address. To put it simply, there are two types of computers connected to the web called clients and servers. Clients are what typical web users use—for example a mobile phone, and servers are computers that store web pages, sites, and apps to be retrieved by client devices. Many people (including me) have probably heard of IP addresses, but I did not understand exactly what they were until now. An IP address is the “real web address” that matches up with the address that you type into your browser. This is what the client is searching for on the server when retrieving a website. It is very easy for outsiders to tamper with your connection when searching for a website on the Internet. This is why establishing a secure connection is important, especially when sending sensitive information such as credit card data and personal addresses. While I was unable to understand most of the technical aspects of cryptography, I was able to grasp the basics of public key encryption. Essentially, each party has both a public and private key that are linked to each other. The public key is used for encryption, while the private key is used for decryption. The encryption prevents unauthorized users from accessing the messages being transmitted. I am personally interested in how VPNs protect data. I know that VPNs work by masking your IP address, but I wonder how different it is from basic web encryption, and why they are used for extra protection. In the past, I have used VPNs in China to break past the Great Firewall, and also to download torrents. Is the security provided by VPNs necessary for everyday use, or only for special situations? The Spread of Fake News 02/05/21

3/5/2021
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